Key concept research
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This document discusses key concepts related to media and game shows: Audience - The people who watch or listen to a media text. All media is produced with a target audience in mind. Theories of audience include hypodermic needle effect and individual/mass audiences. Institution - Organizations that own media companies and set rules/values, like Sony owning Columbia Pictures. Knowing an institution's values helps with creating game shows based on their properties. Media language - How media conveys meaning through symbolic (images), written (words), and technical (camera work) elements. Semiotics is used to analyze media language and ensure game shows follow conventions of their genre. Representation - How media portrays
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This document discusses representation as a key aspect of media studies. It defines representation as how media presents the real world to audiences through constructed meanings. A popular form of representation is stereotypes, which overgeneralize groups using easily recognized traits. Stereotypes are useful shortcuts for media producers but can also emphasize differences. The accuracy of media representations depends on selection, organization and focus during the mediation process which constructs our perceptions through techniques like camera angles and lighting.
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Educational research need concept and types by purpose
this presentaion is for MA edcuation level and can fruitful for exploring educatioanl research its need concept and types by purpose
Concept of research
The document discusses the concept of research. It defines research as a systematic search for knowledge through investigation. The types of research discussed include descriptive vs analytical, applied vs fundamental, and quantitative vs qualitative. The objectives of research are to gain familiarity with a topic, accurately portray characteristics of a situation, and test hypotheses. Motivations for research include the desire to solve problems, do creative work, help society, and gain respect. The significance of research is that it produces knowledge that can be applied, forms the foundation for policies and programs, and solves existing problems.
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Educational research need concept and types by purpose
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Media - Key Concepts
This document discusses key concepts in media analysis including audience, institution, media language, and representation. It explains audience theory looks at who media is targeted towards. Institution refers to organizations that influence media like Disney. Media language analyzes symbolic, written, and technical elements. Representation considers gender, age, ethnicity, and disability portrayal to appeal to target audiences. These concepts are useful for analyzing game shows by determining the audience, understanding influences from parent companies, decoding symbolic meaning, and ensuring representation matches the intended viewers.
Key conecpts
In the game show Take Me Out, women are often objectified as 20 women must choose whether a man will select them based solely on their physical appearance. While some game shows aim to appeal to audiences through stereotypes, media producers must consider factors like age, gender, income and interests to effectively reach their target demographic. Representation in media can influence audience perceptions.
Key concepts by Charlotte Blow
This document discusses representations of gender in media, specifically focusing on the game show "Take Me Out". It notes that in this show, there is one man who chooses between about 20 women based solely on their physical appearance, as he knows nothing about them personally. Some may criticize this concept as it presents women as objects to be judged on their looks alone. The document then discusses how media representations can transmit values and ideologies through the choices made in portraying people, such as focusing on their gender, and how stereotypes can be constructed to enhance certain personality traits or physical features.
Media powerpoint key concepts
1) The document discusses key concepts related to media including audience, institution, media language, and representation.
2) It provides definitions and theories for each concept, relating them to how they apply to television game shows. For example, it discusses how the audience reacts to game shows differently depending on genre and personal choices.
3) It also examines how each concept is interrelated, such as how the representation of a game show is aimed at attracting a particular target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Some key factors in analyzing audience reaction are engagement, expectations, prior knowledge, identification, and placement strategies used to target specific audiences. Different media measure audiences in various ways like ratings for TV and radio or sales and streams for music. Audience reception theories see audiences as active rather than passive, with theories around opinion leaders, uses and gratifications, and encoding/decoding of messages.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors of audience engagement such as identification, placement and reaction are analyzed to predict how the intended audience will respond to the media text. Marketing campaigns are then used to promote the media text and ensure it reaches the target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Introduction to short films powerpoint
This document provides an overview of short films, including their defining characteristics, history, and differences from feature films. Short films are typically under 40 minutes, have low budgets, and are made independently. They are often screened at film festivals and can help filmmakers gain experience and funding for future projects. The document also examines some key aspects of analyzing films, including genre, representation, audience, narrative, institutions, technologies, and evidence.
Audience
Who watches this crap, anyway?
This document discusses the importance of understanding audiences and how media producers construct audiences. It defines what an audience is, explores how audiences are categorized and classified, and examines different theories for how audiences receive and make sense of media texts, such as the hypodermic needle model, two-step flow theory, uses and gratifications theory, and reception theory.
Powerpoint to help task 3
The document discusses audience research and target audiences. It covers topics like demographics, audience engagement, expectations, identification, placement, and counting audiences. It also discusses effects models like the hypodermic needle model, two-step flow theory, and uses and gratifications theory. The goal of audience research is to understand who the target audience is and how to best appeal to and reach them.
F:\Kate\Media\Understanding Audience And Target Audiences Main
This document discusses understanding audiences and target audiences for media texts. It covers researching audiences through questionnaires, focus groups and comparing to existing media. Key aspects include looking at consumption habits and preferences of the target demographic as well as popular genres. Understanding what the target audience expects in terms of conventions is important. Categorizing audiences through demographics like age, gender, location, and race helps target them. Engaging and creating awareness in the audience through marketing campaigns involving posters, advertisements, interviews and merchandising is also discussed. Theories around how audiences receive and are influenced by media like the hypodermic needle model, two-step flow, uses and gratifications, and reception theory are summarized.
Powerpoint To Help Task 3
The document discusses audience research and targeting audiences for media texts. It explains that producers consider the audience when planning a text to ensure it has viewers. Research methods include questionnaires, focus groups and comparing to other media. Demographics like age, gender, income level are used to categorize and target specific audience groups. Producers also consider how the audience will engage with and react to the text based on their expectations, knowledge and identification with the content.
