Lead Scoring for Smart People (types of lead scoring)

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Beachhead Marketing continues its series on lead scoring with a discussion on the different types of lead scoring. For more information, visit http://www.beachheadmarketing.com

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  • Lead Scoring for Smart People (types of lead scoring)

    1. 1. Lead Scoring for Smart People - Type of Lead Scoring –
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. • Why you should implement lead scoring • Benefits of lead scoring Previously…
    4. 4. Best In Class Companies Before Lead Scoring After Lead Scoring Lead Qualification Rate 35% Increase
    5. 5. Types of Lead Scoring • Demographic Scoring • Behavioral Scoring
    6. 6. Based on: • Job title • Industry • Location
    7. 7. Review your demographic model every quarter with your sale teams.
    8. 8. Behavioral Scoring
    9. 9. Are they engaged with your marketing?
    10. 10. Are they opening reading emails?
    11. 11. Leads which are more engaged in your content are more likely to become active opportunities
    12. 12. Quick Tips
    13. 13. Work with Sales
    14. 14. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
    15. 15. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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