This presentation is an exhaustive description of SEO Process. It initially deals with the parameters which are relevant for measuring the effectiveness of SEO. This includes conditions like rankings, backlinks, bounce rate etc.
Further the presentation highlights Google’s views on SEO. This is an interesting part as it deals with how Google itself advises marketers to look out for SEO. Google also cautions marketers with the illegal practices related to SEO.
Finally the presentation talks about the resources and initiatives required to start with SEO, be it time, finance, tools etc.