Powerpoint To Help Task 3
The document discusses audience research and targeting audiences for media texts. It covers defining audiences through demographics like age, gender, income level. It also discusses analyzing how audiences will engage with and react to media texts based on their expectations, prior knowledge, and ability to identify with the text. Different media measure audiences in various ways like ticket/merchandise sales, downloads, viewership and ratings data. The effects of media on audiences has been modeled in different ways from the hypodermic needle model of passive audiences to two-step flow and uses and gratifications theories that see audiences as active agents.
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This document discusses several key aspects of understanding films, including genres, characterizations, settings, narratives, and audience expectations. It notes that genres are determined by codes and conventions that audiences recognize. Characterizations, settings, and narratives can all help establish a film's genre through common tropes and predictable plotlines associated with each genre. Audiences will enter a film with certain expectations based on its genre.
Media key concepts milly
This document defines and discusses several key media concepts. It explains that audience refers to people who watch or listen to public or private events. Media targets specific audiences, like cartoons targeting children. The hypodermic needle theory suggests media has an immediate effect on everyone without critical thought. A media institution is a company that owns various media companies. Institutional theory examines how social structures and norms develop over time. Media language analyzes hidden meanings in visuals and words. Representation refers to how media portrays social groups, which some see as unfair. These concepts are all important for game show producers to understand their audience and use symbols and representations effectively.
Media dictionary version 2
This document defines key terms used in analyzing various media forms including:
- Audience refers to the intended consumers of a media product and how they may be divided.
- Codes are systems that allow cultures to communicate through signs and create meaning.
- Genre refers to specific types of films, television, or radio productions like action, horror, or comedy.
- Mediation is the process by which media select and alter aspects of the world before presenting representations to audiences.
- Representation is the process of producing meaning in media, which can include misrepresentations of social groups.
Audience 2013
The document discusses audiences for media products. It explains that media institutions categorize audiences based on demographics like age, gender, socioeconomic status to target specific groups. Producers develop a profile of their intended target audience, whether it be teenagers, families, etc. The document also discusses how audiences can interpret media texts in different ways depending on their own perspectives and backgrounds. Media producers are aware that the same content can have polysemic meanings for different audience groups. Overall, the document outlines how media institutions analyze audiences and aim their products at specific target demographics.
Audience Research And Target Audiences
The document discusses audience research and targeting audiences for media texts. It describes how producers consider the intended audience when planning a text and conduct research like questionnaires and focus groups to understand consumption habits. They then aim to target a specific demographic by shaping the text to appeal to the habits and characteristics of that group, such as age, gender, income level. The document also discusses models for how audiences engage with and are influenced by media texts.
Attention-getting & Confidence-building
1) Advertisers must first gain attention through physical, emotional, or cognitive techniques to overcome the general lack of interest in ads.
2) Establishing trust and confidence in the advertiser is also important through projecting an image of expertise, sincerity, and goodwill. This can be done through authority or friend figures as presenters.
3) Brand names and trademarks are longstanding confidence-building techniques, as is image advertising that portrays the company as caring and "on the customer's side." However, awareness of these persuasion methods encourages a healthy skepticism toward advertising claims.
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Key concept research
- 1. Key concept research Arnelle Owusu-Antwi
- 2. Audience • The definition in your standard dictionary is the assembled spectators or listeners at a public event such as a play, film, concert, or meeting • The reason why audience is a key concept is because all media texts are produced with a potential audience in mind. • Most of us, if not all of us are connected with the media as members of an audience. Media couldn't possibly live without us (the audience), on the over hand it would quite difficult for us to live without the media. • Types of audience include: Mass audience – group watching commercial TV programmes Niche audience – people with a unique interest Individual audience • Theories of audience include: Hypodermic needle effect – It developed in the 1920s + 30s. And was in close relation with passive audience and it's suggests that a repeated message can influence people and their values for better or worse. There was basically no individual difference. (mainstreamism) • We use audience theories in game shows
- 3. Institution An institution is something that has its own values which are pursued by society. E.g., a workplace is an institution because it has a set of rule controlling the people in it. The institutions in charge for the Media are: • Internet • Print (Newspapers, Magazines etc) • Film • Music • Broadcast (TV, Radio etc) In terms of media an institution is a company that owns other companies. For example, Sony owns Columbia Pictures . This would help in game shows as game shows are largely based on spin-offs of a board game or card game. This means that knowing the norms and values of the original company or institutions will help the game show hugely as they will already know the types of things people expect from the company and other things like who their targeted audience is, or whether there is a running topic.
- 4. Media language Media Language is divided into three categories: • Symbolic – lighting, setting, objects, clothing • Written – slogan, captions, words chosen • Technical – camera angles, cropping In media, we use semiotics to analyse things. This is useful in game shows because there are a huge variety of different game show genres, so we need to understand what puts them in that category ad how o analyse the setting and opening scene to back up our ideas. For example, if it was an academic, educational game show like University challenge, the opening scene wouldn’t be people jumping over obstacles, because that wouldn’t be telling people what the game show is about. They have to follow the codes and conventions of the genre of game show, so we can analyse it correctly and understand what they are trying to put across.
- 5. Representation Representation is fundamental for game shows, because they want to attract to the people they are advertising to. E.g. if they are advertising to couples then the contestants may be a wife and husband, like in Mr & Mrs, but if the show is aimed at mainstream adults, the contestants on the show may just be mainstream adults from the public. This means the people watching can relate to the people in the show, meaning they would be more likely to watch it. Representation is mostly divided into the following parts, gender, age, ethnicity and disability. Girls are usually represented as feminine, fragile, and nice, whereas boys are seen to be tough, in control and energetic.