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Re:signal - Culture Book

The Blueglass Culture Book outlines the company's history, values, and daily operations, promoting a collaborative work environment across its offices in London, Zurich, and Tallinn. Emphasizing a team-oriented culture, Blueglass aims to produce organic growth for its clients through a combination of SEO, content marketing, and digital PR while also prioritizing staff well-being and professional development. The document serves as a comprehensive guide for current and prospective employees to understand their roles and the expectations at Blueglass.

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CULTUREBOOKCulture Book
www.blueglass.co.uk CULTUREBOOK Contents 1. Hello And Welcome 2. The BlueGlass Way 3. Joining The Team 4. Daily Life at BlueGlass 5. Work x Life 6. Learning Never Stops 7. Be Proud Of Your Work 8. Doing The Right Thing 9. Life Isn’t Perfect 10. Final words CULTUREBOOK
www.blueglass.co.uk CULTUREBOOK Welcome to BlueGlass
www.blueglass.co.uk CULTUREBOOK Welcome to BlueGlass. We are a specialist team of digital marketers in offices across London, Zurich and Tallinn. If you’re reading this, we’re assuming you already work here - or you’re about to. Whether you’re on day zero or year six, this Culture Book is designed to be a one-stop-shop for you as a BlueGlass team member to understand what we’re all about and how things work. Maybe you want to know: • What happens when I join? • What is the history/future of BlueGlass? • Where’s good for lunch? • How do I get a bonus or pay rise? We’ve got it covered, so read on! CULTUREBOOK
www.blueglass.co.uk CULTUREBOOK The BlueGlass Way
www.blueglass.co.uk CULTUREBOOK BlueGlass was set up in the UK in 2012 by Kevin Gibbons and Chelsea Blacker. Kevin had an SEO-focused agency in Oxford, but wanted to grow a client base in London, so he split out the London office Chelsea was managing at the time, and voilà - we launch the team for BlueGlass UK! We found that the best SEO results for clients came from combining technical SEO, with creative content marketing and authority digital PR coverage. This is why we started BlueGlass, to provide a specialised team approach to give our clients the right mix of skillsets and talent they needed to achieve world- class results. The BlueGlass Story - Launch
www.blueglass.co.uk CULTUREBOOK Blue glass is created when, under perfect conditions, lightning strikes a beach and the resulting heat cooks the sand into glass. As a result, this glass looks just like a lightening bolt. This kind of amazing transformation is what we seek for our clients in achieving digital marketing results. The real name for “blue glass” is a fulgurite (but this doesn’t roll off the tongue quite like “blue glass” does). The BlueGlass Story - Why BlueGlass?
www.blueglass.co.uk CULTUREBOOK BlueGlass was originally founded in 2010 as an agency in the US, which grew to be an agency of 50+ people with a fantastic base of SEO and content marketing clients. We became the UK office of BlueGlass in November 2012, with the Zurich office opening in February 2013 to further strengthen our European offering. Unfortunately, shortly after this, the US operation was shut down. We learned a number of hard lessons from this, and maintained the BlueGlass brand in order to continue building upon our already strong reputation within the UK and Europe. BlueGlass History
www.blueglass.co.uk CULTUREBOOK We have offices, not just in London, but also in Zurich, Switzerland and Tallinn, Estonia. This allows us to work across European markets, with a team of 20 people in Zurich and 10 in Estonia. We like to arrange joint events together as a team, we’ve ran an annual ski trip since 2015, often meet at events such as BrightonSEO or the European Search Awards. In the meantime, an easy way to start putting a face to a name would be to connect with the team on LinkedIn. BlueGlass Zurich and Tallinn Offices
www.blueglass.co.uk Our objective as an agency is to grow in what we feel is the right way for us. In just four years, we have grown from a fledgling team of four people and initial revenues of £235,000 to 15 people and 2016 turnover of £1.5m (in London), 40 people and £3m+ across the group (London, Zurich and Tallinn). Last year, Kevin gave a company-wide presentation on the vision for moving forward - how we continue to get better, not bigger, by keeping our focus on our core specialisms, being selective in whom we work with, and focusing on measurable business results for our clients. The focus is always on doing great work for happy clients and 90%+ of our new business comes from either our existing client base, or recommendations and referrals. This strategy is paying off, with not just an impressive client base, but also a shelf-full of awards! The BlueGlass Story - Growth CULTUREBOOK
www.blueglass.co.uk CULTUREBOOK Since launching we have won a number of industry awards 2013 Best Use of Search in Third Sector 2014 Best SEO Campaign 2015 Best Use of Search in Third Sector 2015 Best Use of Social Media in a Search Campaign 2016 Best Use of Search in Travel & Best Use of Search in Retail 2016 Content Marketing Agency of the Year 2017 Best Mobile Campaign
www.blueglass.co.uk CULTUREBOOK BlueGlass Vision (Where Are We From & Where Are We Going) Kevin has been interviewed about the growth of BlueGlass as an agency - listen/read more about it here... The Drum Freelance Transformation
www.blueglass.co.uk CULTUREBOOK The BlueGlass Mission Our mission is simple, we aim to produce organic growth for our clients by combining the best in SEO, content marketing and digital PR.
