On Friday, August 24th, JD Prater presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 JD Prater is a growth marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing. Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast. Session Description Facebook continues to provide marketers with the tools they need to be successful. With the addition of Facebook Analytics, they’re closing the gap on measuring actions taken in the News Feed to what happens on company websites, apps, and brick and mortar stores. They’re stitching together all these channels to provide marketers with an omni-channel measurement and analytics tool. And it’s awesome! In this session, JD's going to provide a few examples of some powerful Facebook Analytics reports. Ultimately, he'll help you understand how to measure audience behavior across both devices and channels, including your app and website, to optimize conversion and retention. Attendees will walk away knowing: How to Tie Facebook Activity to Revenue by Building Funnels in Facebook Analytics. How to Set Up and Analyze Audience Cohorts. How to Slice Your Audience Data with Segments

1. FOCUS ON PEOPLE
NOT DEVICES:
A DATA DIVE INTO
FACEBOOK
ANALYTICS
J D P R A T E R

20. Optimizing the Customer Journey is a
top priority for digital marketers
SOURCE: ADOBE INTELLIENCE BRIEFING 2018

21. SOURCE: MARKETING WEEK
And the number of touchpoints is only increasing

41. Cross-channel by
device
Not aggregated at
the user level

43. The overlap of users
across 2 & 3 devices

47. New funnels for people
who reacted to your
Facebook post and
converted – 6%