The document provides tips for establishing a strategic marketing and sales plan to sell ICT (information and communication technology) services to large multinational companies. It recommends choosing a target client, gathering resources for a long-term effort, focusing on quality of service and time to market, attracting top talent through a pull rather than push strategy, proving business stability, and building relationships over income. The presentation was given by Solomon Amar, president of AllStars-IT Group, an international IT services company.