www.blueglass.co.uk CULTUREBOOK How do we achieve this mission? We’re lean, nimble and specialised which means we can: 1. Work with a select group of clients 2. Form aligned relationships to really understand clients’ brands 3. Focus our work efficiently on what’s most important 4. Educate our clients by sharing and challenging ideas 5. Spend time experimenting to improve our creativity 6. Recruit talent with strong experience and a can-do attitude 7. Go the extra mile to get real, business results! How We Do It
www.blueglass.co.uk CULTUREBOOK In 2015, we decided to clearly define our core values as a group exercise across the business. Our values are a vital part of what we do, and how we find new BlueGlassers who are a good fit with our culture and existing team: 1. Be proud of your work 2. We win and lose together 3. Take responsibility for your actions 4. Learning never stops 5. Act with honesty The BlueGlass Values
www.blueglass.co.uk CULTUREBOOK BlueGlass structures its client services into three key categories: • Strategy - understanding where you, where to go and how to get there • Creativity - creating content to stand out from the crowd • Promotion - working hard to secure authority coverage, traffic and conversions BlueGlass has an innovative team structure revolving around “pods” of specialists around these three areas, to ensure clients get the right balance of people and skills to secure results. Meet The Team - And Our Pods! OUR MARKETING SERVICES ARE BROKEN DOWN INTO 3 MAIN CATEGORIES 1. STRATEGY 3. PROMOTION 2. CREATION
www.blueglass.co.uk CULTUREBOOK Meet The Team - Leadership, Strategy, Delivery and Finance David Iwanow Director of Strategy David focuses on developing our strategy for the team and clients. Irma Hunkeler Head of Content Irma joined BlueGlass in 2013 and oversees the delivery of our content marketing work to clients. Howard Jackson Finance Director Howard’s experience helps to provide the financial expertise to maintain our fast growth. Kevin Gibbons Co-founder and CEO Kevin oversees the vision and strategic direction on how we grow as an agency. Chelsea Blacker Co-founder and Managing Director Chelsea manages a range of key clients, and organises the team to maximise client success.
www.blueglass.co.uk CULTUREBOOK Joining The Team
www.blueglass.co.uk CULTUREBOOK An agency is only as good as its people. We recruit, cultivate and retain the best in the industry. We look to recruit the brightest people who fit our culture and share our values, who are proactive and dedicated, who we can trust and rely on. And it goes without saying that they must be passionate about their field, whether that’s SEO, content, digital PR or finance. Who We’re Looking For “An agency is only as good as its people. We recruit, cultivate and retain the best in the industry.”
www.blueglass.co.uk CULTUREBOOK On average, 1 in 50 applicants is offered a role at BlueGlass. Our interview process is not “standard” but we find it leads us to candidates who exhibit the qualities necessary to drive amazing results for our clients. It’s a simple four-step process: • Apply to BlueGlass • Phone interview • Technical Test and in-person interview • BlueGlass Experience Day The BlueGlass Interview Process “BlueGlass is not just a company you work for, it’s a lifestyle! As a team, BlueGlass has achieved an impressive synergy, offering people an opportunity to learn, grow and contribute while having the time of their lives.” Inna Tsukanova, Digital PR
www.blueglass.co.uk CULTUREBOOK If you’re successful in your interviews, we’ll invite you to an Experience Day. This is an opportunity to experience what it’s like to work at BlueGlass for a day, and learn what it’s like to be part of the BlueGlass team. Normally you arrive at 9am, join one of the pods for a scrum, do some example tasks, have lunch with a designated buddy, have a coffee with the MD and leave around 4.30pm. If the day goes well, you’ll be offered the role within a week. BlueGlass Experience Days “As a new joiner, I was welcomed really warmly! Although my skills and energy levels have already been put to the test, I’m learning quickly in this fast-paced environment, and I can feel myself developing a lot here.” Moses Dawodu, Finance
www.blueglass.co.uk CULTUREBOOK So you’ve flown through the interviews, and signed your contracts. What’s next? First day: On your first day you will join a pod, led by one of our talented team leaders. Join your team for a walkabout at lunch, get to know Roger (the office dog) and get set up ready for the off! First week: Your manager will run through your induction plan with you, and Kevin, our CEO, will invite you out for coffee somewhere on Leather Lane. First 3 months: This is your probationary period - in other words, your chance to shine, to embed with the team, and to develop your skills. Your First Days, Weeks and Months
www.blueglass.co.uk CULTUREBOOK Every new BlueGlasser is presented with: • A MacBook Pro (or laptop equivalent), with Thunderbolt screen • BlueGlass hoodie • BlueGlass notepad and pen • Amazon Kindle So that you’re ready to get stuck in! BlueGlass Welcome Pack
www.blueglass.co.uk CULTUREBOOK Daily Life At BlueGlass HQ
www.blueglass.co.uk CULTUREBOOK Our office is located on bustling Leather Lane, home to one of London’s thriving street markets. The nearest stations are Farringdon and Chancery Lane (both about 5 mins away). Access is via a door code, and we have a lift up to the third floor. The office offers a meeting room, reading/meeting corner with sofa and bookcase, a kitchen, and a table to eat at. And someone’s usually made or bought biscuits. The BlueGlass Office
www.blueglass.co.uk CULTUREBOOK We’re a paper-free office, and use Asana, Google Docs and Basecamp to collaborate and share documents with clients. We don’t have music blaring across the office - not everyone shares the same tastes! But if you’re focusing, it’s fine to wear headphones. We try not to interrupt our colleagues with “quick questions” - instead, we pop them on Gchat. We have a call answering service, and for calls filtered through, the nearest person answers the phone, politely and respectfully - even to cold callers! We don’t operate a clear desk policy, but everyone takes responsibility for their surroundings. All desks and chairs are adjustable so you can get really comfy. How We Work
www.blueglass.co.uk CULTUREBOOK With 50 or so street food stalls and restaurants nearby, we encourage everyone to get out and about at lunchtime. Plus there are parks nearby including Spa Fields in case you want to take Roger the Papillon for a walk! Our favourite lunch-time spots include: • Embutique - spanish tortillas are great! • Daddy Donkey - we run a burrito friday lunch and learns, you’ll get to try these soon... • Moz - not that one, these offer yummy falafel wraps :) Lunch Times
www.blueglass.co.uk Meet Roger CULTUREBOOK Roger is the office dog, owned by Kevin and Chelsea. He’s a Papillon and provides stress-relief pet therapy and office security. His objectives for the year include not barking at the postman.
