Analysis of Kerrang as a magazine.

1. Kerrang! will ensure that we are constantly appealing to our
spectrum of readers. From the younger teenage readers who are
more open to different genres of rock music – from emo to thrash
etc, to the readers who respect Kerrang! as an authority when it
comes to our scene’s heritage bands. Each issue will include a
balance of bands and scenes to guarantee that we’re providing for
our readers’ need for variety and their passionate appetite for their
favourite bands as well as their desire to be introduced to new
music within our world. We will focus on the BIGGEST things that
are going on in our world each week, as well as guaranteeing that
we are giving our main base of younger readers everything they
need to get into, on top of this the interest in older, harder bands,
cementing our role as an educator
Nichola Browne – Editor

2. Readership
Jim, 22, lives and breathes rock music: it informs his choice of
friends, his hobbies, leisure time, attitudes, fashion sense and
lifestyle. Above all he is fanatical about THEIR music. He engages
with music 24/7, from the minute he wakes up ‘til the minute he
falls asleep: when he is not listening to music or watching music
TV, he is talking to his friends about music, attending gigs or
playing instruments and dreaming about rock stardom. He is
plugged in, sharp, has a strong moral code and rejoices in his
individuality. He is a fashion trend setter in his peer group but he
is heavily influenced by musical icons and scenes. Like the bands
he supports he is extremely loyal to the brands he trusts. The way
he looks and the clothes he wears is integral to communicating
‘his identity’ to the world.
Circulation – 44,013
Readership – 421,000
Mean Age – 22
Soul Readership – 87%

3. Mast head: Big mast head placed behind the main
image to show they don’t feel the need to have it on
show and they are so popular they will be recognised
regardless. It has a cracked effect to show that the
music they write about is bold and could be loud
enough or rebellious enough to break things like
glass.
Top banner: This is a bar to show free
posters inside the magazine. Shows that
the reader may want something from
the magazine other than just the
articles. Posters in most articles, to
show that the reader would want to
have big images in their home. At the
top of the cover so that it is one of the
first things you notice, attracts attention
from possible readers in stores.
Main image: Medium shot of main artist(s) from
the feature article. Attracts attention of
customers Has room for full bands and show
some of their clothing. Gives an idea of who the
main article is so that customers will know if they
would be interested in the main theme for the
week’s article.
Coverline: This is the articles down the
side of the page to highlight a few big
ideas from the magazine. It is down the
left of the page so that as the magazines
are stacked in the shop, it is the side that
is shown so it will be seen and attract
readers. Colour Scheme: The magazine uses a lot of
red, yellow, black, and white as their main
colours of the cover. This is helpful as it is a
small colour palette and helps to keep it
simple and to not look too overcrowded.
Fonts: The magazine uses approximately
4 fonts, this helps to give it structure
and not be too overbearing or confusing
to the reader.
‘Plus’ Section: This magazine has a section
towards the bottom of the covers to show a few
extra little bits of the magazine that are
contained but are not the main focus of the
week.

4. Coverline: This is the articles down the
side of the page to highlight a few big
ideas from the magazine. It is down the
left of the page so that as the magazines
are stacked in the shop, it is the side that
is shown so it will be seen and attract
readers.

5. Top banner: This is a bar to show free
posters inside the magazine. Shows that
the reader may want something from
the magazine other than just the
articles. Posters in most articles, to
show that the reader would want to
have big images in their home. At the
top of the cover so that it is one of the
first things you notice, attracts attention
from possible readers in stores.

6. Main image: Medium shot of main artist(s) from
the feature article. Attracts attention of
customers Has room for full bands and show
some of their clothing. Gives an idea of who the
main article is so that customers will know if they
would be interested in the main theme for the
week’s article.

7. Colour Scheme: The magazine uses a lot of
red, yellow, black, and white as their main
colours of the cover. This is helpful as it is a
small colour palette and helps to keep it
simple and to not look too overcrowded.

8. ‘Plus’ Section: This magazine has a section
towards the bottom of the covers to show a few
extra little bits of the magazine that are
contained but are not the main focus of the
week.

9. Fonts: The magazine uses approximately
4 fonts, this helps to give it structure
and not be too overbearing or confusing
to the reader.

