This document provides information about Klout's scale and capabilities. It details that Klout processes data from over 200 social networks for 140 million users daily, storing over 120 terabytes of user data. It also outlines Klout's perks program which generates hundreds of thousands of social media impressions and pieces of user-generated content for influencers. Finally, it discusses Klout's API and partnerships with companies like hotels to integrate social influence into their marketing and rewards programs.

4. HORIZONTAL LAYER ACROSS SOCIAL

5. KLOUT’S ENORMOUS SCALE
8 Proprietary Data Enhancement Algorithms (PageRank for People)
13 Social Networks Processed Every Day
120 Terabytes of User Data Stored
200,000 Indexed Users Added Every Day
140,000,000 Users Indexed Every Day
310,000,000 Users in the Klout Social Graph
650,000,000 Social Signals Processed Every Day
5,000,000,000 Rows of Data In Klout Data Warehouse
12,000,000,000 API Calls Delivered Every Month (Oct)

6. KLOUT PERKS

7. KLOUT PERKS
• Average impressions/influencer: 164,170
• Average pieces of UGC/influencer: 30
• Twitter impressions per invite sent: 30,565
• Landing page views per invite: 4.5

8. PERKS CASE STUDY - AUDI

9. PERKS CASE STUDY - SECRET

11. KLOUT KLUB AND QUEST PACKAGES

12. KLOUT KLUB EXAMPLE: FACEBOOK INTEGRATION

13. KLOUT KLUB EXAMPLE: LEADERBOARD

15. API

16. WE’RE THE ONLY COMPANY NOT WORTH A BILLION BUCKS

17. SELECTED API PARTNERS

18. API CASE STUDY – THE PALMS
Type
Hotel Loyalty
What They Do
The Palms uses Klout scores in
addition to their normal customer
rewards program to determine
whether or not to upgrade their
customers to a better room
during their stay

19. MARKETING

20. THE STANDARD FOR INFLUENCE
Klout is mentioned 118x it’s nearest competitor on a daily basis and is reinforced
by 8 billion Klout impressions monthly via the API.

21. APPENDIX

22. Tim Mahlman, CRO @tmahlman tim@klout.com