www.blueglass.co.uk CULTUREBOOK The Kitchen CULTUREBOOK The kitchen provides everything you need - fridge, kettle, microwave, toaster, tea and coffee. We all try to keep this area tidy and clean.
www.blueglass.co.uk CULTUREBOOK • Every morning at 9.15am, each pod gets together for a scrum. • Client calls are typically held after 1pm so we have focused time in the morning. • We take an hour for lunch, usually between 12 noon and 2pm. • We generally run client meetings in the afternoon to minimise disruption - so that key daily tasks can be completed in the mornings. A Day in The Life of a BlueGlasser
www.blueglass.co.uk CULTUREBOOK Work x Life: Getting The Balance Right
www.blueglass.co.uk CULTUREBOOK • The standard BlueGlass day is 7.5 hours plus an hour for lunch. • Most people work 9am to 5.30pm, but you can shift this earlier if you prefer (not later as you need to be in and ready for the 9.15 scrum). • Working late on a regular basis is not encouraged, and the office often closes by 6pm. • However, we always ensure we’re on time for scrums and client calls. Office Hours “BlueGlassers plan ahead to be on time no matter what. We’ve actually won pitches because we go the extra mile and have walked or cycled to pitches during strikes, arriving promptly.” Chelsea Blacker
www.blueglass.co.uk CULTUREBOOK • When you join BlueGlass, you receive 25 days paid holiday (not including bank holidays), and we encourage you to take all of it. • To book holiday, provide as much notice as possible and make sure your days are recorded in WhosOff. • Before you go, hand over fully to the rest of your team and put on your Out Of Office. • Sweet treats for the team are always appreciated! Taking Holiday
www.blueglass.co.uk CULTUREBOOK If you’re too ill to come in to the office, please call Chelsea (or your team lead) by 9am that day, and each subsequent day you’re still not feeling well) so it can be communicated to the rest of your team, and any urgent tasks can be redistributed. You can read more on what to do when and after you’re ill on the Drive. Feeling Poorly?
www.blueglass.co.uk CULTUREBOOK The BlueGlass team holds its Christmas party a week or two before the big day - its location and theme tend to be a secret. We also do a Secret Santa. The office closes between Christmas and New Year, so make sure you save some of your holiday to cover this period! Christmas at BlueGlass
www.blueglass.co.uk CULTUREBOOK The BlueGlass team is naturally collaborative - and that means social too. Regular events and trips include the annual BlueGlass sports day and the BrightonSEO conference, plus there are one-offs such as our ping pong bar tournament and conference trip to Pubcon in Las Vegas! Socials and Team Events
www.blueglass.co.uk Annual International Team Retreat Once a year, the London, Tallinn and Zurich BlueGlass offices get together - in the Alps. Much skiing, falling over, partying and eating fondue ensue... CULTUREBOOK
www.blueglass.co.uk CULTUREBOOK Learning Never Stops
www.blueglass.co.uk CULTUREBOOK We take learning and development seriously at BlueGlass. Each Friday, we hold lunch-and-learns, where pods take it in turn to present, sharing recent client successes, learnings, company updates or we invite in external guests to run a knowledge share session (see right with SEMrush team). Our favourite choice of food is to make this a Burrito Friday, with Daddy Donkey opposite our office offering the best burritos in London, hands down! Lunch-And-Learns “We take learning and development seriously at BlueGlass.”