10. Contents page title: This contents title is bold
with drawings of things such as skulls, Ouija
board and a megaphone. These are in a sketch
or ‘doodle’ design that shows that the readers
are interested in non conventional designs and
things that are seen as more taboo, such as the
Ouija board.
Main Picture: The main picture here
shows some of the bands that are
written about in the edition of the
magazine that they have. Here it is
the symbols of ‘Avenged Sevenfold’
and Metallica’. It also has the page
references of where they are
included in the magazine so that it is
easier to find for the reader. Editors note: The editor writes a little
message to the readers, shown on the
contents. It tells the reader a few main
articles and interviews that they may be
most interested in.
List of contents: The contents are placed
in a list down the side of the page. They
are divided by the theme of the articles.
So that the reader can quickly navigate
the different type of article that they
wish to read.
Poster advertising: They have little
previews of the posters found later
in the magazine so that it keeps the
readers interest and lets them
know that there is still more in the
magazine than just the articles. It
advertises their “free gifts” so that
the readers see it as better value.
Colour Scheme: The magazine is
using 3 main colours on this page –
white, black, and yellow. This allows
the reader to not feel overwhelmed
by it being too bright, and the most
important things are attracting the
readers eye by them being near the
yellow.
Fonts: There are 3 main fonts used
here to separate the different things
they are writing, this helps to structure
the page and help the reader know
which part they are reading.

11. Main Picture: The main picture here
shows some of the bands that are
written about in the edition of the
magazine that they have. Here it is
the symbols of ‘Avenged Sevenfold’
and Metallica’. It also has the page
references of where they are
included in the magazine so that it is
easier to find for the reader.

12. Contents page title: This contents title is bold
with drawings of things such as skulls, Ouija
board and a megaphone. These are in a sketch
or ‘doodle’ design that shows that the readers
are interested in non conventional designs and
things that are seen as more taboo, such as the
Ouija board.

13. Colour Scheme: The magazine is
using 3 main colours on this page –
white, black, and yellow. This allows
the reader to not feel overwhelmed
by it being too bright, and the most
important things are attracting the
readers eye by them being near the
yellow.

14. Fonts: There are 3 main fonts used
here to separate the different things
they are writing, this helps to structure
the page and help the reader know
which part they are reading.

15. Editors note: The editor writes a little
message to the readers, shown on the
contents. It tells the reader a few main
articles and interviews that they may be
most interested in.

16. List of contents: The contents are placed
in a list down the side of the page. They
are divided by the theme of the articles.
So that the reader can quickly navigate
the different type of article that they
wish to read.

17. Poster advertising: They have little
previews of the posters found later
in the magazine so that it keeps the
readers interest and lets them
know that there is still more in the
magazine than just the articles. It
advertises their “free gifts” so that
the readers see it as better value.

18. Title: This is written in
bold with doodles
around it as similar to
the contents page, this
shows that the readers
would be rebellious and
feel like they can doodle
over things. And it is the
same theme as the
context page to keep the
consistency throughout.
Headline: The headline is in
bold and capitals so that it
sticks out to the reader and
they can know it is the title
for the article. It is in very
bright colours on the dark
background so that it is
noticeable and readable.
Main Picture: The
picture is quite dark
and shows the full
band so that the
reader knows exactly
who the article is
about and almost get
an idea about the kind
of music they play from
the brightness.
Quotation: They have
selected a line of the
article to highlight by
putting it to the side to
show how they feel its
important.
Article: The whole article is
put in this bottom right
corner of the double page
spread. They do this to
allow the reader to see the
full photo before also
reading their interview. It is
written in white to be able
to be read over the dark
image.
Mini Photo: This is a small
photo to show something
the article is talking about.
This is a photo of the
album cover they are
advertising, so that readers
know what to look for
when they go out to buy it.
Colour Scheme: There are 3 main colours on these pages. Black, white,
and yellow. This helps the reader differentiate between the background
and writing, with some of the more important things placed in the yellow.
Fonts: There are approximately 3 fonts on these pages and they are used to help
the reader differentiate the sections.

19. Title: This is written in
bold with doodles
around it as similar to
the contents page, this
shows that the readers
would be rebellious and
feel like they can doodle
over things. And it is the
same theme as the
context page to keep the
consistency throughout.

20. Main Picture: The
picture is quite dark
and shows the full
band so that the
reader knows exactly
who the article is
about and almost get
an idea about the kind
of music they play from
the brightness.

21. Quotation: They have
selected a line of the
article to highlight by
putting it to the side to
show how they feel its
important.

22. Colour Scheme: There are 3 main colours on these pages. Black, white,
and yellow. This helps the reader differentiate between the background
and writing, with some of the more important things placed in the yellow.

23. Fonts: There are approximately 3 fonts on these pages and they are used to help
the reader differentiate the sections.

24. Headline: The headline is in
bold and capitals so that it
sticks out to the reader and
they can know it is the title
for the article. It is in very
bright colours on the dark
background so that it is
noticeable and readable.

25. Mini Photo: This is a small
photo to show something
the article is talking about.
This is a photo of the
album cover they are
advertising, so that readers
know what to look for
when they go out to buy it.

26. Article: The whole article is
put in this bottom right
corner of the double page
spread. They do this to
allow the reader to see the
full photo before also
reading their interview. It is
written in white to be able
to be read over the dark
image.