The document provides details about Giorgia Vela's personal brand exploration project for week 1. It includes biographical information about Giorgia, her goals of starting a travel agency for influencers, potential job titles, target audience of influencers, career goals, work experience, education, skills, and potential competitors in the industry.

1. P R O J ECT P O R T F O L IO 1: WEEK 1
Personal Brand
Exploration
G IO R G IA V EL A 6/ 0 4 / 2 0 2 2

2. WHO
IS GIORGIA VELA?
My name is Giorgia Vela, I consider myself as a citizen of the world
considering that I was born in London, I have full Italian heritage, I was
raised in Mexico, and now I am completing my bachelors degree in
Orlando, USA. I am a social media influencer with a following of 1.7
million. I reached this number by constantly analyzing the algorithms
and by trial and error. Now, I plan to take the experience I gained both
as an influencer and event planner to create a travel agency specifically
for influencers. At 16 years old I took a trip to Cambodia, which
completely changed my life. This trip was focused on volunteering and
learning about the culture by incorporating myself into the local
community. With this business I will promote an experience intentionally
organized to promote what tourists don't get to see. I want to help
others become the best versions of themselves.

3. Recreation and Amusement Manager for Influencer Market:
Brand Archetype: My brand is all about exploring, activities, living authentic life
experiences, finding purpose, and simply living life to the fullest. I influence others to
explore this lifestyle and provide a unique opportunity of self discovery and growth.
Potential Job 1: CEO
Potential Job 2: Project Manager
Potential Job 3: Travel Agent
P RO F E S S I O N

4. TARGET AUDIENCE
Category of people: Influencers seeking a unique and personalized real-life travel experience.
C H A R L Y J O R D A N A M E L I E Z I L B E R
M I K E M E J L A K
Influencer/DJ on Tiktok and
Instagram
Influencer/Activist on Tiktok and
Instagram
Influencer/Writer on Youtube
and Instagram
I will prepare for initial contact by watching/researching
the latest topics she is bringing awareness to.
Method of communication for initial contact will be
instagram
The timeframe for follow up if no response is received:
after 4 days, email
I will prepare for initial contact by researching her latest
career moves.
Method of communication for initial contact will be
instagram
The timeframe for follow up if no response is received:
after 4 days, email and tiktok
I will prepare for initial contact by reading his book and
watching his podcast.
Method of communication for initial contact will be
email
The timeframe for follow up if no response is received:
after 4 days, instagram

5. C A R E E R G O A L S
I will begin my masters at Full Sail university by
September 2023, as well as an internship in public
relations. After this, by September 2024, I will start my
second internship in Mexico working for one of my family
businesses while simultaneously beginning to make the
relations needed to start my business.
SHORT
I plan to launch my business in February 2025. This will
be a couple months before spring break allowing some
trial customers to bring in more clients for that year's
spring break.
MID
LONG
By the time I am 40, approximately 2042, my goal is to
have passive income from 5 different sectors including
tourism, restaurants, event planning, real estate, and the
stock market.
Internship/Masters
Launch My Business
REALit
Have 5 Streams of
Passive Income

6. EXCEL
CREATING PROFESSIONAL PROPOSALS
SKILLS ANALYSIS
Notable Skills REQUIRED :
FINALCUT EDITING
CREATIVITY
PRESENTATION DESIGN
ORGANIZATION
PROFESSIONAL COMMUNICATION
HA
RD
HA
RD
S
O
F
T
S
O
F
T
DATA ANALYSIS AND REPORTING
Notable Current Skills :

7. I help influencers broaden/identify their lifes purpose by organizing
personalized vacations that are specifically planned to create space
for personal reflection and growth.
MY PROMISE

8. WORK EXPERIENCE
- Los Cabos Chidrens Foundation teen
coordinator 2016-2020
- The First Move Cabo founder 2018-2020
- Picacho McGregor student body president
2019-2020
- Alec and T wedding planner inter 2019-
2020
- Laurus Catering consultant 2020-2021
- Social Media Influencer/Modeling 2020-
Present
AWARDS
- Best Audiovisual Creator 2018
- 4th Place International Logic Olympics 2018
- Best Documentary 2019
- Best Interview 2019
- Most volunteer hours 2020
- High School Valedictorian 2020
EDUCATION AND
VOLUNTEERING
- Montessori education 2004-2014
- Hershey Montessori School (boarding school)
2014-2015
- Picacho McGregor School 2015-2020
- Cambodia 3 week volunteer program 2018
- Los Cabos Chidrens Foundation teen
coordinator 2016-2020
- The First Move Cabo founder 2018-2020
- Art assistant for autistic student volunteer
2020

9. INDUSTRY EXPERIENCE
-His business Luxmex is a luxury vacation rental service providing top notch villas, jets
and yachts.
EDUCATION
- Florida International University (FIU) Hospitality Management Bachelors Degree
LEADERSHIP EXPERIENCE
-Coffee shop manager (Culver Academies)
-COO at Otaduy Yachts
-CEO at Luxmex
SKILLS AND PROFICIENCIES
-Proficient in excel, sales, google ads, and data analysis and reporting.
- Skills in networking, professional writing, and customer service
OVERALL ONLINE PRESENCE
- Professional presence primarily showing active LinkedIn profile, company registration
and websites to his businesses.
- Good social media presence, showcases important connections with celebrity clients as
well as having personal representation of his businesses promoted lifestyle: luxury.
AUGUSTO DE
OTADUY
GIORGIA VELA
C
O
M
P
E
T
I
T
I
O
N
INDUSTRY EXPERIENCE
-Personal experience as an influencer
- Event planner internship
- School events organizer
EDUCATION
- High School Diploma from Picacho McGregor School
- Currently receiving Entertainment Business Bachelor Degree at Full Sail University
LEADERSHIP EXPERIENCE
- Founder of First Move Cabo A.C.
- Los Cabos Children's Foundation Coordinator for Teens
- Student Society President in High School
SKILLS AND PROFICIENCIES
- Proficient in excel, presentation design, and social media
- Skill include: organization, creativity, and audiovisual media
OVERALL ONLINE PRESENCE
- Large online presence including articles, personal stats, social media stats, and
direct access to all social media platforms