www.blueglass.co.uk CULTUREBOOK 10% of your work week – Friday afternoons – is set aside for you to work on personal development projects each week. Brush up on your HTML coding, research the latest digital trends or write a blog post – it’s up to you. There’s a reading corner in the office with a raft of bestsellers on SEO, content, digital, business and leadership skills and trends. Every new starter gets a Kindle and we have a free book allowance, where we’ll buy you any books of your choice. R&D Time
www.blueglass.co.uk CULTUREBOOK If you find a course that will benefit you and help you provide even better services to our clients, we’ll happily put you on it. We have assigned a £2,000 budget for everyone in our team each year to ensure that you can always keep sharpening your skills! We also periodically invite external subject matter experts to provide training on specialist subjects. We want our people to be up-to-the-minute on latest trends, and network with people in our industry and those of our clients – so we also encourage attendance at relevant conferences and events, in the UK and abroad. Training And Networking - £2,000 Annual Budget Per Person
www.blueglass.co.uk CULTUREBOOK Be Proud Of Your Work
www.blueglass.co.uk CULTUREBOOK At BlueGlass, we believe that performance management is something that happens every day. We do still do formal reviews, though, as important checkpoints to ensure everything is progressing well and you feel you’re developing. Part of ensuring you’re set up for success is being clear on your quarterly rocks (see next slide). Reviewing Performance
www.blueglass.co.uk CULTUREBOOK We have a wall of “Rocks” (technically a wall with paper taped to it) in the BlueGlass office; don’t hesitate to walk on over and read them. In short, these are the company goals for the year and current quarter. Each person also has their own personal Rocks linked to the quarterly ones. Everyone writes up 3 to 5 Rocks which coordinate with the annual quarterly calendar. These should be signed off by your direct line manager and then stuck to the wall with your name. Setting Your Rocks
www.blueglass.co.uk CULTUREBOOK We review salaries across the team every quarter – this doesn’t guarantee a pay rise, but it ensures we’re paying a competitive rate. Pay rises are awarded on both performance and adherence to the company values. They’re always discretionary. We also offer a profit share scheme, distributed on a quarterly basis as a thank you for the team’s hard work. Salary Reviews, Pay Rises And Bonuses “Pay rises are awarded on both performance and adherence to the company values.”
www.blueglass.co.uk CULTUREBOOK More BlueGlass Benefits CULTUREBOOK At BlueGlass, you receive private medical insurance from Vitality health (after your probation period). This offers a number of rewards, including a subsidised gym membership. Plus there’s the occasional BG swag, cakes and other treats – sometimes it’s the little things.
www.blueglass.co.uk CULTUREBOOK Always be learning - we believe the best way to improve your knowledge is to surround yourself with smart people, who have a positive attitude towards continuously improving themselves. We win and lose together! BlueGlass is proud of its roster of awards, and we have won at least one every year since we launched. Members of the BlueGlass team take turns to don evening wear and attend industry award events, which have included: • Content Marketing Agency of the Year (The Drum Network) • Best Use of Search in Travel and Retail (UK Search Awards) • Best SEO Campaign (European Search Awards) Surround Yourself With Talent
www.blueglass.co.uk CULTUREBOOK Acting With Honesty and Respect
www.blueglass.co.uk CULTUREBOOK It’s crucial that everyone at BlueGlass communicates clearly, politely and always in line with the company values – whether it’s on a client call or at a team event. At BlueGlass, we support one another, share learning, offer help or ideas when needed and give our honest opinion in a constructive way. We prefer to use collaborative tools such as Asana rather than create lengthy email trails. We communicate in good time – before something becomes a problem, before a deadline is due. We are positive in our communications. Communicating Clearly
www.blueglass.co.uk CULTUREBOOK Everyone at BlueGlass is equally valued. Everyone behaves with decency and respect. We use the right language; for example, the team is made up of women and men, not girls and boys. Want to know more? Check out our Policy Book. Equality And Respect
www.blueglass.co.uk CULTUREBOOK BlueGlass runs a paper-free office – printing is only for documents that can’t be e-signed. There are also periodic opportunities to volunteer within the digital industry – for example, judging awards. We also have a weekly R&D time, where we can offer pro-bono work to charities - this is something we have done recently, by providing an SEO audit and consultancy to the Make-A-Wish Foundation. Being Responsible
www.blueglass.co.uk CULTUREBOOK Life Isn’t Perfect
www.blueglass.co.uk Making mistakes It’s OK to make mistakes - it’s how we learn. The key thing is to make sure we learn from these experiences, to seek help early, and to be honest about what’s happened. Asking for help If you’re finding your workload unmanageable, or are struggling to meet deadlines, talk to your pod leader or line manager as soon as you can. What To Do When Things Go Wrong CULTUREBOOK “It’s OK to make mistakes - it’s how we learn. The key thing is to make sure we learn from these experiences.”
www.blueglass.co.uk At BlueGlass, we aim to foster a supportive, friendly and relaxed environment. But sometimes, even with the best will in the world, there may be occasional conflict or tension. If you feel this is happening, the first thing to do is to talk to your line manager, or our HR adviser, who will offer independent advice. If you want to understand what the policies are, please consult the Policy Book on Asana. What To Do When Things Go Wrong CULTUREBOOK
www.blueglass.co.uk CULTUREBOOK We don’t want anyone to leave; we hired you because we value you. But if you do feel it’s time to move on, talk to the managers as early as possible, as we might be able to find a way to accommodate your needs. If you still want or need to leave, have an honest and open conversation with us and we’ll do everything to support you. Leaving with strong ties will be great for us both. And please stay in touch! Leaving BlueGlass
www.blueglass.co.uk CULTUREBOOK Last Words
www.blueglass.co.uk CULTUREBOOK “BlueGlass enables you to learn more in two weeks than you could ever imagine. The ability to continuously learn around such a talented team is incredible.”” Antonio Wedral, Content Strategist “There’s so much opportunity to make projects your own here; if you’re prepared to put in the work, you can make it happen. Plus, free lunch every Friday and a ski trip in the winter - honestly, what more do you want?” James Barrass-Banks, Digital PR Specialist “One of my favourite things about BlueGlass culture is the R&D sessions we have on Friday afternoon. It’s a great way to encourage further learning of the industry” Sherin Malick, Content Strategist Last Words...

