This document analyzes leading e-commerce brands in India based on social media data from August to September 2014. It identifies the top brands by fan count and engagement rate. It also describes the KRDS Engagement Score methodology used to rank brand posts based on likes, shares, and comments. The top performing posts are listed for brand specific, promotional, and generic content categories.

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. E-COMMERCE - India
POST PODIUM

3. Brands Considered
Based on data gathered between August and September 2014

4. LEADING BRANDS
(Based on Fan Count)

5. Fans: 53,97,952
Fans: 37,52,739
Fans: 34,96,344
Fans: 30,07,761 Fans: 29,63,153 Fans: 24,34,250
Based on data gathered from Social Bakers

6. ENGAGED BRANDS
Based on PTAT(People Talking About This) Ratio

7. PTAT: 4.84%
PTAT : 2.56%
PTAT : 1.96%
PTAT : 1.63% PTAT : 0.85% PTAT : 0.41%

8. Methodology

9. Introduction
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
KRDS Engagement Score on Post
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.

10. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information

11. KRDS Engagement Score
10.51
Based on data gathered between August and September 2014

12. KRDS Engagement Score
7.89
Based on data gathered between August and September 2014

13. KRDS Engagement Score
2.23
Based on data gathered between August and September 2014

14. KRDS Engagement Score
1.01
Based on data gathered between August and September 2014

15. KRDS Engagement Score
0.95
Based on data gathered between August and September 2014

16. Top 5 Promotional Posts
Content to publicize product promotions and discounts

17. KRDS Engagement Score
8.98
Based on data gathered between August and September 2014

18. KRDS Engagement Score
7.29
Based on data gathered between August and September 2014

19. KRDS Engagement Score
6.12
Based on data gathered between August and September 2014

20. KRDS Engagement Score
5.88
Based on data gathered between August and September 2014

21. KRDS Engagement Score
3.28
Based on data gathered between August and September 2014

22. Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand

23. KRDS Engagement Score
11.67
Based on data gathered between August and September 2014

24. KRDS Engagement Score
7.05
Based on data gathered between August and September 2014

25. KRDS Engagement Score
2.89
Based on data gathered between August and September 2014

26. KRDS Engagement Score
1.54
Based on data gathered between August and September 2014

27. KRDS Engagement Score
0.39
Based on data gathered between August and September 2014

28. Priyanka Mehta
Business Development Executive
KRDS - India
Priyanka.mehta@krds.com
THANK YOU