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Audience Profiling
Lottie Seaton
Our Main Target audience
 We believe our main target audience will be people in their late teens to
early twenties. As we believe they are the group of people we can most
likely relate to. Also we will mainly aim our film for the fans of the thriller
genre as we believe that the film we create could appeal to them as it
uses many genre conventions will be similar to other thriller films.
 As most of our aimed target audience will be students they would most
likely fall into the demographic of E.
Uses and gratifications / Psychographics
 We think our film would have the purpose of entertaining the audience as opposed to giving
them information (surveillance) or personal identity. This is because our piece is a thriller film so
will not give any information on the same way a documentary does or give any information to
the audiences as a purpose.
 The psychographics of our target audience is more aimed at the mainstream and reformer
demographic. As the mainstream psychographic are more conformist and likely to go along with
the crowd. The reformers are likely to be more socially aware and likely to support a new product
or idea.

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Audience profiling

  • 2. Our Main Target audience  We believe our main target audience will be people in their late teens to early twenties. As we believe they are the group of people we can most likely relate to. Also we will mainly aim our film for the fans of the thriller genre as we believe that the film we create could appeal to them as it uses many genre conventions will be similar to other thriller films.  As most of our aimed target audience will be students they would most likely fall into the demographic of E.
  • 3. Uses and gratifications / Psychographics  We think our film would have the purpose of entertaining the audience as opposed to giving them information (surveillance) or personal identity. This is because our piece is a thriller film so will not give any information on the same way a documentary does or give any information to the audiences as a purpose.  The psychographics of our target audience is more aimed at the mainstream and reformer demographic. As the mainstream psychographic are more conformist and likely to go along with the crowd. The reformers are likely to be more socially aware and likely to support a new product or idea.