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Re:signal - Culture Book

  • 1.
  • 2.
    www.blueglass.co.uk CULTUREBOOK Contents 1. Hello AndWelcome 2. The BlueGlass Way 3. Joining The Team 4. Daily Life at BlueGlass 5. Work x Life 6. Learning Never Stops 7. Be Proud Of Your Work 8. Doing The Right Thing 9. Life Isn’t Perfect 10. Final words CULTUREBOOK
  • 3.
  • 4.
    www.blueglass.co.uk CULTUREBOOK Welcome to BlueGlass.We are a specialist team of digital marketers in offices across London, Zurich and Tallinn. If you’re reading this, we’re assuming you already work here - or you’re about to. Whether you’re on day zero or year six, this Culture Book is designed to be a one-stop-shop for you as a BlueGlass team member to understand what we’re all about and how things work. Maybe you want to know: • What happens when I join? • What is the history/future of BlueGlass? • Where’s good for lunch? • How do I get a bonus or pay rise? We’ve got it covered, so read on! CULTUREBOOK
  • 5.
  • 6.
    www.blueglass.co.uk CULTUREBOOK BlueGlass was setup in the UK in 2012 by Kevin Gibbons and Chelsea Blacker. Kevin had an SEO-focused agency in Oxford, but wanted to grow a client base in London, so he split out the London office Chelsea was managing at the time, and voilà - we launch the team for BlueGlass UK! We found that the best SEO results for clients came from combining technical SEO, with creative content marketing and authority digital PR coverage. This is why we started BlueGlass, to provide a specialised team approach to give our clients the right mix of skillsets and talent they needed to achieve world- class results. The BlueGlass Story - Launch
  • 7.
    www.blueglass.co.uk CULTUREBOOK Blue glass iscreated when, under perfect conditions, lightning strikes a beach and the resulting heat cooks the sand into glass. As a result, this glass looks just like a lightening bolt. This kind of amazing transformation is what we seek for our clients in achieving digital marketing results. The real name for “blue glass” is a fulgurite (but this doesn’t roll off the tongue quite like “blue glass” does). The BlueGlass Story - Why BlueGlass?
  • 8.
    www.blueglass.co.uk CULTUREBOOK BlueGlass was originallyfounded in 2010 as an agency in the US, which grew to be an agency of 50+ people with a fantastic base of SEO and content marketing clients. We became the UK office of BlueGlass in November 2012, with the Zurich office opening in February 2013 to further strengthen our European offering. Unfortunately, shortly after this, the US operation was shut down. We learned a number of hard lessons from this, and maintained the BlueGlass brand in order to continue building upon our already strong reputation within the UK and Europe. BlueGlass History
  • 9.
    www.blueglass.co.uk CULTUREBOOK We have offices,not just in London, but also in Zurich, Switzerland and Tallinn, Estonia. This allows us to work across European markets, with a team of 20 people in Zurich and 10 in Estonia. We like to arrange joint events together as a team, we’ve ran an annual ski trip since 2015, often meet at events such as BrightonSEO or the European Search Awards. In the meantime, an easy way to start putting a face to a name would be to connect with the team on LinkedIn. BlueGlass Zurich and Tallinn Offices
  • 10.
    www.blueglass.co.uk Our objective asan agency is to grow in what we feel is the right way for us. In just four years, we have grown from a fledgling team of four people and initial revenues of £235,000 to 15 people and 2016 turnover of £1.5m (in London), 40 people and £3m+ across the group (London, Zurich and Tallinn). Last year, Kevin gave a company-wide presentation on the vision for moving forward - how we continue to get better, not bigger, by keeping our focus on our core specialisms, being selective in whom we work with, and focusing on measurable business results for our clients. The focus is always on doing great work for happy clients and 90%+ of our new business comes from either our existing client base, or recommendations and referrals. This strategy is paying off, with not just an impressive client base, but also a shelf-full of awards! The BlueGlass Story - Growth CULTUREBOOK
  • 11.
    www.blueglass.co.uk CULTUREBOOK Since launching wehave won a number of industry awards 2013 Best Use of Search in Third Sector 2014 Best SEO Campaign 2015 Best Use of Search in Third Sector 2015 Best Use of Social Media in a Search Campaign 2016 Best Use of Search in Travel & Best Use of Search in Retail 2016 Content Marketing Agency of the Year 2017 Best Mobile Campaign
  • 12.
    www.blueglass.co.uk CULTUREBOOK BlueGlass Vision (WhereAre We From & Where Are We Going) Kevin has been interviewed about the growth of BlueGlass as an agency - listen/read more about it here... The Drum Freelance Transformation
  • 13.
    www.blueglass.co.uk CULTUREBOOK The BlueGlass Mission Ourmission is simple, we aim to produce organic growth for our clients by combining the best in SEO, content marketing and digital PR.
