- 121 Creative is a full-service creative agency with design studios across Australia that provides local, responsive service backed by national resources. - They immerse themselves in clients' brands through in-depth research to understand what makes them great and focus messaging accordingly, adding to brands rather than ignoring their work. - Their collaborative process allows them to work efficiently in tandem with clients as "double bubble" to quickly produce high-quality, on-brand results.

1. Brand fertiliser

2. Immersed in your brand
What makes 121 Creative We’re creative problem-solvers.
different? So whether you need to rethink
your brand, build a website,
We’re a full-service creative
produce a brochure, or an
agency, with design studios in
integrated marketing campaign
just about every Australian capital
ready for launch in six weeks time,
city. This means we’re able to
we can show you how to make
provide our clients a nimble,
it happen, minus the pain but
responsive local service, backed
maximising your resources.
up by the resources of a national
organisation. All of our projects start life
in exactly the same way: as a
Here in <Studio Name>, we’re
conversation with you. We love to
working hard to build our own local
learn about the business you’re
creative community. Our clients
in and what you are trying to
include <Client One> and <Client
achieve. We’ll immerse ourselves in
Two> and we’d love to add you to
your brand, diving deep, until we
our ever growing list.
surface with the odd pearl or two.

3. We tread lightly
In our industry, we’ve seen the We look at things differently. We
damage that a “revolving-door” respect the considerable work
attitude to design can do. that’s gone in to building your
brand. We want to add to it, not
It’s the same old story. New
ignore it.
creative agency comes in, throws
out everything the old creative Our job is to concentrate on what
agency did. Time passes. New makes you great, and put that
agency suddenly becomes old message at the heart of everything
agency. Another round is thrown we do for you. When it comes to
out. And so on. brand continuity, we never trample
– we prefer to tread lightly.
Not only is this a waste of time
and money, it’s bad for the
brand. A fast refresh cycle leaves
customers mistrustful, or simply
erases any brand equity that had
built up in their minds.

4. Speaking your language
There’s the business of design. of potential customers, before
Then there’s the business of winning their trust with a truly
business. We like to think we have great experience.
an appreciation of both.
We are well versed in the art
Good design is a potent (and yet of managing creative projects,
often neglected) business tool, including the pressures of
which can be used to translate balancing budgets and deadlines.
business ideas into highly Helpfully, we can pull the odd
desirable products and services. rabbit out of a hat when the need
arises to ensure it’s a stress-free
Like explaining your organisation’s
process.
unique selling proposition in a
memorable way. Or getting your Commercial realism? We speak
employees to see their roles in a your language.
new light. Or tickling the curiosity

5. Case study #1
Mazda Supersites
The Brief
To art direct two creatives for
supersites demonstrating the
positioning of the Mazda brand
while also driving traffic to the local
dealership.
The Result
The creatives were inline with the
personality of Mazda as a brand -
stylish, spirited and insightful.

6. Case study #2
Qantas
The Brief
To keep the features of the new
A380 top-of-mind with travel
agents around the country, in a
piece that was both useful and
premium positioned.
The Result
A generously sized desk calendar
allowed Qantas’ photography to be
showcased in rich detail. The cover,
die-cut from premium stock, added
that special touch.

7. Case study #3
Muzz Buzz
The Brief
To create a year-long memorable
campaign for four unusual single
origin coffee beans.
The Result
An international rock-star inspired
montage for t-shirts and posters
along with a loyalty “Pazzport.” The
four page loyalty card doubles as
an entry form to win a trip to the
origin of the featured bean.

8. Double bubble
Because design is such a We think our job is to make your
collaborative process, it helps job easier. And we’d welcome
to have a partner who totally the chance to show you how. So
‘gets’ you. That way, you’re both please, pop in, take a seat on
working in tandem, twice the the couch, and let’s blow some
speed, twice the results – what we bubbles!
like to call double bubble!
We hope this short brochure has
given you taste of what’s to come,
and a few juicy ideas of how we
think creativity and business sit
side by side.

9. Web Design
Branding
Design for Print
Integrated Media
Advertising
Marketing
PO Box 1719
Cleveland Street
Strawberry Hills, NSW 2012
T (02) 9967 8660 F (02) 9967 5500
surryhills@121creative.com.au
www.121creative.com.au