Skills, Resumes, & Salaries @joannalord | TheOnlineBeat.com Presented by: Joanna Lord Co-Founder & CMO TheOnlineBeat.com S...
The Flip Side of Popularity @joannalord | TheOnlineBeat.com “ Online marketing is a recession-proof career” Our jobs still...
Stand Out & Succeed @joannalord | TheOnlineBeat.com <ul><li>Expand Your Skill Set </li></ul><ul><li>Showcase Yourself </li...
Skills Back Then @joannalord | TheOnlineBeat.com Creative Methodical Well-written Analytical Willing to  experiment Fast l...
Skills Now @joannalord | TheOnlineBeat.com Coding knowledge Well-networked Experienced Social media  knowledge Brand  expe...
How to Stay Ahead of the Curve @joannalord | TheOnlineBeat.com <ul><li>Read the blogs, join forums, engage in comments, et...
A Marketer’s Resume Checklist @joannalord | TheOnlineBeat.com Use numbers, numbers, numbers Show community engagement List...
The Art of Pimping Yourself @joannalord | TheOnlineBeat.com Showcase Yourself Jump on Reach out/Engage Be sincere Share kn...
Titles & Salaries @joannalord | TheOnlineBeat.com Manage Expectations What we don’t know: Specifics Commission structures ...
Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations <ul><li>5-year mark </li></ul><ul><li>Seeing a plate...
Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations <ul><li>Similar signing salary </li></ul><ul><li>Con...
Tweet Worthy Summaries @joannalord | TheOnlineBeat.com <ul><li>Industry is stable, but growing more competitive </li></ul>...
That about does it… @joannalord | TheOnlineBeat.com Thank You!! Questions or Comments? Email: joanna@theonlinebeat.com Twi...
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PPC Career Landscape '09, PubCon Austin

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This was my presentation that I have at PubCon Austin. It covers the current state of employment for paid search marketers and makes some assumptions for the future of online marketing salaries, and the career landscape in general.

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PPC Career Landscape '09, PubCon Austin

  1. 1. Skills, Resumes, & Salaries @joannalord | TheOnlineBeat.com Presented by: Joanna Lord Co-Founder & CMO TheOnlineBeat.com Search & Compare Jobs Online
  2. 2. The Flip Side of Popularity @joannalord | TheOnlineBeat.com “ Online marketing is a recession-proof career” Our jobs still seeing growth & We feel safe/job stability Attracts new candidates & Things get competitive
  3. 3. Stand Out & Succeed @joannalord | TheOnlineBeat.com <ul><li>Expand Your Skill Set </li></ul><ul><li>Showcase Yourself </li></ul><ul><li>Manage Expectations </li></ul>
  4. 4. Skills Back Then @joannalord | TheOnlineBeat.com Creative Methodical Well-written Analytical Willing to experiment Fast learner Expand Your Skill Set
  5. 5. Skills Now @joannalord | TheOnlineBeat.com Coding knowledge Well-networked Experienced Social media knowledge Brand expert Researcher Excellent writer Human calculator Creative Web design knowledge Multi-platform knowledge 2nd & 3rd tier success Product developer Data enthusiast Info-seeker Experimental Team lead Content creator Rich media Innovative thinker Expand Your Skill Set
  6. 6. How to Stay Ahead of the Curve @joannalord | TheOnlineBeat.com <ul><li>Read the blogs, join forums, engage in comments, etc. </li></ul><ul><li>Beta into everything,take the tutorials, set Google alerts </li></ul><ul><li>Training weekends, conferences, etc. </li></ul><ul><li>Ask for demonstrations of 3rd party tools </li></ul><ul><li>Read the official updates, posts, etc. </li></ul>Expand Your Skill Set
  7. 7. A Marketer’s Resume Checklist @joannalord | TheOnlineBeat.com Use numbers, numbers, numbers Show community engagement List certifications Highlight toolset experience Establish authority (blogging, speaking, etc) Showcase Yourself
  8. 8. The Art of Pimping Yourself @joannalord | TheOnlineBeat.com Showcase Yourself Jump on Reach out/Engage Be sincere Share knowledge (Social Media Style) 78% of recruiters Google you before even contacting you Give back
  9. 9. Titles & Salaries @joannalord | TheOnlineBeat.com Manage Expectations What we don’t know: Specifics Commission structures What we do know: Ranges Ability to train huge + Hybrid positions are good Ultimately: Job title should fit what you do daily . analyst strategist executive
  10. 10. Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations <ul><li>5-year mark </li></ul><ul><li>Seeing a plateau </li></ul><ul><li>Next step? Add team members </li></ul>
  11. 11. Show Me the Money @joannalord | TheOnlineBeat.com Manage Expectations <ul><li>Similar signing salary </li></ul><ul><li>Continuous growth </li></ul>
  12. 12. Tweet Worthy Summaries @joannalord | TheOnlineBeat.com <ul><li>Industry is stable, but growing more competitive </li></ul><ul><li>Expand skill set, stay informed </li></ul><ul><li>Go beyond traditional resume templates </li></ul><ul><li>Be active on the networks that make sense for your goals </li></ul><ul><li>Increase value by taking on leadership/training roles </li></ul>
  13. 13. That about does it… @joannalord | TheOnlineBeat.com Thank You!! Questions or Comments? Email: joanna@theonlinebeat.com Twitter: @joannalord www.theonlinebeat.com

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