  • 14.
    www.blueglass.co.uk CULTUREBOOK How do weachieve this mission? We’re lean, nimble and specialised which means we can: 1. Work with a select group of clients 2. Form aligned relationships to really understand clients’ brands 3. Focus our work efficiently on what’s most important 4. Educate our clients by sharing and challenging ideas 5. Spend time experimenting to improve our creativity 6. Recruit talent with strong experience and a can-do attitude 7. Go the extra mile to get real, business results! How We Do It
  • 15.
    www.blueglass.co.uk CULTUREBOOK In 2015, wedecided to clearly define our core values as a group exercise across the business. Our values are a vital part of what we do, and how we find new BlueGlassers who are a good fit with our culture and existing team: 1. Be proud of your work 2. We win and lose together 3. Take responsibility for your actions 4. Learning never stops 5. Act with honesty The BlueGlass Values
  • 16.
    www.blueglass.co.uk CULTUREBOOK BlueGlass structures itsclient services into three key categories: • Strategy - understanding where you, where to go and how to get there • Creativity - creating content to stand out from the crowd • Promotion - working hard to secure authority coverage, traffic and conversions BlueGlass has an innovative team structure revolving around “pods” of specialists around these three areas, to ensure clients get the right balance of people and skills to secure results. Meet The Team - And Our Pods! OUR MARKETING SERVICES ARE BROKEN DOWN INTO 3 MAIN CATEGORIES 1. STRATEGY 3. PROMOTION 2. CREATION
  • 17.
    www.blueglass.co.uk CULTUREBOOK Meet The Team- Leadership, Strategy, Delivery and Finance David Iwanow Director of Strategy David focuses on developing our strategy for the team and clients. Irma Hunkeler Head of Content Irma joined BlueGlass in 2013 and oversees the delivery of our content marketing work to clients. Howard Jackson Finance Director Howard’s experience helps to provide the financial expertise to maintain our fast growth. Kevin Gibbons Co-founder and CEO Kevin oversees the vision and strategic direction on how we grow as an agency. Chelsea Blacker Co-founder and Managing Director Chelsea manages a range of key clients, and organises the team to maximise client success.
  • 18.
  • 19.
    www.blueglass.co.uk CULTUREBOOK An agency isonly as good as its people. We recruit, cultivate and retain the best in the industry. We look to recruit the brightest people who fit our culture and share our values, who are proactive and dedicated, who we can trust and rely on. And it goes without saying that they must be passionate about their field, whether that’s SEO, content, digital PR or finance. Who We’re Looking For “An agency is only as good as its people. We recruit, cultivate and retain the best in the industry.”
  • 20.
    www.blueglass.co.uk CULTUREBOOK On average, 1in 50 applicants is offered a role at BlueGlass. Our interview process is not “standard” but we find it leads us to candidates who exhibit the qualities necessary to drive amazing results for our clients. It’s a simple four-step process: • Apply to BlueGlass • Phone interview • Technical Test and in-person interview • BlueGlass Experience Day The BlueGlass Interview Process “BlueGlass is not just a company you work for, it’s a lifestyle! As a team, BlueGlass has achieved an impressive synergy, offering people an opportunity to learn, grow and contribute while having the time of their lives.” Inna Tsukanova, Digital PR
  • 21.
    www.blueglass.co.uk CULTUREBOOK If you’re successfulin your interviews, we’ll invite you to an Experience Day. This is an opportunity to experience what it’s like to work at BlueGlass for a day, and learn what it’s like to be part of the BlueGlass team. Normally you arrive at 9am, join one of the pods for a scrum, do some example tasks, have lunch with a designated buddy, have a coffee with the MD and leave around 4.30pm. If the day goes well, you’ll be offered the role within a week. BlueGlass Experience Days “As a new joiner, I was welcomed really warmly! Although my skills and energy levels have already been put to the test, I’m learning quickly in this fast-paced environment, and I can feel myself developing a lot here.” Moses Dawodu, Finance
  • 22.
    www.blueglass.co.uk CULTUREBOOK So you’ve flownthrough the interviews, and signed your contracts. What’s next? First day: On your first day you will join a pod, led by one of our talented team leaders. Join your team for a walkabout at lunch, get to know Roger (the office dog) and get set up ready for the off! First week: Your manager will run through your induction plan with you, and Kevin, our CEO, will invite you out for coffee somewhere on Leather Lane. First 3 months: This is your probationary period - in other words, your chance to shine, to embed with the team, and to develop your skills. Your First Days, Weeks and Months
  • 23.
    www.blueglass.co.uk CULTUREBOOK Every new BlueGlasseris presented with: • A MacBook Pro (or laptop equivalent), with Thunderbolt screen • BlueGlass hoodie • BlueGlass notepad and pen • Amazon Kindle So that you’re ready to get stuck in! BlueGlass Welcome Pack
  • 24.
  • 25.
    www.blueglass.co.uk CULTUREBOOK Our office islocated on bustling Leather Lane, home to one of London’s thriving street markets. The nearest stations are Farringdon and Chancery Lane (both about 5 mins away). Access is via a door code, and we have a lift up to the third floor. The office offers a meeting room, reading/meeting corner with sofa and bookcase, a kitchen, and a table to eat at. And someone’s usually made or bought biscuits. The BlueGlass Office
  • 26.
    www.blueglass.co.uk CULTUREBOOK We’re a paper-freeoffice, and use Asana, Google Docs and Basecamp to collaborate and share documents with clients. We don’t have music blaring across the office - not everyone shares the same tastes! But if you’re focusing, it’s fine to wear headphones. We try not to interrupt our colleagues with “quick questions” - instead, we pop them on Gchat. We have a call answering service, and for calls filtered through, the nearest person answers the phone, politely and respectfully - even to cold callers! We don’t operate a clear desk policy, but everyone takes responsibility for their surroundings. All desks and chairs are adjustable so you can get really comfy. How We Work
  • 27.
