This document discusses digital marketing strategies and inbound methodology. It notes that over 2 billion people use social media and most consumers research online before purchases. An inbound methodology focuses on attracting customers through helpful content across websites, blogs, social media, and email. This involves understanding buyer personas, goals, and the awareness-consideration-decision customer journey. Analytics are important to measure success. The document recommends tools like CRM, email delivery, and CMS systems to implement digital marketing strategies.

2. “Paradigm Shift” in your customer’s buying habits.

3. Digital Marketing
Some Interesting “Facts”
• + 2 Billion active users on Social Media worldwide
• Facebook 1.28 Billion
• Twitter 320 Million
• Linkedin 400 Million
• Instagram 200 Million
• Pinterest 100 Million
• 60% + of searches are done from Mobile or Hand Held
Devices
• 80% of consumers do research online before purchasing

4. Why DigitalMarketing ?
• Cold Calling
• Cold Emails (SPAM)
• Interruptive Ads
• Marketer -Centric
• SEO
• Blogging
• Attraction
• Customer – Centric
Inbound
Methodology
Inbound

5. Inbound Methodology

6. The Buyer’s Journey
Awareness
Stage
Consideration
Stage
Decision
Stage

7. Buyer Personas
• Semi-fictional representations
of your ideal customer
• Based on real data and some
select educated speculation
about customer
• demographics,
• behaviour patterns
• motivations
• goals.

8. Website
Social Media
E-mail
Digital Marketing - Platforms

9.  Explosion of different types of hardware
devices, mostly tablets and
smartphones
 Web Design and Web Content are an
key components of every good
marketing strategy
 Modern aesthetics
Digital Marketing - Website

10. Website
Content+ Context
WHEN CREATING
CONTENT, KEEP IT
EDUCATIONAL.
• Who are you creating
content for?
• Not educating your buyer
personas on who you are
and what you do, but
• Educating them on their
problems and solutions to
those problems

11. Website- SEO
WHAT IS SEARCH
ENGINE
OPTIMIZATION (SEO)?
• SEO is the process of
improving your
website so that it
attracts more visitors
from search engines
• Relevant, Useful and
Trustworthy answers

12. Website - Blogging

13. Website
Landing/ ThankYou Pages

14. Inbound Methodology

15. Social Media
Inbound Best Practice
 Set SMART Goals
 Use buyer personas
 Meet buyers where they are
 Use the buyers journey
 Create great content
 Leverage your content
 Tie efforts to ROI

16. Social Media
Distribution
Distribution makes
content RELEVANT
• The right distribution
technique gets the
right content in front
of the right person at
the right time.

17. Videos
Blog posts
Slideshares
Free Tools
eBooks/Guides
Social Media -Send content thatfollows the Buyer’s
journey
Awareness
Stage

18. Videos
Blog posts
Slideshares
Free Tools
eBooks/Guides
Social Media -Send content thatfollows the Buyer’s
journey
Consideration
Stage

19. Free Trials
ROI Reports
Product Demos
Consultations
Estimates/Quotes
Social Media -Send content thatfollows the
Buyer’s journey
Decision
Stage

20. SocialMedia - Analytics
Analysis should be
inherent in every
single thing you do
with your inbound
strategy.

21.  4.3 billion email accounts that send
196 billion emails every day.
 91% of consumers check their
email daily.
 Email is a channel that you own.
 77% of consumers prefer email for
marketing communications.
 Email lets you be highly personal.
 Email has a marketing ROI of
4,300%.
E-mail– Do they work ?

22.  Don’t Spam
 Database
 Links to your website,
products and services
 Calls to action
 Keep it relevant
 Personalize
 Tracking & Analytics to
measure success
E-mailMarketing – Some Basics

23.  Segment your contacts
database
 Determine your audience
 Send the right email at the
right time
 Nurture your lead into a
customer
EmailMarketing
RightEmail– RightPerson

24. EmailMarketing
CTA buttons
• A CTA is a button that
promotes an offer and links
to a landing page.
• A CTA kicks off the
conversion process
• YOU CAN’T GET LEADS
WITHOUT A CONVERSION
PROCESS.

25. Conversion Process
• Call to action
• Landing Page
• Thank You Page

26.  Social Media Toolset
 CRM Platform
 Email Delivery
System
 Content
Management
System
Digital Marketing – Tools You Need to Make it
Happen

27.  Web Services
 Pages and E-Commerce sites
 Custom designed templates
 Optimised for mobiles and tablets
 Platform scales and protects against
obsolescence
 Superfast / Super Secure
 Software as a Service (SaaS)
 Digital Marketing Services
 Responsive Landing Pages
 Newsletter / Email Marketing
 Facebook Set-Up
Webfactories
Website and Digital Marketing Services

28. LOCAL COMMUNITY HUBS
Buzzin – Online Advertising