The document analyzes the layout, design elements, and style of an alternative music magazine's contents page. It notes that the page is cluttered with many images and quotes to grab attention. There is no single main image - the entire page is filled with photos from articles to convey the magazine's action-packed nature. Key elements that establish the magazine's brand include a centered bold header, black/white/red color scheme, and liberal use of photos over text. The informal tone and friendly addressing of readers aims to make them feel comfortable and engaged with the content.

1. Layout:
The layout of this
magazine’s
contents page is
quite unorganised
compared to
others on the
market. The page
is crammed with
images, and
quotes from the
article to draw to
reader in, and
helps to connote
that this magazine
is wild. This
technique is good
for grabbing the
reader’s attention,
while clearly
showing what is
on offer for the
audience.
Central image:
There’s not just
one main image
used for this
contents page.
The whole page is
filled with multiple
images taken from
the articles and
interviews, which
connotes that it is
a action-packed
magazine. The
amount of images,
and the way they
are laid out
connotes the type
of music the
magazine is all
about- alternative.

2. The Header:
The header for this contents page is
in the centre of the top of the page.
The font is bold, black and of serif
style. This connotes that the artists
take their music more seriously in
this magazine. Unlike other
magazines on the market, this one
avoids simply stating that it is a
contents page, and instead opts for a
more original ‘Inside This Week.’
This magazine also follows the
header with the issue date.
Adverts:
In the bottom right hand corner
of the page, there is an advert for
a subscription for the magazine.
The writing is white on a rather
bold red/brown background,
which makes the readers
subconsciously go towards it.
They use informal mode of
address here, drawing the reader
into a sense of closeness with the
magazine, lulling them into giving
them the money.

3. Colour pallet:
The contents
page of this
magazine
consists of three
basic colours;
black, white and
red. These are
not including the
colours of the
photos. By
keeping the
colour pallet so
basic, it
connotes that
the magazine
and the music it
centres around
is simple, and
not overplayed.
Brand identity:
The text is always
kept at the same
font and colourblack serif.
In the bottomright hand corner
of each photo is a
white box with a
bold, black page
number.
One main thing
that distinguishes
this magazine
from the rest is
the fact that the
majority of the
page is taken up
with photos, with
just a tiny area
dedicated to
small font stating
other aspects of
the magazine.

4. Coverlines:
On the contents page of this magazine, the
coverlines are made up of quotes from the articles
inside the magazine. It’s always a quote that leaves
the reader curious as to the context of what’s said,
which is a great way to make them read on.
Straplines:
Underneath the quotes/coverlines, there is always a
short summary sentence to inform the reader what the
article on a whole consists of. By doing so, they can
either draw in any readers hesitant to read the article, or
continue to ensure the dedicated readership’s interest.
The straplines are always written in bold san-serif, which
stands out against the otherwise consistent serif style,
and also rarely uses punctuation.
Mode of address:
The mode of address for this
magazine is quite informal.
They show a relaxed, friendly
approach towards the readers,
which helps to make the reader
feel comfortable and as if they
belong.
The mode of address is very
important when it comes to
magazines, because, for
example, the target audience of
this magazine is young
Individualists and Explorers , so
they prefer a more lax
approach.