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T R A J N O S T N A
M O D A :
G R A J A N J E
T R A J N O S T N E
P R I H O D N O S T I
T A N J A S E D E J
W E E X P L A I N
Trajnostna moda_grajenje trajnostne prihodnosti_Tanja Sedej.pptx
Trajnostna moda_grajenje trajnostne prihodnosti_Tanja Sedej.pptx
A L I I M AT E V O M A R I V S A J
E N O O B L A Č I L O , K I G A
N I K O L I N I S T E O B L E K L I ?
Trajnostna moda_grajenje trajnostne prihodnosti_Tanja Sedej.pptx
C I L J
M E D N A R O D N E G A
R A Z I S K O V A L N E G
A P R O J E K T A
Dejavniki
sprejemanja
nakupnih odločitev
oblačil s fokusom na
trajnostno vedenje
žensk, rojenih med
1945 in 2005
5 S K L O P O V
K L J U Č N I H
S P O Z N A N J
M E D N A R O D N E
R A Z I S K AV E
1 . O D N O S D O
O B L A Č I L
Uživanje (54%)
Osebne vrednote (49%)
Individualnost (56%)
2 . N A K L O N J E N O S T
T R A J N O S T N I M
O B L A Č I L O M
Naravni materiali (56%)
Oblačila iz recikliranih materialov
(39%)
Trajnostno ravnanje z oblačili
(40%)
3 . N A K U P
T R A J N O S T N I H
O B L A Č I L
Pameten (71%) in praktičen nakup (57%)
Občutek zadovoljstva (61%)
4 . P O Z N AVA N J E
V P L I VA
P R O I Z V O D N J E I N
P O T R O Š N J E
N A O K O L J E
Znanje (55%)
Transparentnost (62 %)
Hitra moda (56%)
5 . V P L I V N A
D O B R O B I T
P R I H O D N J I H
G E N E R A C I J I N
O K O L J A
Dobrobit prihodnjih generacij (80%)
Okoljsko odgovorne osebe (72%)
Odpoved delu udobja
(69%)
V P R A Š A N J A , K I
S I J I H M O R A M O
Z A S TAV I T I
Ali res potrebujem ta kos oblačila?
S katerih materialov je narejen?
Je cena „pravična“?
Kje in kdo ga je naredil?
Je blagovna znamka
transparentna?
Trajnostna moda_grajenje trajnostne prihodnosti_Tanja Sedej.pptx
Trajnostna moda_grajenje trajnostne prihodnosti_Tanja Sedej.pptx
E N P L A N E T , N A Š P L A N E T !
T A N J A . S @ W E E X P L A I N . C O M

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Trajnostna moda_grajenje trajnostne prihodnosti_Tanja Sedej.pptx

  • 1. T R A J N O S T N A M O D A : G R A J A N J E T R A J N O S T N E P R I H O D N O S T I T A N J A S E D E J W E E X P L A I N
  • 4. A L I I M AT E V O M A R I V S A J E N O O B L A Č I L O , K I G A N I K O L I N I S T E O B L E K L I ?
  • 6. C I L J M E D N A R O D N E G A R A Z I S K O V A L N E G A P R O J E K T A Dejavniki sprejemanja nakupnih odločitev oblačil s fokusom na trajnostno vedenje žensk, rojenih med 1945 in 2005
  • 7. 5 S K L O P O V K L J U Č N I H S P O Z N A N J M E D N A R O D N E R A Z I S K AV E
  • 8. 1 . O D N O S D O O B L A Č I L Uživanje (54%) Osebne vrednote (49%) Individualnost (56%)
  • 9. 2 . N A K L O N J E N O S T T R A J N O S T N I M O B L A Č I L O M Naravni materiali (56%) Oblačila iz recikliranih materialov (39%) Trajnostno ravnanje z oblačili (40%)
  • 10. 3 . N A K U P T R A J N O S T N I H O B L A Č I L Pameten (71%) in praktičen nakup (57%) Občutek zadovoljstva (61%)
  • 11. 4 . P O Z N AVA N J E V P L I VA P R O I Z V O D N J E I N P O T R O Š N J E N A O K O L J E Znanje (55%) Transparentnost (62 %) Hitra moda (56%)
  • 12. 5 . V P L I V N A D O B R O B I T P R I H O D N J I H G E N E R A C I J I N O K O L J A Dobrobit prihodnjih generacij (80%) Okoljsko odgovorne osebe (72%) Odpoved delu udobja (69%)
  • 13. V P R A Š A N J A , K I S I J I H M O R A M O Z A S TAV I T I Ali res potrebujem ta kos oblačila? S katerih materialov je narejen? Je cena „pravična“? Kje in kdo ga je naredil? Je blagovna znamka transparentna?
  • 16. E N P L A N E T , N A Š P L A N E T ! T A N J A . S @ W E E X P L A I N . C O M