The future of music

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The future of music

  1. 1. the future of music
  2. 2. History – Music Industry 19th century • 1877 – Invention of the phonograph by Thomas Edison. This would soon change the face of the music industry to such that, a new and eventually more popular method of selling and distribution of music was done via “record labeling”. This method would eventually slowly replace the sheet music publishers.
  3. 3. History – Music Industry 20th century • 1920 – The radio became increasingly popular form of recording and distributing music as it allowed even the most obscure bands to form and become popular on a nationwide and sometimes worldwide scale.
  4. 4. History – Music Industry • 1990 – Many record companies died out as quickly as they had formed, and by the end of the 1980s, the "Big 6" (6 major companies): EMI, CBS, BMG, PolyGram, WEA and MCA. These companies would dominate the music industry.
  5. 5. History – Music Industry • 1998 – Digital music started gaining popularity as technology started to rapidly advance. This would lead to another revolution of musical technological shift which caused widespread economic changes and changed the structure of relationships between artists, record companies, promoters, retail music stores, the technology industry and the consumer.
  6. 6. History – Music Industry • Mid-1998 – PolyGram merged into Universal Music Group (formerly MCA). This dropped the music industry leaders down to the "Big 5".
  7. 7. History – Music Industry 21st century • 2000 – The rise of digital music consumption options contributed to a few fundamental changes in consumption. Consumers have the option of either download entire albums or single songs. Album sales began to decline at this point of time.
  8. 8. History – Music Industry • 2003 – iTunes music store offered legal downloads and competitors soon followed, offering a variety of online music services, such as internet radio. • 2004 – It became the "Big 4" when BMG merged into Sony. (Left with Universal Music Group, Sony BMG Music Entertainment, EMI Group and Warner Music Group)
  9. 9. History – Music Industry • 2007 – The popularity of internet music distribution has risen and more units were sold over the internet compared to other forms.
  10. 10. music industry today
  11. 11. ANCIENT TIMES MODERN TIMES recording labels independent labels music shops digital distribution whole albums single songs MTV YouTube real musical instruments digital musical instruments (MIDI) http://www.youtube.com/watch?v=NAllFWSl998
  12. 12. YouTube sensation Bustin Jieber AKA Jiebai – Discovered in 2008 by Scooter Braun, who happened to come across Bieber's videos on YouTube, who later become his manager – Braun tracked down the theater he was performing in, located Bieber's school, and finally contacted Bieber’s mum. (STALKER!) – After receiving permission, Braun flew Bieber to Atlanta. A week after arriving, Bieber sang for Usher. His career begins… – One of Bieber’s earliest videos on YouTube before he got recognised: http://www.youtube.com/watch?v=csymVmm1xTw
  13. 13. YouTube sensation Boyce Avenue – Began posting videos in 2007, both material and covers. – In an attempt to connect with their online fan base, the band decided to go on tours. Toured the Philippines, Europe and around USA. – Recently, the band signed with Universal Republic and has a second album titled, ‘All We Have left’ – Boyce Avenue also collaborated with another well-known YouTube musician, Savannah Outen, in one of their latest covers.
  14. 14. MySpace Warriors • is distinct because of its music community • users are allowed to upload their music onto their profile page for sharing purposes • with this feature, a lot of users joined MySpace for the purpose of uploading their own songs and covers in hope to share it and maybe get recognised • MySpace Records was launched in 2005 in an effort to discover unknown talents
  15. 15. MySpace Warriors ▲ creating demo songs and posting them on her MySpace profile’s playlist ▲ well-received as the views on her page rosed to tens of thousands ▲ the success of her songs convinced her label to allow her more creative control over the album and to use some of the songs that she had written instead of forcing her to work with mainstream producers
  16. 16. how to make your band sound good
  17. 17. the future of music
  18. 18. is in all of us
  19. 19. So let’s assume that you have a “DYNAMITE” sound • know your tools • know your friends • know yourself
  20. 20. know your tools
  21. 21. make new friends
  22. 22. you start off as a nobody nobody knows you nobody cares nobody
  23. 23. you should know your brands know your celebrities make friends with all of them
  24. 24. nobody becomes famous by doing nothing
  25. 25. Music today is not just songs that celebrities and recording labels throw into our iPods, but also the constant dialogue that both parties keep with the fans.
  26. 26. How to make my music stay relevant? • constant dialogue • music rotations • teasers • keep it real
  27. 27. CASE STUDY: ZOE KEATING
  28. 28. blog.myspace.facebook.twitter
  29. 29. is that enough?
  30. 30. interactive relationship She tweets about everything from how best to get her cello on a plane, to where she's playing next, and how much she loves the view from a cabin in Colorado. "That's what fans want now," says Keating. "The want to know you." Keating's fans pushed her most recent album Into the Trees to number seven on the Billboard Classical charts — and that's without any formal publicity. Source: NPR, Aug 2010 http://www.npr.org/blogs/therecord/2010/08/19/129300878/women-musicians-use-social-media-to-craft-their-image
  31. 31. networking with different names
  32. 32. freedom of digital downloads
  33. 33. contact information
  34. 34. thank you

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