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Kristina Pototska ITEM 2018
This document provides tips on gaining 10,000 paying users for a product without marketing. It discusses reaching the right audience, attracting them to a site, converting leads to customers, and helping customers get value from the product. It emphasizes understanding user problems and defining personas. It also covers defining competitors, crafting an effective message and story, and balancing impact versus difficulty of various demand generation approaches like outbound cold calls/emails, affiliates, app stores, blogging, and inbound tactics like search and social media. The key is meeting user needs by solving problems and demonstrating a product's value proposition.
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- 1. How to gain10K paying users for your product without any marketing Kristina Pototska
- 3. “Reach. Get ourmessaging in front of the right audience” “Attract. Get that audience to visit our site and become leads” “Convert. Persuade leads to sign up and become customers” “Educate. Help customers get increasing value from and love our product”
- 4. We created aproduct…
- 5. “…write code andtalk to users…”
- 6. What people areactually doing with your product?
- 8. • “You canmake it better (deliberate improvement). • You can change it so customers use it more often (frequency improvement). • Or you can change it so more people can use it (adoption improvement).”
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- 11. How to defineproduct marketing strategy?
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- 13. Job role Company Industry Sizeof the company Responsibilities Skills to do the job Biggest challenges Personal background
- 14. Products don’t matchpeople…. they match problems…
- 15. Job Based Marketing Sendemails to customers Advertise products Deliver package from A to B fast Get face to face with the colleague from New York
- 16. Define your realcompetitors…
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- 19. Tell your storyright…
- 20. Люди не хотятпокупать дрель. Они хотят сделать отверстие в стене…
- 21. “And you’re done” “Thinkdifferent” “Just try using another search engine”
- 22. Marketing + Productteam Wokuup Доставим до 45 минут Кредит за 8 минут
- 23. Marketing is allabout your company’s mission…
- 24. How to createa good message…
- 25. “1GB storage onyour MP3 player” “ 1,000 songs in your pocket”
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- 27. WAYS TO SELL YOURPRODUCT PROBLEM BASED - Читает статьи о том, как решить проблему - Посещает семинары / вебинары - Ищет советы на форумах “Люди проходят ко мне на сайт, но ничего не покупают”
- 28. WAYS TO SELL YOURPRODUCT CATEGORY BASED - Ищет “Email провайдеры”, “Сервис для отправки писем” - Читает статьи “ТОП 5 email провайдеров для малого бизнеса” “Мне нужен инструмент для отправки писем клиентам”
- 29. WAYS TO SELL YOURPRODUCT COMPETITOR BASED - Ищет “Альтернативы Х”, - Спрашивает советы на форумах, в группах на Facebook “Мне нужен сервис быстрее / дешевле чем X”
- 30. WAYS TO SELL YOURPRODUCT BRAND BASED - Ищет “Сервис Х” по брендовому запросу и напрямую заходит на сайт “Я хочу сервис Х для моего сайта”
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- 32. COLD CALLS /EMAILS: Small amount of Leads Cheap Low Quality Leads
- 33. AFFILIATES: Small amount ofLeads Cheap Low Quality Leads
- 34. APP STORES A lotof Leads Cheap High Quality Leads
- 35. • “Difficulty (cost,time to execute, feasibility)” • “Impact (revenue, profit, customers acquired)”
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- 40. I’M READY FORYOUR QUESTIONS:)
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