This chapter discusses 7 strategies for optimizing content for SEO: 1. Use keywords in the first 100 words and Google weighs early terms more heavily. 2. The H1 title tag helps Google understand structure and should contain long-tail keywords between 20-70 characters. 3. Title tags are short keywords that increase efficiency and can be question-style. 4. Keyword frequency should be 1-2% and include synonyms. 5. External links with anchor text help Google understand content and links to authoritative sites build credibility. 6. Optimize images by making them unique, relevant and using alt text to help Google understand the content. 7. Create infographics and free resources like templates to

1. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Chapter 5
Content Optimization
Strategy

2. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #1: Keywords in First 100 Words
o Use your Keywords in the first 100-150 words of your content
o Google pays more weight on terms that show up early in your page
o Google divides content as Head - Preview - Body - Conclusion

3. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #2: Title H1 Tag
o H1 Title Tags help Google understand the structure of the content
o Use only 1 H1 on your webpage
o Your H1 should have long tail keywords which describes the topic
o Your H1 should be between than 20-70 characters
o Your H1 should stand out in the entire page for better user experience

4. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #3: Title Tags
o Title Tags are short high-volume keywords which increases the efficiency
of your long-tail keyword.
o Use Title Tags when you update old content
o Title Tags are words like “best”, “updated”, “checklist”, ”fast”, “review”,
“evidence based”, “year” etc.
o Another best practice is to use question title tags like “Do you want to
create professional online video for FREE..?”

5. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #4: Keyword Frequency
o Best Practice is to use the keyword 1% - 2% in the content.
o Use variations of the same keyword with synonyms

6. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #5: Use External Links
o External links through Anchor Text helps Google to understand your
content better.
o External Links to high authority sites creates a lot of credibility
o If you are publishing a blog post ensure you have anchor text which
connects to Wikipedia or any high authrority websites like .gov or .edu

7. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #6: Optimize Images
o A study shows that using unique and new images (and not stock images)
increases your ranking.
o Images should be relevant to the topic of the content
o Use image captions & alt-text to help Google understand the content
o In Wordpress, use plugins to reduce the size of images without losing
quality to increase page speed.
o In recent times Isometric images are in great demand. Try to customize
such images and put on your content.
o Avoid copying images from Google and pasting on your content. It’s very
negative for SEO.

8. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #7: Infographic Content
o Research & Gather Data
o Create nice Infographics
o Write related content on the data
o Share with concerned people and ask them to provide a link from their
website
o A best practice of doing is to visit Wikipedia and search for your niche
o Once you have collected content then go to Google and type [Your Niche
Keyword] + ”infographic”
o If you don’t see any related content, you can use Wikipedia content to
draft your own infograhic and publish on your webpage.

9. Advanced SEO Certification Chapter 5: Content Optimization Strategy
Strategy #7: Free Resources
o Target a topic on your niche
o Research articles and blogs online for the topic
o Write fresh content adding infographics & high-quality images
o Offer free resources in the form of templates, PDFs etc.
o If you are offering PDF download name the attachment as [Content Topic]
o Google search results can also show only PDF versions

10. Advanced SEO Certification Chapter 5: Content Optimization Strategy
End of Chapter 5