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Konvergensi Media
Yudha P Sunandar is a blogger, freelance journalist, and editor from Bandung, Indonesia. He has worked for several organizations including Salman ITB radio and AgendaBandung.com. His areas of focus include citizen journalism, media convergence, and digital media. He defines media convergence as the shift of almost all media and information to electronic formats for representation, storage, and communication in the digital age.
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Konvergensi Media
- 1. Yudha P Sunandar FakultasIlmu Komunkasi (FIKOM) Universitas Padjadjaran Bandung 27 Oktober 2011
- 2. Nama : Yudha P Sunandar YM : yudha.spiza Blog : myudhaps.wordpress.com Aktivitas Blogger & Praktisi Citizen Journalism Freelance Journalist, Writer & Editor Asisten Manajer bidang Media Divisi Pengkajian dan Penerbitan (DPP) Salman ITB Pemimpin Redaksi SalmanITB.com General Manager Salman Radio Co-Founder AgendaBandung.com Co-Founder Bolamu.com Pengurus Masyarakat Mandiri Informasi (MMI)
- 4. Konsep Konvergensi • “KonvergensiDigital” merujuk pada perubahan yang mendalam dalam struktur media karena munculnya teknologi digital sebagai metode dominan untuk menghadirkan (representing), menyimpan (storing), dan mengkomunikasikan (communicating) informasi. • Di masa lalu, teknologi informasi dan komunikasi tersegmentasi ke dalam ekonomi dan sistem teknik yang terpisah dengan kemampuan minimal untuk interoperabilitas. The Center for Convergence and Emerging Network Tecnologies (CCENT) was born as the merger between the Center for Emerging Network Technologies (CENT) and the Convergence Center of Syracuse University’s School of Information Studies. The merger took place in 2009.
- 5. • Konvergensi Digitaldidefinisikan sebagai ‘beralihnya hampir semua media dan informasi ke dalam format, penyimpanan, dan transfer elektronik’ (Herman and McChesney, 1997:107). • Dengan kata lain, konvergensi digital merupakan pengembangan teknologi yang mengurangi komunikasi ke dalam format digital. • Contoh informasi yang dapat dikonvergensikan adalah suara (voice), teks, video, gambar, dan bunyi (sound).
- 8. Timeline • Narrative – antiquity • Printing - 15th c. broadcast sound broadcast text and engraved 2D images - woodcuts Illustrated narrative - antiquity ( from 'unlimited' mass production approx 20,000 BC ) broadcast 2D books, newspapers images ideograms, cave paintings - Printing and Photography - late 19th hieroglyphics - Chinese script c. broadcast text and 2D images books, newspapers using halftone Written narrative - antiquity ( from process approx 3,000 BC ) broadcast text alphabets, Latin - Greek - Arabic Telegraphy - 1809 narrowcast text Written and illustrated narrative - Middle Ages broadcast text and hand Telephony - 1876 drawn 2D images limited mass narrowcast sound production illustrated manuscripts Facsimile - 1839 narrowcast text and 2D images
- 9. Timeline • Radio - 1906 • Computing, Telephony and Radio - broadcast sound mid/late 1990's narrowcast 2D text, images and Television - 1923 sound broadcast sound, text and 2D images Multimedia Phase 3 - Browser Software 2.0 and 3.0 Computing - 1970's to 1980's broadcast text - word processing Computing, Telephony, Radio and broadcast text and 2D images - desk Television - late 1990's top publishing narrowcast 2D text, images, sound broadcast text, 2D images and sound and moving images Multimedia Phase 1 - CDROM Multimedia Phase 4 - Browser Software 4.0 Computing and Telephony - early/mid 1990's add...true Interactivity and Virtual narrowcast text - eMail Reality - 2000+ narrowcast text and 2D images narrowcast VR/3D text, images, Multimedia Phase 2 - Browser sound and moving images Software 1.0 Multimedia Phase 5 - Browser Software 5.0
- 10. Konvergensi - Mediamorfosis •Munculnya komunikasi digital pada akhir abad 20 memungkinkan organisasi media (atau individu) untuk mengantarkan materi teks, audio, dan video pada koneksi kabel, wireless, atau fiber- optic yang sama. • Pada saat yang sama, hal ini menginspirasi sebuah organisasi media untuk mengeksplorasi pengiriman multimedia informasi. • Konvervensi digital media berita ini disebut Mediamorphosis oleh Roger Fidler pada bukunya tahun 1997.
- 11. Model* Konvergensi Ekonomi - Media Use -Content Diversity Konvergensi Dampak Teknologi Konververgensi - Newsroom Practice - Curriculum Regulasi DENNIS, EVERETTE E. (2003) ‘‘Prospects for a Big Idea*/is there a future for convergence?’’, International Journal on Media Management 5, pp. 7/11.
- 14. Tiras Media CetakTurun Sejak 2004 9 big cities, all people age 10+, in % Source : Nielsen Media Index 2004-2008 Chart Title 35 30 29 28 28 26 25 25 24 24 24 24 23 23 23 23 23 22 22 22 21 20 20 20 19 18 18 18 18 17 17 17 17 17 17 17 17 All NPP 16 16 16 15 15 15 15 15 All MGZ 13 13 All TBL 10 5 0 14
- 15. Penetrasi Internet diIndonesia 9 big cities, all people age 10+, in % Source : Nielsen Media Index 2004-2008 Chart Title 16 14 14 14 14 13 13 13 13 13 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 10 10 9 9 9 8 8 8 8 8 8 CINEMA INTERNET 6 4 2 0 04Q4 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3 06Q4 07Q1 07Q2 07Q3 07Q4 08Q1 08Q2 08Q3 15
- 19. Consumption of traditionalmedia will keep declining The time of dramatic shift is now Tipping Media consumption average hours per week point 100 90 Games 80 Digital radio 70 60 Mobile Outdoor Digital TV 50 40 Cinema 30 Analogue radio Analogue TV 20 Internet 10 Print 0 1920 1940 1960 1980 2000 2020 Source: ISOBAR, Western Europe, USA, Japan – Harley Prayudha
- 26. Multi-Platform • Newsroom 4.0 Newsroom • Newsroom 3.0 Audiens Multi-Product Newsroom • Newsroom 2.0 Oriented (CrossMedia) Product Single Product • Newsroom 1.0 Oriented Editorial
- 35. Media Journalism Sosial ICT Media
- 36. Mobile Number: 081573013026 Facebook:facebook.com/yudhaps Email: yudha.spiza@gmail.com
Editor's Notes
- #12 As the European Commission’s (1997, p. ii) Green Paper plainly stated, ‘‘It is about services and new ways of doing business ofinteracting with society.’’