In this chapter, learn the strategies to optimize and write SEO content.

1. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Chapter 5
Content Optimization
Strategy

2. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #1: Keywords in First 100 Words
o Use your Keywords in the first 100-150 words of your content
o Google pays more weight on terms that show up early in your page
o Google divides content as Head - Preview - Body - Conclusion

3. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #2: Title H1 Tag
o H1 Title Tags help Google understand the structure of the content
o Use only 1 H1 on your webpage
o Your H1 should have long tail keywords which describes the topic
o Your H1 should be between than 20-70 characters
o Your H1 should stand out in the entire page for better user experience

4. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #3: Title Tags
o Title Tags are short high-volume keywords which increases the efficiency
of your long-tail keyword.
o Use Title Tags when you update old content
o Title Tags are words like “best”, “updated”, “checklist”, ”fast”, “review”,
“evidence based”, “year” etc.
o Another best practice is to use question title tags like “Do you want to
create professional online video for FREE..?”

5. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #4: Keyword Frequency
o Best Practice is to use the keyword 1% - 2% in the content.
o Use variations of the same keyword with synonyms

6. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #5: Use External Links
o External links through Anchor Text helps Google to understand your
content better.
o External Links to high authority sites creates a lot of credibility
o If you are publishing a blog post ensure you have anchor text which
connects to Wikipedia or any high authrority websites like .gov or .edu

7. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #6: Optimize Images
o A study shows that using unique and new images (and not stock images)
increases your ranking.
o Images should be relevant to the topic of the content
o Use image captions & alt-text to help Google understand the content
o In Wordpress, use plugins to reduce the size of images without losing
quality to increase page speed.
o In recent times Isometric images are in great demand. Try to customize
such images and put on your content.
o Avoid copying images from Google and pasting on your content. It’s very
negative for SEO.

8. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #7: Infographic Content
o Research & Gather Data
o Create nice Infographics
o Write related content on the data
o Share with concerned people and ask them to provide a link from their
website
o A best practice of doing is to visit Wikipedia and search for your niche
o Once you have collected content then go to Google and type [Your Niche
Keyword] + ”infographic”
o If you don’t see any related content, you can use Wikipedia content to
draft your own infograhic and publish on your webpage.

9. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #7: Free Resources
o Target a topic on your niche
o Research articles and blogs online for the topic
o Write fresh content adding infographics & high-quality images
o Offer free resources in the form of templates, PDFs etc.
o If you are offering PDF download name the attachment as [Content Topic]
o Google search results can also show only PDF versions

10. Advanced SEO Certification Chapter 5: Content Optimization Strategy
End of Chapter 5