The document discusses 10 tips for increasing website traffic through search engine optimization (SEO). It outlines approaches that used to work but no longer do and new recommended approaches. The key tips include focusing on keywords likely to convert users rather than just high search volume, prioritizing user experience over SEO, writing compelling content for humans not search engines, avoiding excessive keyword density, using diverse content types beyond just text, optimizing title and description tags for readers not keywords, focusing on high quality guest blogging over fake links, submitting to manually reviewed local directories, using blog comments for relationships not rankings, and engaging on social media like Google+, Twitter and Facebook rather than bookmarking sites.

1. How to Increase
Website Traffic.
10 SEO Tips
FPFabioPeters.com
Web Design & Marketing

2. 1. What Used to
Work:
Specific keywords were
targeted based on high
search volume.

3. 1. New Approach:
Focus on keywords likely
to convert. Focus on data
from PPC (Pay-Per-Click)
conversions.

4. 2. What Used to
Work:
Design was separate from
SEO. User Experience
(UX) came after site had
been optimised for search
engines.

5. 2. New Approach:
User Experience is #1
priority. Avoid poor site
engagement, increase time
on site, reduce bounce
rates. Make sure you
optimize title tags!

6. 3. What Used to
Work:
Content was written for
search engines high
volume search phrases.

7. 3. New Approach:
Write compelling content
for your audience. Write
naturally sounding content
targeted to humans, not
search engines.

8. 4. What Used to
Work:
Keyword density. Writing
a lot of text content full of
keywords.

9. 4. New Approach:
Keyword density not
overly important. Avoid
being repetitive with
keywords as it could be
flagged as spam.

10. 5. What used to
work:
Text content focus.
On-site content used to
be viewed as text
content.

11. 5. New Approach:
Content is diverse.
Content is multifaceted.
Use videos, infographics,
podcasts, presentations,
Slideshare.

12. 6. What Used to
Work:
Stuff title tags with
keywords. Title tag and
meta description tags were
stuffed with keywords even
if it didn’t read well.

13. 6. New Approach:
Create compelling title
and description tags that
will sell your website to
your audience.

14. 7. What Used to
Work:
Links from fake blogs,
paid blog links, websites
made for AdSense got
great rankings.

15. 7. New Approach:
High quality guest blogging.
Quality guest blogging with
social signals from a
dedicated and active
audience are considered
legitimate links.

16. 8. What Used to
Work:
Site was submitted to
free automated
directories with no
review process.

17. 8. New Approach:
Manual quality checked
submissions. Manual
submissions to quality local
directories. These directories
are paid and reviewed by
humans.

18. 9. What Used to
Work:
Blog commenting.
Rankings were improved
by commenting and
posting your URL.

19. 9. New Approach:
Blog comments have little to
no influence on ranking.
They are used mostly for
gaining social relationships
and direct traffic.

20. 10. What Used to
Work:
Social bookmarking sites.
Articles were submitted to
StumbleUpon, Digg, Reddit,
Del.icio.us.

21. 10. New Approach:
Focus on getting involved in
social media conversations
on Google+, Twitter,
Facebook, Linkedin and
Pinterest.

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Web Design & Marketing