Learn how this national media company uses Shoutlet to drive revenue for news website properties via increased website referrals.

1. Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
NATIONAL MEDIA COMPANY INCREASED
SOCIAL REFERRAL WEB TRAFFIC 8X PER DAY
RAYCOM MEDIA USES SHOUTLET® TO DRIVE REVENUE FOR NEWS
WEBSITE PROPERTIES VIA INCREASED WEBSITE REFERRALS
GOAL
TO ACCELERATE GROWTH OF REFERRAL TRAFFIC
FROM SOCIAL NETWORKS TO WEBSITE PROPERTIES
Broadcast conglomerate Raycom Media, who owns 53 TV stations in 37
markets, operates more than 750 Facebook and Twitter accounts. Even
though Raycom has millions of social media f ans, value to them is measured
by impressions, page views, and unique visitors to their website properties.
Bigger numbers means bigger revenue opportunities. With that, Raycom
Media looked to increase web traffic by leveraging their large social media
audience. But the main challenge? Aligning their 53 digital content teams to
publish the right content at the right time to ensure positive traffic trends.
CAMPAIGN
SOCIAL MEDIA
CONTENT OPTIMIZATION
Raycom Media leadership had
already implemented an intelligent
syndication program for social
content, successfully increasing
web traffic referral on a smaller
scale. The team analyzed published
content for performance and
engagement across many of
their social accounts. When the
team identified a piece of high
performing content, they re-routed
the viral story back to all the news
stations, so that each could publish
the story, and take advantage of
the trending news. With Shoutlet,
leadership replaced several less
efficient tools that had been
previously stitched together.
Collaborating in one centralized
platform, all teams had access
to built-in link shortening, click
tracking, and enterprise reporting
for insights into the high performing
content for each station.

2. Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
In our media world, life moves fast. Shoutlet
gave me one system that replaced several less
efficient tools I had stitched together. And I was
able to accelerate the growth in referral traffic
with no interruption in our workflow. Increased
web traffic is necessary for a healthy revenue
stream across our 53 TV stations.
Jamie Sawyer
Director of Social Media
Raycom Media
HOW SHOUTLET HELPED
Raycom Media uses their Shoutlet
Enterprise Account to manage their
many layers of corporate, station,
and talent social accounts. With
Shoutlet, Raycom is able to empower
many digital producers to share the
high performing content and work in
the same platform in alignment with
other departments.
RESULTS
8X WEB TRAFFIC REFERRAL LIFT PER DAY
After executing the social media content optimization program
using Shoutlet, the team successfully increased their web traffic
referral from social media 8X.
Increased page views, impressions, and unique visitors allow
the TV stations to further monetize their website properties.
The ability to execute the syndication program on a large scale
allows the team to increase the volume of pages views, which
opens up the opportunity for additional local and national
advertising revenue.
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent ent erprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities
on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its
industry-leading, enterprise class functionality includes tools for social CRM, creative design,
social listening, ads, workflow management, contest design and execution, and top-notch
analytics for easy integration with the industry’s leading web analytics tools from Google
Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives
customers the control and flexibility they want and need, and is rooted in a strategic partnership
that provides the necessary resources and counsel to execute successful social campaigns.