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Middlesex Symposium – June 2012



    Internationalisation –
      A crowded world?


             Dr David Law
  PVC (Students and External Relations)
           Edge Hill University
Summary- I
   environment is increasingly competitive

   no ‘cake mix’ recipe for success

   universities must operate in a consistent and
    consciously co-operative way (even though there are
    many features of a competitive market)
Summary - II
   serious players must demonstrate a commitment to
    internationalisation
       in academic practice
       in student support
       in cultural inclusivity

   leadership (principled and purposeful) is also crucial
       energetic and enabling

   without a strategic approach, the local initiatives of
    individual units and teams of enthusiasts lack the
    strength to achieve real sustainability
Educating Global Citizens
   More than …
       studying alongside students from many countries
       learning about other cultures and acquiring languages


   We must …
       equip students with the skills to engage with people from
        other cultures
       encourage critical evaluation
       enable active learning
       embrace complexity
Global Citizens
   … examine ideas that challenge their own cultural
    assumptions …

   … show respect for other perspectives …

“We should not ‘tolerate’ or ‘accept’ cultural difference
  because these words implicitly place ourselves at the
  centre of what is acceptable or right.”
      (Washington International School)
The Globalisation of
 TALENT

Talent -
technologically literate
globally astute
operationally agile
internationally mobile
Access: The Global Challenge
               Demand for
               Higher
               Education




             Expansion of Higher Education
Economic Growth in Asia
5-year average growth rates in two major economies
             hugely outstrips US + EU




  CHINA 10%                INDIA 8%
International student mobility: trends since 1975


                                             Chart Box 3.1.
                     Growth in internationalisation of tertiary education (1975-2004)




 1975       1980    1985              1990                 1995                   2000                    2004
 0.6 M      0.8 M   0.9 M             1.2 M                1.3 M                  1.9 M                   2.7 M




3 million students are being
educated outside their home                                By 2025, 8 million students
countries, a 50% increase                                  will be educated internationally
since 2000.



                                                               Source: OECD, Education at a Glance 2007
Central campus




     Import model
Central campus




Export model
Organisation A        Organisation B




  Partnership model
Campus A               Campus B




                Campus C




Network model
Fundamental questions

1.    How international do we want to be?
      Sense of purpose: Income generation or developing graduates for

       the global economy
      Capacity & Balance
             Accommodation
             Programme, level
        Location
             on-campus /off-campus
             UK based/overseas based
        Mode of delivery
             Distance learning
             Outreach teaching
             Franchised provision
Fundamental questions


2. How do we compete?
    Cost-based or differentiation
  If based on differentiation
   How to position ourselves as a quality provider

   How to ensure our course offerings meet market demands

   How to ensure excellent student experience for all

   How to target customer groups
Internationalisation means more than just recruitment.

          INTERNATIONAL STUDENT         DOMESTIC STUDENT
               RECRUITMENT                 MOBILITY
        STAFF                                               STUDENT
     RECRUITMENT                                           EXCHANGES
                             STUDENTS
           STAFF                                     CURRICULUM
                                                 -COURSES – TEACHING –
       STAFF                                          LANGUAGES
     EXCHANGES
                        INTERNATIONALISATION           STAFF - DEPARTMENT
   COLLABORATIVE                                         - INSTITUTIONAL
      DELIVERY
                                                    PARTNERSHIPS
    TNE AND E-DELIVERY
                             DEVELOPMENT /
                                                            RESEARCH
  ARTICULATION            INTERNATIONAL GOOD               COOPERATION
             CAMPUSES              TEACHING
                                  COOPERATION
The virtuous circle of benefit
Changing
    The Changing Workplace                                      Expectations:
                                                                Gen X, Y, 60+
    Employee
   Engagement       Multiple,        Skills     Employability     Work/Life
                   Overlapping     Shortages      vs. Job         Balance
                    Networks                      Security
Information
                  Changing IR
  Overload                            Multiple,           Ne w      24/7/365
                   Legislation      Self-Directed Technology, Anytime,
Collaborative      Knowledge          Careers       New Energy anywhere
  Decision           Workers         Distributed        New
   Making            Valued          Leadership Retirement Diversity in
                                                     Options          the
Lev eraging      Two Speed
                                 Youth
                                                                   Workforce
Inte llectual                  Workers                Dis tance
                   Economy                                      on
  Property                                          C ollaborati
   Physical &                                                       Global
                                           Corporate
       Data             Outsourcing                              Competition +
                                             Social
    Security                                                      China, India
                                         Responsibility
      Sustainability
Implications for Education
                20th Century      21st Century


 Number of     1 – 2 Jobs      10 – 15 Jobs
   Jobs


                               Flexibility
    Job        Mastery of
                               And
Requirement    One Field
                               Adaptability

