This document discusses the importance of content marketing and authorship. It recommends maximizing content performance by finding influential writers in your industry, sharing and linking to their content to build relationships, and hiring them to produce different types of content like infographics and videos. It emphasizes that authors are more important to Google than copywriters and brands have an advantage in leveraging their knowledge, data, people and relationships to establish authority. Relationships are built on people, not just websites.
Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to minimise the damage?
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Putting Words to Work: Write Your Own Website Copyinfomediadotcom
A website without words is missing a key element — it’s unlikely to be indexed favorably by Google, and it probably isn’t communicating to customers and clients. Words are an important part of website building, but it’s tempting to focus on images and development and leave text as an afterthought.
YOU’LL LEARN:
How to incorporate keywords into copy
How to utilize existing marketing materials
How to get help when you need it
NYC Techie Youth Web Development Class 2017Irene Bogues
A brief introduction of Web Literacy, Web Development, and WordPress as a subject of discussion in Techie Youth in Brooklyn, New York.
Presented by: Irene Bogues (Information Technology Mentor and Advocate)
Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to minimise the damage?
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Putting Words to Work: Write Your Own Website Copyinfomediadotcom
A website without words is missing a key element — it’s unlikely to be indexed favorably by Google, and it probably isn’t communicating to customers and clients. Words are an important part of website building, but it’s tempting to focus on images and development and leave text as an afterthought.
YOU’LL LEARN:
How to incorporate keywords into copy
How to utilize existing marketing materials
How to get help when you need it
NYC Techie Youth Web Development Class 2017Irene Bogues
A brief introduction of Web Literacy, Web Development, and WordPress as a subject of discussion in Techie Youth in Brooklyn, New York.
Presented by: Irene Bogues (Information Technology Mentor and Advocate)
Social Signals & Search PubCon Hawaii 2012David Wallace
The integration of search and social continues at a rapid pace. This session covers the signals that are being used by different sources for ranking, clout, and trust.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Curation Tools For Your Blog Wordcamp Miami 2013 presentationVizRED
My presentation on Content Curation tools. I include Scoop It, Storify, List.ly. You can see the UStream recording here. http://www.ustream.tv/recorded/31092671 Also on my blog you can see more in depth tutorials.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing
Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.
Social Signals & Search PubCon Hawaii 2012David Wallace
The integration of search and social continues at a rapid pace. This session covers the signals that are being used by different sources for ranking, clout, and trust.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
Creating brand stories that connect, excite, and move audiences through the sales funnel is not easy! Effective storytelling attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. In this deck learn how to create and promote epic brand stories. Learn about brand archetypes, the science behind storytelling, personas, and how successful companies and brands work to make the customer the center of the story.
Curation Tools For Your Blog Wordcamp Miami 2013 presentationVizRED
My presentation on Content Curation tools. I include Scoop It, Storify, List.ly. You can see the UStream recording here. http://www.ustream.tv/recorded/31092671 Also on my blog you can see more in depth tutorials.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing
Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
30 Ways to Make Your Content Marketing REALLY WorkKevin Gibbons
Kevin Gibbons shares 30 content marketing tips to make your campaigns really work. Looking at the mix of SEO, content strategy, creativity and promotion.
Some of the most innovative B2B technology brands are using search marketing in advanced ways to deliver more engaging experiences.
In our analysis, the best examples were:
Immersive, with the same content easily accessible via different screen types.
Personalized, attracting the users attention.
Relevant, written by authoritative thought leaders that users want to hear from.
Integrated, delivering great content in the best format and at the right time.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
You want to start blogging but you don't know what makes a good blog. You will learn everything you need to create the perfect blog : design, content, SEO, social media.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Today, everyone is pushing content. Some feel that it is important to produce content everyday to be on the top of the SERP. While others feel they need something new everyday for social media or email campaign. To some extent, it is true that if you are not producing enough content, your competitors will. Hence, it is important that we have to produce content at a very fast pace.
But, at the same time, it is important that your content stands apart. Else you would soon become a part of the content deluge. If your content is not liked, it certainly won't spread. Lesser page views means low ranking for the targeted keywords or phrases. This brings us to the second conclusion: the content should be high quality.
Similar to Google AuthorRank - 10 Ways to Maximise Your Content Performance (20)
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Why you need a strategy first approach to SEOKevin Gibbons
If you don't know where you're going, don't complain about where you end up. It's the same in life, business and SEO - you need a bigger picture vision, and a clear game plan on how you're going to make it happen.
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
How to Swing the Needle on Your Content MarketingKevin Gibbons
What really makes the difference to content marketing? This presentation shares how you can maximise coverage and ultimately business results from your efforts...
Optimise for everything, not just search enginesKevin Gibbons
Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
How to Swing the Needle on Your Content MarketingKevin Gibbons
What really makes the difference to content marketing? This presentation shares how you can maximise coverage and ultimately business results from your efforts.
Can you imagine a future with no websites? Kevin's presentation looks at how search has evolved over the last 15 years, and predicts what we may have in store over the next 15...
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Everything You Need to Know About Local SearchKevin Gibbons
It's always a challenge for small businesses to challenge vs the big brands in Google. Kevin shares his top tips to make an impact in local search by highlighting examples of how to win online.
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. Because Google says it is!
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
4. Correlation of content vs traffic says it is
Tripadvisor has more content = more traffic
= better conversion because that traffic is long tail
Source: Linkdex.com @kevgibbo
5. Content integrates your online strategy
http://www.copyblogger.com/content-marketing/ @kevgibbo
6. It offers lots of marketing opportunities
http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-
industries
13. Google are determined to make it work
http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the-
success-of-the-googles-social-strategy-2011-4
15. What types of content production?
Reasons for using Google authorship…
@kevgibbo
16. What types of content production?
1) Find the best writers in your industry
http://www.linkdex.com/about/features/influential-author-data/
17. What types of content production?
2) Get on their radar/share their content
https://twitter.com/i/#!/search/realtime/great%20post%20%40dannysullivan
18. What types of content production?
3) Give them a reason to link to you
http://searchengineland.com/searchcap
19. What types of content production?
4) Meet them!
http://whoretweets.me/
20. What types of content production?
5) Hire them!
http://jobs.problogger.net/
21. What types of content production?
6) If they’re good – take them off the market!
http://journalisted.com/
22. What types of content production?
7) Leverage their contacts & social network
http://support.google.com/plus/bin/answer.py?hl=en&answer=1713320
23. What types of content production?
8) Build an audience by leveraging bigger sites
http://mashable.com/
24. What types of content production?
9) Remember content isn’t just text
http://pinterest.com/mashable/infographics/
25. What types of content production?
10) Don’t forget to mark it all up!
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
27. Authors are different to copywriters –
and far more important to Google
http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-
on-google
28. Brands have a big advantage
Huge opportunity to leverage:
• Knowledge
• Data
• People
• Relationships
• Authority
@kevgibbo