    www.blueglass.co.uk CULTUREBOOK With 50 orso street food stalls and restaurants nearby, we encourage everyone to get out and about at lunchtime. Plus there are parks nearby including Spa Fields in case you want to take Roger the Papillon for a walk! Our favourite lunch-time spots include: • Embutique - spanish tortillas are great! • Daddy Donkey - we run a burrito friday lunch and learns, you’ll get to try these soon... • Moz - not that one, these offer yummy falafel wraps :) Lunch Times
  • 28.
    www.blueglass.co.uk Meet Roger CULTUREBOOK Roger isthe office dog, owned by Kevin and Chelsea. He’s a Papillon and provides stress-relief pet therapy and office security. His objectives for the year include not barking at the postman.
  • 29.
    www.blueglass.co.uk CULTUREBOOK The Kitchen CULTUREBOOK The kitchenprovides everything you need - fridge, kettle, microwave, toaster, tea and coffee. We all try to keep this area tidy and clean.
  • 30.
    www.blueglass.co.uk CULTUREBOOK • Every morningat 9.15am, each pod gets together for a scrum. • Client calls are typically held after 1pm so we have focused time in the morning. • We take an hour for lunch, usually between 12 noon and 2pm. • We generally run client meetings in the afternoon to minimise disruption - so that key daily tasks can be completed in the mornings. A Day in The Life of a BlueGlasser
  • 31.
  • 32.
    www.blueglass.co.uk CULTUREBOOK • The standardBlueGlass day is 7.5 hours plus an hour for lunch. • Most people work 9am to 5.30pm, but you can shift this earlier if you prefer (not later as you need to be in and ready for the 9.15 scrum). • Working late on a regular basis is not encouraged, and the office often closes by 6pm. • However, we always ensure we’re on time for scrums and client calls. Office Hours “BlueGlassers plan ahead to be on time no matter what. We’ve actually won pitches because we go the extra mile and have walked or cycled to pitches during strikes, arriving promptly.” Chelsea Blacker
  • 33.
    www.blueglass.co.uk CULTUREBOOK • When youjoin BlueGlass, you receive 25 days paid holiday (not including bank holidays), and we encourage you to take all of it. • To book holiday, provide as much notice as possible and make sure your days are recorded in WhosOff. • Before you go, hand over fully to the rest of your team and put on your Out Of Office. • Sweet treats for the team are always appreciated! Taking Holiday
  • 34.
    www.blueglass.co.uk CULTUREBOOK If you’re tooill to come in to the office, please call Chelsea (or your team lead) by 9am that day, and each subsequent day you’re still not feeling well) so it can be communicated to the rest of your team, and any urgent tasks can be redistributed. You can read more on what to do when and after you’re ill on the Drive. Feeling Poorly?
  • 35.
    www.blueglass.co.uk CULTUREBOOK The BlueGlass teamholds its Christmas party a week or two before the big day - its location and theme tend to be a secret. We also do a Secret Santa. The office closes between Christmas and New Year, so make sure you save some of your holiday to cover this period! Christmas at BlueGlass
  • 36.
    www.blueglass.co.uk CULTUREBOOK The BlueGlass teamis naturally collaborative - and that means social too. Regular events and trips include the annual BlueGlass sports day and the BrightonSEO conference, plus there are one-offs such as our ping pong bar tournament and conference trip to Pubcon in Las Vegas! Socials and Team Events
  • 37.
    www.blueglass.co.uk Annual International TeamRetreat Once a year, the London, Tallinn and Zurich BlueGlass offices get together - in the Alps. Much skiing, falling over, partying and eating fondue ensue... CULTUREBOOK
  • 38.
  • 39.
    www.blueglass.co.uk CULTUREBOOK We take learningand development seriously at BlueGlass. Each Friday, we hold lunch-and-learns, where pods take it in turn to present, sharing recent client successes, learnings, company updates or we invite in external guests to run a knowledge share session (see right with SEMrush team). Our favourite choice of food is to make this a Burrito Friday, with Daddy Donkey opposite our office offering the best burritos in London, hands down! Lunch-And-Learns “We take learning and development seriously at BlueGlass.”
  • 40.
    www.blueglass.co.uk CULTUREBOOK 10% of yourwork week – Friday afternoons – is set aside for you to work on personal development projects each week. Brush up on your HTML coding, research the latest digital trends or write a blog post – it’s up to you. There’s a reading corner in the office with a raft of bestsellers on SEO, content, digital, business and leadership skills and trends. Every new starter gets a Kindle and we have a free book allowance, where we’ll buy you any books of your choice. R&D Time
  • 41.
    www.blueglass.co.uk CULTUREBOOK If you finda course that will benefit you and help you provide even better services to our clients, we’ll happily put you on it. We have assigned a £2,000 budget for everyone in our team each year to ensure that you can always keep sharpening your skills! We also periodically invite external subject matter experts to provide training on specialist subjects. We want our people to be up-to-the-minute on latest trends, and network with people in our industry and those of our clients – so we also encourage attendance at relevant conferences and events, in the UK and abroad. Training And Networking - £2,000 Annual Budget Per Person
  • 42.
