2. • “While everyone else was
busy trying to keep up
with the iPhone, we were
busy creating amazing
new features that make
the iPhone more
powerful, easier to use,
and more indispensable
than ever. The result is
the iPhone TOUCH. The
biggest thing to happen to
iPhone since iPhone.”
Next generation iPhone
• Our Mission
Statement
We believe we need to own and control the
primary technologies behind the products
that we make and participate only in
markets where we can make a significant
contribution.
We believe in saying no to thousands of
projects so that we can focus on the few that
are meaningful to us. We believe in deep
collaboration and cross pollination in order
to innovate in a way others cannot.
We don't settle for anything other than
excellence in any group in the company, and
we have the self-honesty to admit when
we're wrong and the courage to change.
4. Benefits of iPhone TOUCH
• Greater functionality
• It will be able to lock and unlock the car and the house of the device owner, wirelessly.
• It will act as licence, passport, credit card, health card, ID card, etc. All in one.
• Minimizing traffic congestion and lowering operations costs
• This device will have Electronic toll collection(ETC) that allows for the manual in-lane toll collection process to
be automated in such a way that drivers do not have to stop and pay cash at a toll booth. Toll booth facility
operators can improve customer service and satisfaction by speeding their trip through the toll plaza.
• Strong security
• This device will be able to detect its owner. So that the only person who will have all rights of using it is the
owner of the device, since it’ll will scan the eye(retina) ,hands(fingerprints) plus a voice recognition feature.
• As a result, the device will automatically lock itself if it’s on the stranger’s hands.
• Never be out of energy
• Will have a capability of charging batteries without the use of cables or device-specific AC adaptors.
• All this will happen wirelessly.
• Reduces travelling costs
• There will be no need to go to the bank to withdraw money for buying a grocery , because this device will have
shopping service via mobile payment(Mobile commerce ).Plus eCard for Transportation .
• Anyone will be able to use it
• It will accommodate everyone in terms of a language, because it will have real Time Language translator .
5. Apple iPhone TOUCH market
• The market for mobile data devices is split into at least four big segments:
• (1) - people who won't pay more for anything other than voice (65% of the
population),
• (2) - people who will pay extra for communication features,
• (3) -people who will pay extra for information management features, and
• (4) - people who will pay extra for entertainment features
• Each of those three groups are about 12% of the population). The iPhone looks like
an ideal offering for the entertainment-centric users. The boss says he wants one
percent of the mobile phone market (for now). We think that the iPhone and its
lower cost offspring could eventually get about 12%.
Is that a big number or a small one? Well, it's a hundred million phones, and would
be enough to make Apple a top five phone vendor. So it's a big hairy number
worth millions of Dollars or billions of Rands. (Depends where you are )
6. Apple Initial Market
Apple Inc., formerly Apple Computer, Inc., is a
multinational corporation that creates consumer
electronics, computer software, and commercial servers.
Apple's core product lines are the iPhone, iPod music
player, and Macintosh computers.
Anticipated
Market
for around 20 year
The new generation product of our
company is “iPhone TOUCH”
We will expand original functions to extra
6 area to make people’s life more easy.
Follow the time line left,
Solar power
ETC system
Automobile E-system
Bank (Mobile commerce)
House security
Public transportation
