Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
Freewheel is a company that provides content production, distribution, and advertising solutions for cable television. It has over 1,700 employees and delivered over 300 billion premium video impressions in 2022. Traditional TV viewing has declined globally since 2019, but TV remains the most popular way to watch premium video content. More marketing budgets are shifting to addressable advertising campaigns. Addressable TV allows for targeted advertising by dynamically inserting different ads into the same linear broadcast for different households, enabling better reach, targeting, and measurement than traditional linear TV. It provides benefits for both buyers and sellers of advertising. Addressable TV is growing rapidly in Europe and took off in France in 2022. Experience from mature addressable TV markets shows it can increase viewer
This document discusses the key findings from an international research project on factors influencing sustainable clothing purchasing decisions among women born between 1945-2005. The five main findings are: 1) how women relate to clothing in terms of enjoyment, personal values and individuality, 2) openness to natural materials and recycled/durable clothing, 3) preference for smart and practical purchases that provide satisfaction, 4) increased awareness of environmental impacts of production and consumption including fast fashion, and 5) influence on future generations' well-being and being environmentally responsible even if sacrificing some comforts. Women are encouraged to reflect on questions like whether an item is needed, what it's made from, whether the price is fair, who made it and brand
Kako se spreminja percepcija bančništva v očeh ljudi?_Silvia Gabriela Birl...DIGGIT
A new way of banking focuses on staying human despite modern tools like AI and chatbots. Traditional banks must reinvent themselves not just by becoming digital but also changing their perception to be there for customers for better or worse. Banks need to shift from product-based offers to solution-based offers that meet customers' specific needs. Using predictive analytics, banks can identify customers' future needs and wants in order to provide tailored solutions rather than just products.
Moda in tehnologija_Metka Mikuletič_Melita Gulja.pdfDIGGIT
The document discusses non-fungible tokens (NFTs) and their potential uses. NFTs can provide digital ownership and authentication of unique digital or physical products. NFT marketplaces are emerging as new markets that can directly support creators by protecting their works. Considerations for using NFT technologies include understanding the technology, trust in the technology, costs and risks, and long-term strategy. The document provides examples of how NFTs could be used to authenticate and digitally represent products in various industries like entertainment, fashion, food, and automobiles.
Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
Freewheel is a company that provides content production, distribution, and advertising solutions for cable television. It has over 1,700 employees and delivered over 300 billion premium video impressions in 2022. Traditional TV viewing has declined globally since 2019, but TV remains the most popular way to watch premium video content. More marketing budgets are shifting to addressable advertising campaigns. Addressable TV allows for targeted advertising by dynamically inserting different ads into the same linear broadcast for different households, enabling better reach, targeting, and measurement than traditional linear TV. It provides benefits for both buyers and sellers of advertising. Addressable TV is growing rapidly in Europe and took off in France in 2022. Experience from mature addressable TV markets shows it can increase viewer
This document discusses the key findings from an international research project on factors influencing sustainable clothing purchasing decisions among women born between 1945-2005. The five main findings are: 1) how women relate to clothing in terms of enjoyment, personal values and individuality, 2) openness to natural materials and recycled/durable clothing, 3) preference for smart and practical purchases that provide satisfaction, 4) increased awareness of environmental impacts of production and consumption including fast fashion, and 5) influence on future generations' well-being and being environmentally responsible even if sacrificing some comforts. Women are encouraged to reflect on questions like whether an item is needed, what it's made from, whether the price is fair, who made it and brand
Kako se spreminja percepcija bančništva v očeh ljudi?_Silvia Gabriela Birl...DIGGIT
A new way of banking focuses on staying human despite modern tools like AI and chatbots. Traditional banks must reinvent themselves not just by becoming digital but also changing their perception to be there for customers for better or worse. Banks need to shift from product-based offers to solution-based offers that meet customers' specific needs. Using predictive analytics, banks can identify customers' future needs and wants in order to provide tailored solutions rather than just products.
Moda in tehnologija_Metka Mikuletič_Melita Gulja.pdfDIGGIT
The document discusses non-fungible tokens (NFTs) and their potential uses. NFTs can provide digital ownership and authentication of unique digital or physical products. NFT marketplaces are emerging as new markets that can directly support creators by protecting their works. Considerations for using NFT technologies include understanding the technology, trust in the technology, costs and risks, and long-term strategy. The document provides examples of how NFTs could be used to authenticate and digitally represent products in various industries like entertainment, fashion, food, and automobiles.