This document discusses social media marketing services. It provides an overview of various social media platforms and engagement strategies. Key points include how much time internet users spend on social media networks like Facebook, how many tweets are sent per day, and the growth of YouTube views. The document then outlines social media design, setup, content creation and distribution processes. It also includes pricing and package details for social media engagement services at basic, advanced, premier and ultimate levels.

1. CLIENT
How do you manage your
digital footprint
With the ever expanding world of
platforms and
and Social Networks begging for
Attention?

2. Did you know??????
Active internet users spend 16 – 25% of their time on
Social Media Networks….
Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.

3. How are you engaging????
Facebook captures 14.6% of internet
users’ time.
Facebook has 845MM users and
1.5MM pieces of content daily.
230MM Tweets per day…
people update anywhere, anytime…
imagine what that means for bad customer
experience…
78% of Consumers trust peer recommendations.
80% of companies are using LinkedIn
to find employees.
Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.

4. Don’t forget
YouTube is the #2 search engine
in the world.
It has jumped 43% to 100MM Daily
views averaging 6 minutes.
8%
TABLET
20%
MOBILE
6%
In Home
Gaming
MOBILE represents 8% 13%
HANDHELD
of all traffic
Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.

5. How do you Keep Pace?
With a marketing landscape that changes every six months - Pinterest.
We offer a suite of services that target every channel that that influences local
or national online consumers.
Our job is to stay on top of changes, so our
clients don’t.
COMMUNITY
MANAGEMENT

6. It is all about Engagement
CLIENT
Accomplish Goal –
Understand Business
Brand Awareness/ Lead Gen./
Requirements
Improved Customer Svc.
COMMUNITY
MANAGEMENT
We Engage/ Real Find Followers- Like
Word of Mouth Minded
Listen Relevant Content

7. Social Media Design, Setup and Campaign Process
Step 1: Initial Consultation Step 6: Content Distribution and Promotion
We dig deep to understand your business so we are sure We make sure that we are cross promoting your
to create completely customized design and setup content across the various channels
solutions. online.
Step 2: Competitive Analysis Step 7: Community Building
We research each client’s industry and develop a Community building is organically growing your
strategy to win in their category. fans, followers and buyers through engaging
content. In addition, we offer setting up a
Step 3: Design Media Platforms surveys to launching contests and special
Our talented design team goes to work on your creative promotional offers that will keep people
and branding. We make sure to brand, or in some coming back to your site.
instances re-brand everything, as people need to be
able to readily identify with your social media channels. Step 8: Measuring, Analyzing, Adapting
During this phase we analyze all the social media
Step 4: Custom Setup of Media Platforms marketing efforts. Have
Our media experts will setup your social media we met our goals? This is where we
platforms into SENDSocialMedia to provide the specific evaluate and assess your social media marketing
results your business needs. efforts to see how you
should proceed.
Step 5: Content Creation
The next step is to create content that is going to be “Successful companies in social media act more like party
shared and distributed across these social media planners, aggregators, and content providers than
channels. The content is driven via an editorial calendar. traditional advertisers”

8. Content Marketing Services
Article Writing Service Survey
Need articles for your blog or website but not sure The Sign-Up form enables the creation of a custom form,
what to write? We provide a service to research your which can double as a survey, for users to fill out. You
industry and create custom content for your business can download user information, input, and data from
including Press Releases optimized for SEO standards. your leads at any time.
Contest Setup and Management Quiz
Distribute your campaign across multiple social The Quiz app enables you: to create custom quizzes
networks - Collect data such as name, age, gender, which share their personalities with friends, create
email address, mailing address. Publish your custom questions, set up a scoring guideline, and create
campaign on your website and blog via an attractive categories, results be shared between users and on
interactive widget. streams and feeds, compelling user’s friends to take the
quiz as well
Sweepstakes
Via our app you can create a custom entry form, Giveaways
upload custom graphics, define eligibility criteria (by Give away free products or product samples as a way to
age and/or geography), randomly draw winners, send generate buzz, introduce a new product, build brand
notifications to participants and download entry data. awareness or gather customer feedback. Distribute
When users enter your sweepstakes, word spreads via Coupons to drive traffic to your site, encourage
friend invites, Facebook newsfeeds and Twitter purchases, launch a new product or generate buzz.
tweets. Word spreads via friend invites and Facebook
newsfeeds.

9. Facebook Custom Design and Set Up
Create a powerful first impression for
your business with custom designed
landing pages. You can create additional
pages like: About Us, Services,
Testimonials and Buy Now to help
customers learn more about your
business.
Facebook is about identity and relationships.
Build your community with many “light weight
transactions” (content & conversations) over
time to build a strong relationship.
Additional upgrades include:
• Opt-in Email Newsletter Forms
• Surveys, Polls, Giveaways
• Real time Tweets and Blog feeds
• E-commerce shopping cart
• Videos or photos imported - YouTube or
Flickr
• Additional customization services
provided

10. Blog Custom Design & Set-up
Your blog is a powerful SEO tool for your
business.
Posting new content ensures your business will thrive
on the search engines. Since most users land on your
blog before your website it is imperative your blog is
fully customized.
Additional upgrades include:
• Installation of custom design
• Install “share this” button
• Install Facebook badge with real time posts
• Setup automation of blog posts to social networks
• Setup related RSS content feeds
• Create up to 4 pages
• Install Website navigation bar
• “Follow us” tab with all social media icons
• Opt-in Email Newsletter Forms
• Install Surveys, Polls, Giveaways, Contest applications
• “Retweet”, and/or “like this” buttons (hosted version
only)
• E-commerce application (hosted version only)
• Google ads application (hosted version only)
• Additional customization services provided

11. Website Design & Development
Need a website design or redesign
for your business?
We can help build a custom website
to meet your unique business
needs.
Capable of building websites on
many CMS platforms such as:
Wordpress, Joomla, Drupal and
more.
Additional upgrades include:
• E-Commerce
• Galleries
• Custom Forms
• Social Media Integration
• And Much More!

12. What are your business requirements?
Evaluate your social media HOW:
success:
 Determine what customers and
 Increase brand awareness prospects are saying about your
company via social media monitoring
 Drive Leads in the pipeline
 Gather competitive intelligence
 Drive traffic to website
 Engage with customers and prospects
 Reduce customer service cost online
 Improve customer service  Build thought leadership through
 Improve customer retention and loyalty sharing relevant content
 Increase sales  Maximize reach of content and
messaging in social channels
WHAT IS YOUR BUSINESS GOAL?  Support existing sales and marketing
campaigns
 Support recruiting and retention
efforts.
 Build a customer community to provide
support and advocacy.

13. Social Media Engagement
BASIC ADVANCED PREMIER ULTIMATE
Suggested Retail Price $1,499 $1,799 $2,499 $3,499
*Facebook Marketing X X X X
*Twitter Marketing X X X X
*Email Marketing X X
**Alternate Social Networks 1 2 2 2
Content Marketing 2/mo. 4/mo.
PPC Marketing X
*Coupon Marketing X X
*Contest Marketing X X X X
Reputation Management X X X X
Daily Engagement X X X X
Key Metrics Report X X X X
Social Media Dashboard X X X X
12 Month Marketing Plan X X X X
SEO X
* Includes design w/12 month contract
** Additional networks may include: Foursquare, Ning, Google+. Pinterest, Blog Talk Radio, etc.

14. Additional Services
Facebook Custom Page ............................................................... Flash Banner Ad Design ..................................................................
Static design with one outgoing link Marketing Plan Development
Facebook Custom Page Upgrades 3 months.........................................................................................
• Embedded Video or Flash Movie.............................................. 6 months.......................................................................................
• Opt-In Lead Form...................................................................... 12 months.....................................................................................
• Real-Time Tweets...................................................................... Contest Marketing Design & Setup .................................................
• Real-Time Blog Feeds................................................................ • Sweepstakes
• Videos or Photos Imported From Youtube or Flickr.................. • Giveaways
• Trivia Questions
Facebook Application Design & Development........... • Quiz
LinkedIn: Consultation, Custom Setup & 30 min training ........... • Surveys
Twitter Custom Pages: Consultation, Design, Development ....... • Groupon
YouTube Custom Pages: Consultation, Design, Development ..... Article Writing...................................................................................
Custom Web Design & Development (10 Pages)....................... 500 Words
For Advanced Website Design, Request a Quote Press Release SEO Writing Service...................................................
Content Integration...........................................$75/pg after 10 pages Unlimited Press Release Submission Service .............................
Website Hosting Available (Basic)........................................... Brand Identity Package ..................................................................
Mobile Website..................................................................... Includes Logo, Business Card (Front & Back), Envelope,
Free site setup (pulls content from current site & social channels) & Letterhead Designs
Ning Social Network Consultation, Design & Development ...... Logo Design Only ............................................................................
Blog Design & Setup (Custom Template).................................. Flyer Design (Print) ...........................................................................
Content Integration (Image Selection & Copy Placement)....... 1 Letter Size Page
Facebook E-Commerce Application Design & Setup.................. Brochure Design (Print Tri-Fold).........................................................
Includes 10 Products Brochure Design (Print Up To 12-Pager)..........................................
Added Includes 1 Hour Training on How to Use the Service Social Media Training (Includes Materials)
Email Newsletter Design, Custom Setup & 30 min training......... Full Day (8 Hrs., Travel Expenses Not Included) ...............................
Social Media Marketing Plan (3 months)..................................... Half Day (4 Hrs., Travel Expenses Not Included) ...............................
Static Banner Ad Design (Non-Flash) ......................................... Social Media Phone Consulting (Hourly) .......................................

