KFC 
KENTUCKY FRIED CHICKEN 
FARAHA LUGMAN (MA-42) 
9/24/2014 (13 :52 pm) 1
Contents 
• Founder 
• Introduction 
• Vision 
• Mission 
• Logo 
• Slogan 
• Uniforms 
• Competitors 
• Subsidiary 
• Products 
• Parent 
• Conclusion 
• References 
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Founder 
• Colonel Harland Sanders 
• September 9 , 1890 
• Fireman, farmhand, rail road worker, 
Lawyer, an insurance sales man, 
Gas station operator. 
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Introduction 
• In 1930 founded as “sanders court & cafe” 
• 1952 first franchise was opened in salt lake 
city, Utah 
• Head quarter in Louisville, Kentucky 
• They have more than 18000 outlets 
worldwide 
• 8 millions of customers everyday 
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Products 
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Vision 
• To be the leading integrated food service 
group In ASIAN region delivering consistent 
quality products and excellent customer 
focused. 
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Mission 
• To maximize profitability , improve 
shareholder value and deliver sustainable 
growth year after year. 
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Logo 
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Slogan 
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Uniforms 
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Outlets 
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competitors 
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Subsidiary 
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Parent of KFC 
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Conclusion 
• KFC is a very strong of fast food restaurants 
with more than 18000 restaurants all over the 
world. Being in maturity stage KFC has high 
opportunities of producing new products and 
deals. 
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References 
• www.authorstream.com/Presentation/vivek.b 
ansal25-1234191-kfc-123 / 
• www.slideee.com/slide/kfc-presentation-slide 
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kentucky fried chicken ,Marketing presentation