Chapter 3: Keyword Research Strategy

Advanced SEO Certification Chapter 3: Keyword Research Strategy
Chapter 3
Keyword Research
Strategy

Strategy #1: Know Your Customer
o Create a Buyer Persona for your
niche

Strategy #2: Create A List
o Make a list of topics that your
buyer will search online
TOPICS
Wedding Outfits
Formal Suits
Premium Suits
Tailor-Made/Custom Suits
Designer Suits
Branded Suits
Suit Acessories

Strategy #3: Search Intent
o Find out the search intent of
your buyer
o Words like “buy”, “shop” are
Action keywords but very
competitive
o Find out keywords which are
less competitive but the user
is on the Interest or Action
Stage, like we did for Siyaram
using the keyword “Mens
Design Suit Catalogue”
AWARENESS
INTEREST
DESIRE
ACTION
Men’s Design Suit Catalogue

Strategy #4: Unconventional Tools
o The below tools help you find right keywords or topics:
Google Suggest YouTube Suggest

Amazon Suggest

Wikipedia

Answer The Public

Reddit Forums

Google Searches Related To

Strategy #5: Keyword Research Tools
o Highly acknowledged research tools you can use:

Strategy #6: Keyword Difficulty
Long Tails are usually less competitive
If your website is brand new or you want to focus 100% on
keywords that are compeitive then target long tail keywords.
Long tail keywords are divided into 3 parts:
MENS SUITS
HEAD
DESIGN
BODY
FOR WEDDING
TAIL

Authority sites for your chosen keyword
To check the compitiveness of the keyword you have chosen, go
to Google and type in your keyword and check the sites listing on
1st page of Google.
If the search results show uber authority sites then don’t use the
keyword.
HIGHCOMPETITIVEKEYWORD
LOWCOMPETITIVEKEYWORD

Use Keyword Research Tool
Check the keyword difficulty in research tools like Ubersuggest as
shown in the image

Can I Rank
A fantastic toll only to check keyword difficulty.
Once you login to the dashboard go to Content and check for the
keyword you have chosen
Can I rank will tell you the probability for your website to rank.
Like we did for the keyword for Cult.fit

Strategy #7: Ways To Choose The Right Keyword
Search Volume
This vector tells you how many people are searching for this
keyword. Search volumes may vary a lot depending on your
niche.
If you are running a website for fitness your search volume will be
low compared to an ecommerce website.
KEYWORD
VOLUME FOR A
FITNESS WEBSITE
KEYWORD
VOLUME FOR AN
E-COMMERCE
SITE
Hence, you have figure out what low and high for your niche.

Organic CTR
For your keyword, search Google to check out how many websites
has featured snippets. If you find many such websites drop the
keyword as your website is hard to get clicks even if you rank.

Cost Per Click
For your keyword, go to Google Keyword Planner and check the
bid price of the keyword. If the price is low which means people
are actually not spending on your keyword.
So, if your keyword has very low or zero bid price then there is no
point in targeting such keywords.
BAD KEYWORD TO TARGET
GOOD KEYWORD TO TARGET

Business Fit
The last thing you look at it is Business Fit.
Does your keyword is appropriate for your business. If you choose
a keyword with high volume and good CPC but does not fir your
business you will only increase the bounce rate of your website.
Searchers will come to your site and without getting the
information they are searching will go away.

Google Trend
Finally, you have to see whether your keyword will appreciate in
future or will die away.
To check this, go to Google Trends and key in your keyword. If
you see an upward trend you have the right keyword.

End of Chapter 3

Chapter 3: Keyword Research Strategy

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Chapter 3: Keyword Research Strategy