Kplc digital proposal

KPLC DIGITAL PROPOSAL

| www.squaddigital.com

1. DIGITAL MARKETING 101

What It’s all about.?
What channels out there can we use?
How does it work?


Digital is not only about the internet!


Online
TV video
Online
shopping,
offers & Retail Print
Online &
promos
Social
Advertising

eCRM &
Loyalty + Response A medium that extends as OOH
Fulfillment well as supports the entire
marketing spectrum - Rich Media
seamlessly Innovations

Email &
Mobile Online
DM Radio
Marketing Radio &
Podcasts

Online
Online PR &
Gaming, Experiential PR
Reputation
Contests &
Promos, social
Management | www.squaddigital.com

Complement. Extend. Enhance.


Digital is a channel that can now be
used to support your overall Media Strategy

•Strongest when not
used as a stand
alone

•Compliments
traditional marketing
communications

•Provides
connections and
integration across
campaigns

•Allows for
engagement with
the brand | www.squaddigital.com

Internet Penetration in Kenya:

7.5 M Internet Users in Kenya

935,260 Face books Users


2. KPLC In the Digital Space

What has KPLC been up to in the Digital
Space so far?


Social Media presence on twitter
and Facebook.

•Informative
•Customer Care support

3. Our Strategy for KPLC


OUR APPROACH IS CUSTOMER CENTRIC.

Its all about coming up with package that will
make your consumers happy…


ORM

Does KPLC care what people are doing and
saying online…


http://twitter.com/#!/KPLCCares


http://twitter.com/#!/kplc_kenya


http://www.facebook.com/pages/ALL-THOSE-WHO-HATE-KPLC-JOIN-THIS-GROUP/337925726695


How do we manage this online
conversation?


Way Forward Application and software purchasing,
additional staff for full time monitoring,
assessment analysis and management,
Customer Relationship Management

Engaging local content providers,
Online PR management, Content Location based marketing , YouTube,
provision to International sites, Google Ad words, Engaging the
audience, market research. Explore
Videos. “Mulika mwizi moments”

Financial Updates, sports, news,
Syndication of content from local
providers i.e.. bloggers, RSS feed


ORM
How will we handle the reputation already on the Internet Platforms?
• Train your team on how to manage their Social Media presence.

• Monitor – Maintain an ongoing system for researching and keeping
track of public perception through social media monitoring tools and
alerts. Provide your team with dashboard reports

• Evaluate – Consider individual feedback, as well as the source, outlet,
reach and timing, to come to a decision about the issue.

• Act – Comment, draft a formal response based on the evaluation.


VALUE ADDED SERVICES


App development is really picking up in
Kenya.

Everybody is trying to “go green”

Its all about seeing an opportunity and
adapting

Create a KPLC branded
energy saving app

OPPORTUNITY FOR KPLC:

•Brand itself as an eco friendly
organization.
•Create brand benefits above and
beyond KPLC core services
•Create positive content for
people to talk about.


DIGITAL SOLUTION

Long term solution to deal with your
consumers.


Mobile based consumer to KPLC
communication platform


In the end…
•Monitor your Brand Identity

•Test and get feedback about existing as well new products

•Develop conversations and build trust

•Launch innovative services

•Increase web visits and conversations

•Products/services alerts via ‘tweets/messages’


After every storm, the sun will
smile…


THANK YOU.


Kplc digital proposal

More Related Content

What's hot

Viewers also liked

Similar to Kplc digital proposal

More from Renee Kamau

Recently uploaded

Kplc digital proposal