  • 43.
    www.blueglass.co.uk CULTUREBOOK At BlueGlass, webelieve that performance management is something that happens every day. We do still do formal reviews, though, as important checkpoints to ensure everything is progressing well and you feel you’re developing. Part of ensuring you’re set up for success is being clear on your quarterly rocks (see next slide). Reviewing Performance
  • 44.
    www.blueglass.co.uk CULTUREBOOK We have awall of “Rocks” (technically a wall with paper taped to it) in the BlueGlass office; don’t hesitate to walk on over and read them. In short, these are the company goals for the year and current quarter. Each person also has their own personal Rocks linked to the quarterly ones. Everyone writes up 3 to 5 Rocks which coordinate with the annual quarterly calendar. These should be signed off by your direct line manager and then stuck to the wall with your name. Setting Your Rocks
  • 45.
    www.blueglass.co.uk CULTUREBOOK We review salariesacross the team every quarter – this doesn’t guarantee a pay rise, but it ensures we’re paying a competitive rate. Pay rises are awarded on both performance and adherence to the company values. They’re always discretionary. We also offer a profit share scheme, distributed on a quarterly basis as a thank you for the team’s hard work. Salary Reviews, Pay Rises And Bonuses “Pay rises are awarded on both performance and adherence to the company values.”
  • 46.
    www.blueglass.co.uk CULTUREBOOK More BlueGlass Benefits CULTUREBOOK AtBlueGlass, you receive private medical insurance from Vitality health (after your probation period). This offers a number of rewards, including a subsidised gym membership. Plus there’s the occasional BG swag, cakes and other treats – sometimes it’s the little things.
  • 47.
    www.blueglass.co.uk CULTUREBOOK Always be learning- we believe the best way to improve your knowledge is to surround yourself with smart people, who have a positive attitude towards continuously improving themselves. We win and lose together! BlueGlass is proud of its roster of awards, and we have won at least one every year since we launched. Members of the BlueGlass team take turns to don evening wear and attend industry award events, which have included: • Content Marketing Agency of the Year (The Drum Network) • Best Use of Search in Travel and Retail (UK Search Awards) • Best SEO Campaign (European Search Awards) Surround Yourself With Talent
  • 48.
  • 49.
    www.blueglass.co.uk CULTUREBOOK It’s crucial thateveryone at BlueGlass communicates clearly, politely and always in line with the company values – whether it’s on a client call or at a team event. At BlueGlass, we support one another, share learning, offer help or ideas when needed and give our honest opinion in a constructive way. We prefer to use collaborative tools such as Asana rather than create lengthy email trails. We communicate in good time – before something becomes a problem, before a deadline is due. We are positive in our communications. Communicating Clearly
  • 50.
    www.blueglass.co.uk CULTUREBOOK Everyone at BlueGlassis equally valued. Everyone behaves with decency and respect. We use the right language; for example, the team is made up of women and men, not girls and boys. Want to know more? Check out our Policy Book. Equality And Respect
  • 51.
    www.blueglass.co.uk CULTUREBOOK BlueGlass runs apaper-free office – printing is only for documents that can’t be e-signed. There are also periodic opportunities to volunteer within the digital industry – for example, judging awards. We also have a weekly R&D time, where we can offer pro-bono work to charities - this is something we have done recently, by providing an SEO audit and consultancy to the Make-A-Wish Foundation. Being Responsible
  • 52.
  • 53.
    www.blueglass.co.uk Making mistakes It’s OKto make mistakes - it’s how we learn. The key thing is to make sure we learn from these experiences, to seek help early, and to be honest about what’s happened. Asking for help If you’re finding your workload unmanageable, or are struggling to meet deadlines, talk to your pod leader or line manager as soon as you can. What To Do When Things Go Wrong CULTUREBOOK “It’s OK to make mistakes - it’s how we learn. The key thing is to make sure we learn from these experiences.”
  • 54.
    www.blueglass.co.uk At BlueGlass, weaim to foster a supportive, friendly and relaxed environment. But sometimes, even with the best will in the world, there may be occasional conflict or tension. If you feel this is happening, the first thing to do is to talk to your line manager, or our HR adviser, who will offer independent advice. If you want to understand what the policies are, please consult the Policy Book on Asana. What To Do When Things Go Wrong CULTUREBOOK
  • 55.
    www.blueglass.co.uk CULTUREBOOK We don’t wantanyone to leave; we hired you because we value you. But if you do feel it’s time to move on, talk to the managers as early as possible, as we might be able to find a way to accommodate your needs. If you still want or need to leave, have an honest and open conversation with us and we’ll do everything to support you. Leaving with strong ties will be great for us both. And please stay in touch! Leaving BlueGlass
  • 56.
  • 57.
    www.blueglass.co.uk CULTUREBOOK “BlueGlass enables youto learn more in two weeks than you could ever imagine. The ability to continuously learn around such a talented team is incredible.”” Antonio Wedral, Content Strategist “There’s so much opportunity to make projects your own here; if you’re prepared to put in the work, you can make it happen. Plus, free lunch every Friday and a ski trip in the winter - honestly, what more do you want?” James Barrass-Banks, Digital PR Specialist “One of my favourite things about BlueGlass culture is the R&D sessions we have on Friday afternoon. It’s a great way to encourage further learning of the industry” Sherin Malick, Content Strategist Last Words...