"Reaching A New Level of client relationship. From a just another outsourcing team to a trusted strategic tech advisor” The main focus of the presentation is summarizing some key aspects in collaboration between software development companies and their clients, that form a basis for long-term trustful relationship and take the relationship between the companies to the next level. Anna’s presentation will include some examples of her approach towards working with her clients, which made her a not only a person in charge of delivery, but a valuable member of the client’s whole business: including the areas of Sales, Marketing and Financing.

1. Reaching A New Level
of client relationship.
From a just another outsourcing team
to a trusted strategic tech advisor

2. About Me
● 10+ years in IT Industry
● Experience in Project Management,
Product Management, Business
Development, Operations
Management
● Hobbies: Skiing, Windsurfing,
Travelling
Images: © Simon’s Cat

3. Getting to know your client
- Learn about the company
- What kind of services are your clients
looking for?
- Learn about stakeholders
- Meet in person
- Get Domain Knowledge

4. Close Collaboration during development
- Filling in for your client
- Taking one step further. Doing what’s
not expected.
- Being Transparent: make it easy to
track costs
- Don’t be afraid to offer improvements
and accept mistakes

5. Developing Trust
- Doing vs Saying
- Showing Value
- Saving time
- “Do The Right Thing and Wait to Get Fired”
(take initiative)
- UnderPromise and Over Deliver

6. Marketing & Sales
- Participating in your Clients Sales
Meetings (if applicable)
- Improving Sales Materials & Marketing
materials (video promos, presentation
designs, etc)
- Helping set up demo platforms
- Long Term Product Roadmap
- Knowing the Sales & Marketing Plans

7. Provide More Services than expected
- Legal Review: contracts,
SLAs, etc
- Educating client’s personnel
- GDPR
- Reviewing client’s messages
- Help with presentations
- Arrange interviews, etc

8. Maximizing Client’s ROI
- Prioritization of the features that
would be mostly valuable for the
product at the right point of time
- For B2B startup company - providing
ideas for contracts with the clients

9. Finances
- Learning about company internal
milestones and KPIs
- If it’s a startup - try to learn more
about financing rounds
- Right prioritization

10. Mutual Events
- Win Win Offers (Video Testimonial)
- PR Activities (mutual concerts,
Tech Events, social networks etc)
- Sharing Contacts of partner
companies
- Intros to investors

11. Q&A
Thank you!