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Creating the
Future of News
@rossdawson
Finite players play within boundaries
Infinite players play with boundaries
- James Carse
Drivers
Leadership
Vision
News
Value
Distribution
Revenue
Drivers
Source: IDC, EMC
Total global digital information
Information explosion
Source: University of Southern
California Marshall School of
Business
US Households, hours spent on media each week
Insati...
Rising
expectations
Participation
in media
Source: GSMA, Cisco
News is mobile
Vision
Media
economy
Infinite
news
Social value Industry value
Successful
transitions
Value
Creating value
across ecosystems
Faster shifts
in brand and
reputation
News
Flickr credit: Joe deSouza
Everything
everywhere
all the time
Professionals
and
amateurs
Crowds for news
Application Examples
Reporting iReport
Investigation Sunlight Foundation
Data gathering WNYC
Data sifting ...
Live news
curation
Open source
intelligence
Automated
journalism
Efficient content
creation
Algorithms
Professionals
Crowds
Multi-format
news flow
Data and the
power of
visualization
Source: New York Times
Distribution
New interfaces
to information
Trusted aggregation
for the individual
Personalized
news
Distributed
content
Source:
Interbrand,
Marshall van
Alstyne
Platform
business
Essentials of platform strategy
Other platforms
Analyze platforms: trade-
offs, costs, choices
Identify potential paths an...
Revenue
Flickr credit: Eric Caballero
The great experiment
Branded content
Full
transparency
Crowdfunding
journalism
True community
is connection
Leadership
Governance for transformation
Upside Risks Risks of NOT
transforming
Participate in growth of
media economy
Implementing t...
Develop and communicate a distinctive vision
Complement professionals with crowds and automation
Develop individual and or...
Build unique
news companies
Drivers
News
Distribution
Revenue
Leadership
Vision
Value
The journey of creating the future
Create the future of news!
Keynote Slides: Creating the Future of News
Keynote Slides: Creating the Future of News
Keynote Slides: Creating the Future of News
Keynote Slides: Creating the Future of News
Keynote Slides: Creating the Future of News
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Keynote Slides: Creating the Future of News

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Slides for Ross Dawson's opening keynote at INMA World Congress 2015 in New York. Note that the slides are not designed to be viewed without attending the keynote, and there are numerous videos in the presentation not visible in these slides. For more see www.rossdawson.com

Published in: News & Politics
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Keynote Slides: Creating the Future of News

  1. 1. Creating the Future of News @rossdawson
  2. 2. Finite players play within boundaries Infinite players play with boundaries - James Carse
  3. 3. Drivers Leadership Vision News Value Distribution Revenue
  4. 4. Drivers
  5. 5. Source: IDC, EMC Total global digital information Information explosion
  6. 6. Source: University of Southern California Marshall School of Business US Households, hours spent on media each week Insatiable appetite for media
  7. 7. Rising expectations
  8. 8. Participation in media
  9. 9. Source: GSMA, Cisco News is mobile
  10. 10. Vision
  11. 11. Media economy
  12. 12. Infinite news
  13. 13. Social value Industry value
  14. 14. Successful transitions
  15. 15. Value
  16. 16. Creating value across ecosystems
  17. 17. Faster shifts in brand and reputation
  18. 18. News Flickr credit: Joe deSouza
  19. 19. Everything everywhere all the time
  20. 20. Professionals and amateurs
  21. 21. Crowds for news Application Examples Reporting iReport Investigation Sunlight Foundation Data gathering WNYC Data sifting The Guardian Story selection Slashdot, Cheezburger Fact checking Reddit Story compilation Storify Writing Deseret Connect Video Cell Journalist Copyediting Soylent Metadata BBC Metadata Funding Matter
  22. 22. Live news curation
  23. 23. Open source intelligence
  24. 24. Automated journalism
  25. 25. Efficient content creation Algorithms Professionals Crowds
  26. 26. Multi-format news flow
  27. 27. Data and the power of visualization Source: New York Times
  28. 28. Distribution
  29. 29. New interfaces to information
  30. 30. Trusted aggregation for the individual
  31. 31. Personalized news
  32. 32. Distributed content
  33. 33. Source: Interbrand, Marshall van Alstyne Platform business
  34. 34. Essentials of platform strategy Other platforms Analyze platforms: trade- offs, costs, choices Identify potential paths and scenarios Apply game theory Establish commitments and contingencies Profile complementary participant pools Design compelling, accessible offer Create value for participants Enable participants to create value Own platforms
  35. 35. Revenue Flickr credit: Eric Caballero
  36. 36. The great experiment
  37. 37. Branded content
  38. 38. Full transparency
  39. 39. Crowdfunding journalism
  40. 40. True community is connection
  41. 41. Leadership
  42. 42. Governance for transformation Upside Risks Risks of NOT transforming Participate in growth of media economy Implementing the wrong strategy Extinction Create immense social and shareholder value Loss of staff who can’t accept change Irrelevance Build future-relevant brand Lose oldest generation audience Brand destruction
  43. 43. Develop and communicate a distinctive vision Complement professionals with crowds and automation Develop individual and organizational capabilities Experiment with revenue models Establish a responsive platform strategy Be bold! Strategic agenda
  44. 44. Build unique news companies
  45. 45. Drivers News Distribution Revenue Leadership Vision Value
  46. 46. The journey of creating the future
  47. 47. Create the future of news!

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