This document discusses finding a niche market as an effective strategy for internet marketers. It defines a niche as a specialized market that serves a small, select audience. Finding a niche allows businesses to tap into a market that is not being served by competitors. The document provides tips for researching niche markets, such as brainstorming ideas, using keyword tools to find related search terms with high traffic, and analyzing question-based search queries to identify information needs. It stresses the importance of identifying a niche that provides a valuable product or service for the target audience.