The document describes a methodology created by KRDS to calculate an engagement score for social media posts on brand pages. The KRDS Engagement Score is calculated based on the number of likes, shares, and comments weighted differently and divided by the number of fans. Higher scores indicate more engagement. The document then provides the top 5 scores for brand specific, promotional, and generic posts according to this methodology to benchmark auto brand pages in India.

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. Brands Considered
Fans: 39,49,599
Fans: 15,19,129
Fans: 28,22,349
Fans: 6,01,772
Fans: 17,62,465
Fans: 11,48,397

3. Methodology

4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.

5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information

6. 26.20
KRDS Engagement Score

7. 10.62
KRDS Engagement Score

8. 6.10
KRDS Engagement Score

9. 5.40
KRDS Engagement Score

10. 1.68
KRDS Engagement Score

11. Top 5 Promotional Posts
Content to publicize product promotions and discounts

12. 10.62
KRDS Engagement Score

13. 9.9
KRDS Engagement Score

14. 6.27
KRDS Engagement Score

15. 1.4
KRDS Engagement Score

16. 1.2
KRDS Engagement Score

17. Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand

18. 15.75
KRDS Engagement Score

19. 6.20
KRDS Engagement Score

20. 5.95
KRDS Engagement Score

21. 1.96
KRDS Engagement Score

22. 0.95
KRDS Engagement Score

23. Madhu Sudan
Account Manager
KRDS - India
madhusudan.v@krds.com
+918861822228
madhusudan.v.krds
THANK YOU