Overview of Digital Marketing is it a revolution or not. WHAT will u choose digital or traditional marketing

1. DIGITAL MARKETING
REVOLUTION:
REAL OR VIRTUAL
Submitted by:
Apeksha Warambhe

2. Contents…..
 What is Digital Marketing
 What is Traditional Marketing
 Traditional Marketing V/S Digital Marketing
 Benefits of Digital Marketing over Traditional Marketing
 Why one should opt for DM
 Impact of Digital Marketing is Real or not
 Specialised area of DM
 Content Marketing
 SEO
 SMM
 Digital Marketing Measurement Tool
 Conclusion
 Refrences

4. What is Digital Marketing?
 Digital marketing is an umbrella term for all of your
online marketing efforts. Businesses leverage digital
channels such as Google search, social media, email, and
their websites to connect with their current and
prospective customers.
Digital Marketing is ofTwoTypes
 Organic Marketing
 Inorganic Marketing

5. Example of Organic and Inorganic
Search

6. What is Traditional Marketing
 Traditional marketing is a rather broad category that
incorporates many forms of advertising and marketing. It's
the most recognizable types of marketing, encompassing
the advertisements that we see and hear every day.
Telephone
Email
NewspaperTV
Banners

7. Basic Difference in Traditional and
Digital Marketing

9. Why one should opt Digital Marketing

10. Benefits of Digital Marketing over
Traditional Marketing
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 It is measurable
 Cost effective

11. Impact of Digital Marketing is it real or
Virtual
 Impact of Digital Marketing is real
BECAUSE HERE WE ARE HAVING GREAT EXAMPLES OF
DIGITAL MARKETING COMPANIES WHO ARE
SUCCESSFUL IN THEIR RESPECTIVE DOMAIN LIKE
AMAZON,JUST DIAL,FAIR& LOVELY,ETC...

12. SpecializedArea Of Digital Marketing
 Content Marketing
 Social Media
Marketing
 Email Marketing
 Mobile Marketing
 SEO
 PPC
 Freelancer

14. Content Marketing
 CONTENT IS KING
Content is a king, a good content leads to good lead
generation..the reach of people it will increase if
the content is good
 IT DECIDES WEBSITE RANKING OF THE
COMPANY
By using Alexa Ranking, Website Ranking of the
company it will decide.A good website ranking it
will come on the first page of the google
advertisement.

15. Example of Good Content Marketing

16. Due to its good Website Ranking it
comes on the first page of Google

17. SEO(Search engine Optimization)
 Increased Organic Traffic
 Establish Brand Awareness
 Cost effectiveness
 Increased site usability
 Plagarism it can be avoided by using SEO
tools
Example of SEO: Google,Yahoo,Bing

18. How the Plagarism it can be checked
 By using different SEO Tools such as Yoast
Premium tools,Small SEO tools . The
plagarism of the content it can be avoided.
 Google don’t consider plagarised as well as
less keyword density content.

19. Plagarism Checker : Small SEO Tool

20. Social Media Marketing
 Social media is a medium and the medium is only a
vehicle that amplifies social behaviour. The medium is an
instrument on communication, like a newspaper or a radio,
so social media would be a social instrument of
communication.

22. Advantages of Social Media Marketing
 Better targeting
 High return on investment (ROI)
 Does not require specialization or vast technical skills
 Increased visibility
 Targeted traffic
 Content promotion
 Fun way to do business
 Ability to go viral
 Expedites online brand development
 Cost effective (only time and effort)
 Market research (what are your customers talking about?)
 Create relationships with your customers
 Campaigns has the ability to drive huge amounts of traffic
 Supports traditional and other digital marketing campaigns

23. Disadvantages of SMM
 Wrong strategy can hurt your reputation
 More time consuming than SEO and PPC
 Interaction is needed at each location point
 No short term ROI
 No clear definition of social media ROI
 Risk of negative comments.
 Negative influence on worker productivity
 Everything is public
 Commit resources
 Ineffective use = brand credibility loss

24. Digital Marketing Measurement
 ROI (return on investment) = [(Payback -
Investment)/Investment)]*100
 Many tools and systems are available to calculate your ROI
and to measure the effectiveness of your digital marketing
campaign
 ROI tools such as
 Google analytics
 Google webmasters tools
 Basic google search
 Google adwords
 Social media monitoring tools
 Sentiment analysis tools

25. Conclusion
After seeing different shades of Digital
Marketing,I think Digital Marketing Revolution
is Real. As technology is changing day by day
hence advancement of DigitalTechniques are
necessary for the betterment of the society.

27. Thank you…..