Is Content The King In Modern SEO?

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With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy? How do you make sure your content is up to the latest search standards? Watch for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times. You’ll learn: - The role of content in modern SEO. - Content strategies that used to work and now don’t. - The different types of content you can create to capture more organic traffic. - How to future-proof and scale your content strategy to increase organic traffic.

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• Empathetic

What Makes Content Great? H2E3
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Created by Midjourney: 43 year old Colombian man with
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Created by Midjourney: 43 year old Colombian man with
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Created by Midjourney: 43 year old Colombian man with
thin beard and glasses that cares deeply about what he is
about to say in a conference

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Is Content The King In Modern SEO?

2. Six Weeks Ago

3. Then I Attended An Event With Professor Delong

4. What Made His Talk So Amazing?

5. • Relatable • Engaging • Highly Emotional • Helpful

6. He Cared!

7. Is Content King In Modern SEO?

8. Daily Time Spent With Media Worldwide 473 Minutes

9. Is Content King In Modern SEO? NO

10. Great Content Is King In Modern SEO

11. What Makes Content Great? H2E3 • Helpful

12. What Makes Content Great? H2E3 • Helpful • Human Centric

13. What Makes Content Great? H2E3 • Helpful • Human Centric • Engaging

14. What Makes Content Great? H2E3 • Helpful • Human Centric • Engaging • Empathetic

15. What Makes Content Great? H2E3 • Helpful • Human Centric • Engaging • Empathetic • Easy To Consume

16. In The Past Writing for Search Engines- KW stuffing

17. In The Past Volume Was A Competitive Advantage

18. In The Past Mimicking Competitors

19. SEO’s SEO’s

20. Do You Hate Your Customers?

21. The Present Persona Based

22. The Present Intent - Driven

23. The Present Topic Clustering

24. The Present Expertise - Authoritative

25. The Present Helpful-ish

26. The Present Volume Still Important

27. The Present Asset Before Message

28. Can you love your customers even more?

29. The Future • Human centric - Pathological Empathy

30. The Future • Brand, voice and tone

31. The Future • Micro audiences - hyper personalization

32. The Future • Multi asset - interactive

33. The Future • Leverage AI, ML and technology

34. The Future • Quality > Quantity

35. Human Centric Content Pathological Empathy: Storytelling

36. Can you make plumbing interesting?

37. Storytelling: Homework for life Matthew Dick s

38. Human Centric Content Pathological Empathy: Customer at the centre Midjourney Bot BOT — Today at 3:12 PM happy customer person in the middle of a bullseye - @carlosmeza

39. Human Centric Content Pathological Empathy: Evok ing emotions

40. Evoking Emotions

41. Human Centric Content Pathological Empathy: Relatability

42.

43. Human Centric Content - Pathological Empathy Can you be vulnerable and authentic?

44.

45. Brand Voice and Tone Why some brands stand out? 40% 33% 32% memorable content distinct personality compelling storytelling

46. In a world where AI becomes the norm Brand, Voice and Tone will be key to stand out from the crowd

47. Instead of trying to reach everyone, seek to reach the "smallest viable audience" - Seth Godin Micro audiences

48. 84% convinced to buy a product or service by watching a brand’s video Multi-asset

49. Why should people believe you? Experience

50.

51. Do you k now your stuff, and can you back it up? Expertise

52. How much love did you put into this content? Effort

53. It’s all about trust

54. Leverage ML and AI for productivity Midjourney Bot BOT — Today at 3:54 PM humans and machines collaborating together as a team to create great content - @carlosmeza

55. Quality > Quantity

56. Checklist to create great content

57. What it all comes down to? Created by Midjourney: 43 year old Colombian man with thin beard and glasses that cares deeply about what he is about to say in a conference

58. Helping the audience Created by Midjourney: 43 year old Colombian man with thin beard and glasses that cares deeply about what he is about to say in a conference

59. I care! Created by Midjourney: 43 year old Colombian man with thin beard and glasses that cares deeply about what he is about to say in a conference

60.

61. Thank you

Is Content The King In Modern SEO?

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