10. INDUSTRY EXPERIENCE
- Beka has worked in multiple areas of entertainment including: event planning, artist
management, marketing manager and social media manager.
EDUCATION
- Full Sail University Music Business Bachelor Degree
LEADERSHIP EXPERIENCE
- President of 3300+ Climbing
- Director of Operations for Cary Team Realty
- Marketing Manager at Keller Williams Realty, Inc.
- Founder/ CEO of B Sweet Management
- Social Media Manager at EM.CO
SKILLS AND PROFICIENCIES
-Proficient in canvas, time management, and excel.
- Skills include: organization, social media, leadership, and event planning.
OVERALL ONLINE PRESENCE
- Professional presence, abundant information about work experience and future goals.
BEKA BISHOP GIORGIA VELA
C
O
M
P
E
T
I
T
I
O
N
INDUSTRY EXPERIENCE
-Personal experience as an influencer
- Event planner internship
- School events organizer
EDUCATION
- High School Diploma from Picacho McGregor School
- Currently receiving Entertainment Business Bachelor Degree at Full Sail University
LEADERSHIP EXPERIENCE
- Founder of First Move Cabo A.C.
- Los Cabos Children's Foundation Coordinator for Teens
- Student Society President in High School
SKILLS AND PROFICIENCIES
- Proficient in excel, presentation design, and social media
- Skill include: organization, creativity, and audiovisual media
OVERALL ONLINE PRESENCE
- Large online presence including articles, personal stats, social media stats, and
direct access to all social media platforms

11. For influencers who want to travel, I provide an
adventurous experience with many mental health benefits
because I have personally experienced a complete change in
my perspective on life after these unique adventures.
BRAND POSITION

12. A D - W O R L D DATE: May 2 and May 3, 2023 / LOCATION: Online
R E V O L V E F E S T
Primary Content: The content I will publish will be fun, adventurous, fashionable and mysterious. I want the viewers to feel excitement and efortless joy to the point where
they want to live the experiences I am sharing.
Primary Tools: The social media networks I will use (in order of importance and frequency) are: TikTok, Instagram, Youtube, and Facebook. Content will be posted daily on
TikTok and Instagram stories, bi-weekly on Instagram and Facebook, and weekly on Youtube.
Website: I will use my digital portfolio to share more about who I am, which is something my followers on TikTok especially don't get to see. The digital portfolio shows my
creativity, my values and future goals.
M I A M I S W I M W E E K
N E T W O R K I N G A N D M A R K E T I N G
DATE: April 2023 / LOCATION: Palm Springs, CA
DATE: July 15 - 22, 2022 / LOCATION: Miami, FL
}

13. EDUCATION
- Entertainment business bachelor degree (expected graduation: July 2023)
- Entertainment business masters (expected start-end dates: sep 2023-
sep2024)
TECHNICAL SKILLS
- Linked In
- Web design
- Accounting software
- Online Scheduling software
- Database user interface
SOFT SKILLS
- Face-to-face professional communication
- Public speaking
- Time management
- Delegating
MENTOR
- I want to find someone who will challenge me and help me put forward
my best work.

14. My name is Giorgia Vela, I study Entertainment business at Full Sail
university. In just over a year, I grew a following of 1.7Million on social media
by analyzing trends and growth. My goal after graduation is to use my
experience from social media and the knowledge acquired from my degree to
create a travel company for influencers showcasing the beauties of unique
locations as well as the needs of those specific communities in hopes of
creating social awareness and change.

15. R E S O U R C E S
11-9072.00 - entertainment and recreation managers, except gambling. O*NET OnLine. (n.d.). Retrieved June 6, 2022, from
https://www.onetonline.org/link/summary/11-9072.00
Molenaar, K. (2022, June 9). Top 17 social media events for 2022. Influencer Marketing Hub. Retrieved June 6, 2022, from
https://influencermarketinghub.com/social-media-events/
Daso, F. (2022, May 9). Charly Jordan, a Social Media Star turned DJ and founder, takes the Music & Entrepreneurial Worlds by storm.
Forbes. Retrieved June 6, 2022, from https://www.forbes.com/sites/frederickdaso/2022/05/06/charly-jordan-a-social-media-star-turned-dj-and-
founder-takes-the-music--entrepreneurial-worlds-by-storm/?sh=4fd4063fc0b3
Mike Majlak - Bio, age, net worth, height, single, nationality, wiki. Biography Mask. (2022, February 21). Retrieved June 6, 2022, from
https://biographymask.com/mike-majlak/
Williams, K. (2021, December 3). Here's everything you need to know about Amelie Zilber. Seventeen. Retrieved June 6, 2022, from
https://www.seventeen.com/celebrity/a34165026/amelie-zilber-facts/
Augusto de Otaduy - chief executive officer - luxmex | linkedin. (n.d.). Retrieved June 6, 2022, from https://www.linkedin.com/in/augusto-de-
otaduy-9527a3158
Beka Bishop - Social media manager - em.co | linkedin. (n.d.). Retrieved June 6, 2022, from https://www.linkedin.com/in/bekabishop