15. Production Schedule
Facebook Checklist DUE (2 weeks from contract signed date)
Optimize About section, etc.
Design photo for Timeline and profile images
Create Welcome Page
Design Approval from client
Install Timeline and profile images
Install applicable apps to page
Twitter Checklist DUE (2 weeks from contract signed date)
Background design and installed
Profile image installed
Optimize About section, etc.
LinkedIn Checklist DUE (2 weeks from contract signed date)
Optimization of Ellen’s personal profile
Optimization of Company page
Creation of group (after 3-6 mo. of marketing)
YouTube Checklist DUE (2 weeks from contract signed date)
Background image designed and installed
Import any existing videos
Set up playlists

16. Production Schedule
Newsletter Checklist DUE (2 weeks from contract signed
date)
Template design
Content for first email
Develop newsletter
Marketing Calendar DUE (2 weeks from contract signed
date)
Research the brand
Competitive Research
Create Editorial Calendar
Get client approval on Editorial Calendar
Input approved Editorial Calendar into SSM
Send Social Media DUE (2 weeks from contract signed date)
Brand Keyword Monitoring
Keyword Twitter Stream
Auto followers
Import Twitter, Facebook and LinkedIn
Create Group for client
Import RSS feed from clients blog and post to all social
networks
**Import 10 LinkedIn groups and setup RSS feed **if client
purchased LinkedIn Management

17. Production Schedule
ONGOING NEEDS
Blog Checklist DUE (2 weeks from contract signed date)
Provide blog topics and keywords to Tyler
Get approval from client
Install blogs to website or deliver to client for posting
Monthly Promotion Idea DUE (2 weeks from contract signed date)
Consult with client to discuss promotional idea
Design and Setup promotion
Automate promotion via SSM
Monthly Report DUE (due by the first Thursday of the following
month
Deliver report to client
Setup monthly review call - 30 minutes with client

18. Reporting & Analysis
Monthly Report DUE (due by the first Thursday of the following
month
Deliver report to client
Setup monthly review call - 30 minutes with client
Reporting will consist of channels used and expectation via channel.
For example Facebook:
• Likes
• Friends of Fans
• Readership
• Virality
• Demographics
• Top Posts
 To see what has resonated with your community
 What works or what should be changed

19. Work Flow
So what happens when we make a sale! Work Order
Reseller/Partner
fills out Work Order and has client fill out Cust. Profile
Customer Profile
WebMediaExpert
sends confirmation/ receipt of Work
Order and Customer Profile. We then
WebMedia Expert
have an internal kick-off meeting to
discuss client needs with Community
Manager assigned.
Sales person will input new project into our
Project Management software and Production Trello A2
Tracking software

20. Work Flow
So what happens when we make a sale!
Trello A2
A2 Project Management – WME inputs:
• Customer information
• Record Sales information
• Assign General Tasks: Package purchased,
FB, Twitter, LI, Etc.
• Milestones
• Project completion
• WME team reviews weekly Card/Task
Trello:
• Via Client Cards specific tasks are assigned:
• Production due dates:
• Editorial calendar
• Promotions
• Creatives due Reporting
• Monthly reporting
• WME team reviews weekly
Monthly review:
With client to ensure goals are met and current
strategy is working or needs revision. Client Complete

21. Work Flow
Package Purchased BASIC ADVANCE PREMIER ULTIMA
__________ D TE
Suggested Retail Price $1,499 $1,799 $2,499 $3,499
Work Order
*Facebook Marketing X X X X
*Twitter Marketing X X X X
*Email Marketing X X
**Alternate Social 1 2 2 2
Networks
Content Marketing 2/mo. 4/mo.
PPC Marketing X
*Coupon Marketing X X
*Contest Marketing X X X X
Reputation X X X X
Management
Daily Engagement X X X X
Key Metrics Report X X X X
Social Media Dashboard X X X X
12 Month Marketing X X X X
Plan
SEO X

22. Work Flow
Customer Profile

23. Partner Programs
Partner Program: Ultimate Partner:
$2995 Set up and $199/mo.
Basic Partner $250 Set up and $99/mo.
Premium partner $600 Set up and $99/mo.* • Custom Branded Reseller Website
• Custom Branded Facebook, Twitter & YouTube Pages
Benefits include: • Custom Branded Media Kit
• Social Media Dashboard with custom branded posts • CRM database set up (add on $100/mo. with any
• 2 hours per month with a Designated Community other package)
Manager for hands-on training
• Lead Generation set up
• Access to monthly training calls
• Access to Wholesale pricing
• Web Media University access includes:
• Social Media Stats Library
• Social Media Case Studies Library
• Social Media Tools Directory
• Social Media Book Reviews
• Social Media Video Library
• Social Media Live Webinars
*Includes Social Media Certification

24. Thank you for your time.
Bob Romell
Bob@webmediaexpert.com