               Subject         Integration of 21st
 Teaching                      Century Skills into
               Matter          Subject Matter
and Learning
               Mastery         Mastery
What kind of higher education?
   learner centred

   problem focussed

   team oriented

   technologically enabled

   process driven
Conclusion
   universities will learn and act in their own way
   no university can find the right answers purely
    through internal reflection
   much easier to say what won’t work rather than be
    confident about what will!
   strategy is important
   successful strategies require many kinds of
    contributions
   leaders have to listen ( or risk all sorts of mistakes)

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Keynote2 D Law

  • 1. Middlesex Symposium – June 2012 Internationalisation – A crowded world? Dr David Law PVC (Students and External Relations) Edge Hill University
  • 2. Summary- I  environment is increasingly competitive  no ‘cake mix’ recipe for success  universities must operate in a consistent and consciously co-operative way (even though there are many features of a competitive market)
  • 3. Summary - II  serious players must demonstrate a commitment to internationalisation  in academic practice  in student support  in cultural inclusivity  leadership (principled and purposeful) is also crucial  energetic and enabling  without a strategic approach, the local initiatives of individual units and teams of enthusiasts lack the strength to achieve real sustainability
  • 4. Educating Global Citizens  More than …  studying alongside students from many countries  learning about other cultures and acquiring languages  We must …  equip students with the skills to engage with people from other cultures  encourage critical evaluation  enable active learning  embrace complexity
  • 5. Global Citizens  … examine ideas that challenge their own cultural assumptions …  … show respect for other perspectives … “We should not ‘tolerate’ or ‘accept’ cultural difference because these words implicitly place ourselves at the centre of what is acceptable or right.” (Washington International School)
  • 6. The Globalisation of TALENT Talent - technologically literate globally astute operationally agile internationally mobile
  • 7. Access: The Global Challenge Demand for Higher Education Expansion of Higher Education
  • 8. Economic Growth in Asia 5-year average growth rates in two major economies hugely outstrips US + EU CHINA 10% INDIA 8%
  • 9. International student mobility: trends since 1975 Chart Box 3.1. Growth in internationalisation of tertiary education (1975-2004) 1975 1980 1985 1990 1995 2000 2004 0.6 M 0.8 M 0.9 M 1.2 M 1.3 M 1.9 M 2.7 M 3 million students are being educated outside their home By 2025, 8 million students countries, a 50% increase will be educated internationally since 2000. Source: OECD, Education at a Glance 2007
  • 10. Central campus Import model
  • 12. Organisation A Organisation B Partnership model
  • 13. Campus A Campus B Campus C Network model
  • 14. Fundamental questions 1. How international do we want to be?  Sense of purpose: Income generation or developing graduates for the global economy  Capacity & Balance  Accommodation  Programme, level  Location  on-campus /off-campus  UK based/overseas based  Mode of delivery  Distance learning  Outreach teaching  Franchised provision
  • 15. Fundamental questions 2. How do we compete?  Cost-based or differentiation If based on differentiation  How to position ourselves as a quality provider  How to ensure our course offerings meet market demands  How to ensure excellent student experience for all  How to target customer groups
  • 16. Internationalisation means more than just recruitment. INTERNATIONAL STUDENT DOMESTIC STUDENT RECRUITMENT MOBILITY STAFF STUDENT RECRUITMENT EXCHANGES STUDENTS STAFF CURRICULUM -COURSES – TEACHING – STAFF LANGUAGES EXCHANGES INTERNATIONALISATION STAFF - DEPARTMENT COLLABORATIVE - INSTITUTIONAL DELIVERY PARTNERSHIPS TNE AND E-DELIVERY DEVELOPMENT / RESEARCH ARTICULATION INTERNATIONAL GOOD COOPERATION CAMPUSES TEACHING COOPERATION
  • 17. The virtuous circle of benefit
  • 18. Changing The Changing Workplace Expectations: Gen X, Y, 60+ Employee Engagement Multiple, Skills Employability Work/Life Overlapping Shortages vs. Job Balance Networks Security Information Changing IR Overload Multiple, Ne w 24/7/365 Legislation Self-Directed Technology, Anytime, Collaborative Knowledge Careers New Energy anywhere Decision Workers Distributed New Making Valued Leadership Retirement Diversity in Options the Lev eraging Two Speed Youth Workforce Inte llectual Workers Dis tance Economy on Property C ollaborati Physical & Global Corporate Data Outsourcing Competition + Social Security China, India Responsibility Sustainability
  • 19. Implications for Education 20th Century 21st Century Number of 1 – 2 Jobs 10 – 15 Jobs Jobs Flexibility Job Mastery of And Requirement One Field Adaptability Subject Integration of 21st Teaching Century Skills into Matter Subject Matter and Learning Mastery Mastery
  • 20. What kind of higher education?  learner centred  problem focussed  team oriented  technologically enabled  process driven
  • 21. Conclusion  universities will learn and act in their own way  no university can find the right answers purely through internal reflection  much easier to say what won’t work rather than be confident about what will!  strategy is important  successful strategies require many kinds of contributions  leaders have to listen ( or risk all sorts of mistakes)

Editor's Notes

  1. USPs Partnerships, agents or open recruitment?
  2. 21 st Century Jobs Require 21 st Century Skills