KFC is the world's largest chicken restaurant chain with over 10,000 locations in 80 countries. It first opened in Kentucky in 1930 and now has over 19,000 locations globally. In Pakistan, KFC has a presence in 18 major cities with over 68 outlets offering halal and hygienic fried chicken and other products like burgers and fries. KFC uses a POLCA management approach focused on planning, organizing, leading, controlling, and assuring quality.
KFC is having a very good atmosphere for its employee to work and the corporate culture is also good to
deal with but there is little problem with the management issues that should be solved. The food quality
and services offered by KFC are excellent. KFC always keeps introducing new variety of chicken and
edible products that helps in continuous improvement and growth in the profit margins. Today’s
generation is very health conscious and prone to hypertension was thinking what if KFC offers or add
fresh produced products such as fruits and vegetables in their menu it can increase their sales as even
vegetarian people can enter KFC and can enjoy the delightful ambient. In terms of 4 P’s KFC is doing
exceptionally excellent.
KFC is having a very good atmosphere for its employee to work and the corporate culture is also good to
deal with but there is little problem with the management issues that should be solved. The food quality
and services offered by KFC are excellent. KFC always keeps introducing new variety of chicken and
edible products that helps in continuous improvement and growth in the profit margins. Today’s
generation is very health conscious and prone to hypertension was thinking what if KFC offers or add
fresh produced products such as fruits and vegetables in their menu it can increase their sales as even
vegetarian people can enter KFC and can enjoy the delightful ambient. In terms of 4 P’s KFC is doing
exceptionally excellent.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
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At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
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Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
2. INTRODUCTION
KFC is the world largest and most well known chicken
restaurant chains with more the 10 thousand locations
worldwide in 80 Countries.
Full Form: “Kentucky Fried Chicken”
Founder: “Colonel Harland Sanders”
Founded: March 20, 1930; 87 Year ago, North Corbin,
Kentucky.
Headquarter: 1441 Gardiner Louisville, Kentucky, US.
No. of Location: 19,1952 in 147 Countries (2022).
Income: US $1,184.5 million.
Employees: More then 820,000 employees. 57% of KFC
employees are women, while 43% are men.
Key People: David C. Novak (Yum! Brands Chairman and
CEO) Roger Eaton (Yum! Brands President).
3. KFAC PAKISTAN
KFC has a Presence in eighteen major cities of
Pakistan.
Karachi, Lahore, Islamabad, Rawalpindi, Gujrawala,
Sukkur, Muree etc.) with more than 68 outlets
Natioanl wide.
It first outlets was in Gulshan-e-Iqbal, Karachi in
January 1997.
4. PRODUCT IN PAKISTAN
Kfc Pakistan 100% Halal and Hygienic Products to its
Customers. It offers a Variety of finger-licking products, some
of which are as follow:
Crispy Fried Chicken
Zinger
Twister
Hotshoots
Chicken Burger
Hot wings
Rice and Spice
Fish Finger
Nuggets
Corn on the Cob
French Fries
5. PRODUCT & SERVICE
Product:
Their all Products all different from every products.
The Packaging and other Product features are different from
other.
They Change there Products by introducing new products but
their main product the Kentucky Fried Chicken is the same.
Service:
KFC offered free home delivery service at specific branches in
specific cities.
The take 30min for delivery and the minimum delivery order
order should Rs 200 rupees.
They also provide services to celebrate to birthdays of kids at
there home or in KFC restaurants.
Now recently KFC also provide services of mobile unit of KFC.
6. ORGANIZATION STRUCTURE
The Current Structure of the organization is two Departments in
the Pepsi Company.
David Nowak is the president Kentucky Fried Chicken.
John Hill is the Financial officer leader and colin moore is the
director of marketing.
Peter Waller is the head of franchising, and Olden Lee is human
resources leader.
Kentucky Fried Chicken is Part of pepsiCo Separation, Which is
PepsiCo and PepsiCo Restaurant international global diet. These
departments are PepsiCo based in Dallas, (2010)
7. MANAGEMENT FUNCTION
KFC Management functions KFC management is following the
“POLCA”
P = Planning
O = Organizing
L = Leading
C = Controlling
A = Assurance
PLANNING:
• KFC has Strategic planning to increase its market worth value
of the market and its market share. They work on a well defined
Strategic planning for this.
• KFC has Operational Planning to launching of a new product
to change or innovate its product line for the customers.
8. ORGANIZING:
Second Pillar
• Concerns with Organizational structure, segmentation and
targeting of customer.
• Organization structure differs on opperational level and
cooperative level. The differnce is due to working activities.
LEADING:
Third Pillar
• Related with staff behavior towards employees, feedback by
the employees to managers and other top level officers and
customers issues.
• HR manager are responsible for the all related issues of
employees and customers.
CONTROLLING:
Fourth Pillar
• Related with Controlling the task and its evalution that how a
manager control all inventory management, all employees
avtivities, assign tasks to employees and evalute them with
9. avtivities, assign tasks to employees and evalute them with
desired goals and objectives.
ASSURANCE:
KFC is the largest fast-food chain in Malaysia and Brunei,
serving world famous Original Recipe fried chicken which
contains secret blend of 11 herbs and spices. Apart from serving
finger-licking good food, we continuously aim for high quality
and are committed to ensure food safety by stringent control to
maintain our standards.
10. MARKETING TARGETING
“Competing Products in the minds of target consumer”
Kids
Teens
Family
Budget Consumer
Target market depends upon size and growth rate of
population, company resources and structural attractiveness
of market segment. KFC target Asia and the East side
because they observe that they people are like the chicken
products, so they enter in the market due to the demand of
their chicken products & its special spices.
11. MISSION & VISION
Mission Statements:
To sell Food in a Fast, Friendly environment that appeals to
pride conscious health minded consumer improve share
holder value and deliver sustainable growth year after year.
Vision Statements:
Our passion as a restaurant company is to put a yum on
peoples faces arround the world, satisfying customer every
time they eat our food and doing it better than and others.
Restaurant company the unique eating experience at each of
our restaurant make our customer smile and inspire their
loyalty for life.
12. CONCLUSION
KFC is the very strong for fast food restaurant
with more than 25000 restaurant all over the world.
They being in maturity stage KFC has high
oppurtunities of producing new products and deals.
Finally, we can understand from the case thar
every business organization should understand the
importance of ethics by culture regulatory and
ecological issues in different countries.
13. RECOMMANDATION
KFC should focus on the competitor products.
KFC need to re-vamp its vegatarian menu and
add more option to it.
The Fried Chicken categories already has more
option and varieties compared to the vegetarian
section.
KFC should focus on the market surveys for the
knowledge for customers.
Need to train their staff better in handling of the
cook food.