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Klaus Lommatzch, Duval Union
Duval Union is not an advertising agency but rather believes in specialized talent pods, intimate consumer knowledge, and entrepreneurship. It believes the advertising agency model is broken and brands need personalized engagement. Duval Union focuses on emerging industries and believes this is the age of entrepreneurs leading flexible, privately-owned organizations.
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Klaus Lommatzch, Duval Union
- 1. Connecting the dots Aquick guide to Duval Union
- 3. As the worldchanges… 2005 2013
- 4. … industries doas well the music industry
- 5. Frankly, almost anyindustry the taxi industry the hotel industry the entertainment industry the mobile phone industry
- 6. Advertising consortia keepbuilding…
- 7. … and technologyplayers divide & conquer
- 8. We believe themodel of the advertising agency to be broken beyond repair. That’s why Duval Union is not an advertising agency. We believe that today, brands need to know their consumers intimately, listen to them and engage them on a personal level. We believe in highly specialized pods of talent, with deep vertical knowledge of technology, big data, content management or specialized communication services. We believe that privately owned and operated agencies are best positioned for these times, because of their flexibility and drive. The sense of ownership that they bring is impossible to fake. We believe this to be the age of the entrepreneur. What we believe: Duval Union
- 9. The model ofthe advertising agency to be broken beyond repair. That today, brands need to know their consumers intimately. In highly specialized pods of talent. This to be the age of the entrepreneur. We believe:
- 10. Skate where thepuck is going not where it has been Wayne Gretzky, Greatest ice hockey player
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- 12. Could have resultedin … 2013
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- 14. Beate Uhse AG Itcurrently has over 1,500 employees, is active in 60 countries and has been listed on the Frankfurt Stock Exchange since 1999. Latest news Beate Uhse AG publishes six-month report 2014 Sales increased by 2.3% to EUR 70 million (6M 2013: EUR 68.4 million) EBIT increased by 33% to EUR 1.5 million (6M 2013: EUR 1.1 million) Significant increase in EBT to EUR 0.7 million (6M 2013: EUR 0.3 million) Mail Order growing; sales in the Wholesale unit increase by a staggering 19.7%
- 15. Reed Hastings … $1billion Most of Hastings' fortune is tied up in Netflix Netflix stock and options, which Forbes calculates at over $900 million. His total estimated net worth surpasses $1 billion when you factor in his other assets, including about $120 million in post-tax profits from stock sales over the last 5 years.
- 16. The world wouldhave been different… 2013
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- 18. • Overtuiging? • Team? •Tijdsgeest? • Middelen? • … What went wrong?
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- 21. Netwerk governance Zelfregulerendnetwerk Leiderorganisatienetwerk Netwerk administratieve organisatie (nao) Principe Geen administratieve entiteit, participatie in netwerkmanagement door alle partijen Administratieve entiteit (en netwerk- manager) is een belangrijke netwerkpartij die ook een rol heeft in het primaire proces Een toegewezen en aparte entiteit is gecreëerd om het netwerk te managen Visualisatie Lead Organization NAO
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- 24. Contextualisation Duval Union Client PR -Events Branding Research & Insights Communication & Activation Digital Mobile IT Any other market player
- 25. • In co-ownership •In the power of collaboration • In the driving force of entrepreneurship • It’s about the jockey, not the horse We believe: