How Kontentino got its first 200+ clients within 6 months. Inbound marketing took too long and LinkedIn ads were expensive for us. So we did Facebook ads which is a bit unusual for B2B.

1. How to generate high quality
leads faster
B o h u m i l P o k s t e f l , C E O

2. How do you
generate
leads?

3. What am I
doing here?

4. We are
collaboration
social media
tool
being used by
over 1000
ad agencies
and brands

5. Challenge:
How to get more
registrations to
our trial faster

8. Inbound (content)
marketing took too
long
…and it was expensive for us.

10. LinkedIn

12. Google ads
many registrations
but…
Low Quality

13. Too broad search
keywords

14. Competing with other
tools

15. Not suitable landing
page

16. Did not get the value
form first impression

17. Why Facebook ads
worked to get first
200 clients?

18. Born in top digital
advertising agency

21. Showing problem and solution
in the add speeds up the funnel

22. Targeting
Interests

23. Objective
Conversion from day 1

24. Retargeting
web visits
Social proof

25. Retargeting
Web visits
Case studies

26. Retargeting
registered
Schedule demo

27. Retargeting
registered
Discover the value

28. Remember LinkedIn

29. This is Facebook

30. 200 paid
clients in
6 months

31. Why it
worked
for us?
Fast lead gen.
Target people in any stage of
the customer journey funnel
No brand awareness campaign
needed (try any geo as you
like)
Leads understand their
problem
Leads understand your
solution from add

32. Final thoughts
Not scalable
It is not only FB - 360
approach
What works for us does not
have to work for you
More money = expensive leads

33. Thank you!
B o h u m i l P o k s t e f l , C E O