The document describes a methodology used by KRDS to rank posts on travel and hospitality brand pages in India based on an engagement score. It calculates the score based on numbers of likes, shares, and comments weighted to account for frequency of interaction types. It then introduces the top 5 posts by brand specific content, promotional content, and generic content according to their KRDS engagement scores. Contact details for the account manager who conducted the analysis are also provided.

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
May 1st to May 31st 2014

2. Travel & Hospitality Brands Considered
Fans: 9,23,355
Fans: 9,57,000
Fans: 9,77,370
Fans: 10,39,443
Fans: 6,77,871
Fans: 3,51,988

3. Methodology

4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on travel & hospitality pages in India using the KRDS Engagement Score.

5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information

6. 8.85
KRDS Engagement Score

7. 8.49
KRDS Engagement Score

8. 4.8
KRDS Engagement Score

9. 0.78
KRDS Engagement Score

10. 0.77
KRDS Engagement Score

11. Top 5 Promotional Posts
Content to publicize product promotions and discounts

12. 19.82
KRDS Engagement Score

13. 11.97
KRDS Engagement Score

14. 2.35
KRDS Engagement Score

15. 1.08
KRDS Engagement Score

16. 0.26
KRDS Engagement Score

17. Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand

18. 6.06
KRDS Engagement Score

19. 1.28
KRDS Engagement Score

20. 0.54
KRDS Engagement Score

21. 0.43
KRDS Engagement Score

22. 0.21
KRDS Engagement Score

23. Madhu Sudan
Account Manager
KRDS - India
madhusudan.v@krds.com
+918861822228
madhusudan.v.krds
THANK YOU