The document discusses strategies for generating revenue online, including building and buying revenue-generating websites. It provides tips for determining topics to write about that will attract readers and make money through advertising. Some key points discussed are using Google Adwords and Alerts to find popular search topics, curating and editorializing others' content, and building authority in specific topic areas over time to increase search engine rankings and traffic. The overall goal discussed is to build multiple streams of online revenue through websites and online businesses.

2. 1. Build “Revenue Generating Websites”

3. 2. Buy “Revenue Generating Websites”

4. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites

5. 1992 - 1998
1998 “NEVER AGAIN”
10 year search,
KNEW Rev. Gen. sites are my answer
No clue how to build ‘em, but I KNEW!!

6. Anchors (Soc.Proof) Mort. Calc. – P.o.Fish – Pat Flynn
“Our own Path”
Goal: 1000 Rev.Gen.
Websites by 2015
“Whatever It Takes”
1st Discovery
“No Clarity”
Lots of Proof

7. Our Model: (*didn’t work) 40k – 4MM
10k deposit + Cover Site Building Costs, then…
50-50 Rev. Share on Ad Revenues – 15% - 24%
Do “Whatever it Takes” to get to 1000 sites…

8. Here’s what we found in our Journey…
Fear of Loss, Greater than Desire for Gain
Fear of “Loosing Time” – Explain…
The U.S. economic model
no longer supports
The “Pile Method” -
people are running out of TIME!

9. 23 years later, an “Over-Night” Success
Our Company Today:
486 Revenue Generating Websites
Viewed 120,000,000+ each yr.
Growth Rate 28,000 views each day
50-50 split on Millions in Revenue / yr.

10. So, what, EXACTLY, did we do to get here,
and, CAN YOU DO IT ?

11. The Question of the Weekend is…
What else can I do, nights and weekends,
that won’t increase overhead or expenses,
but will add another “Revenue Stream”
to our household (business).

12. I know what you can do…

13. Here’s something AWESOME:
I’m helping them buy 15% - 24% revenue streams…
I wonder if I could
“Make Money Online”
…that I’m buying from 18 to 26 year olds.
in “real estate”?

14. What I taught in L.A.
What do 18 year olds do to earn 1k to 20k / mo?

15. 18 year-olds Rule Book:
1. No Stinking Way I’m I buying into the
“Pile Theory
2. ”The Vehicle
Creates the Revenue,
not the Driver of the Vehicle”

17. Job
Service Provider
Doctor
Small Business (10<)
*any Hr.=$
Rental Property
Investments
Rev. Gen. Websites
R.E.I.T.’s
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?

18. Next few slides…
Help determine what business to start
What new product to invent
What your clients want from you
And
What you should write into your website

19. Let’s get cooking…How Great Would It Be?

20. Ad Revenue

21. How did we know to create that “Post” or article?
Google told us what to write

25. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

26. What Should I write on?
What is everyone looking for?

27. Where’s the Money?

32. AllRecipes.com $1.07 Google $2.50
AllRecipes.com $.36 Google $.80

33. Review:
What Should I write on?
What is everyone looking for?

34. Why should everyone care about this simple little tool.
Entropy
1968 Uh Oh!
Your product, company, industry, body, etc., WILL die!
Corning had to wait a month for engineers to figure out next product
Why wait until you are dying to start another revenue stream?
Keyword planner, show you next product, idea or revenue stream
in 30 seconds…
What should we write on ?
What should we sell ?
What do our clients want ? Ie. Bike Helmets

35. Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !

36. Greatest Money Making Tool….EVER !!!!

37. Let’s take it up a notch…

38. Real World Use: Put your Key-Word silo into Google Alerts
All Repeat

39. Google Alerts

40. Mission Mode is holding a free workshop, note the title…

41. Editorialized Content Note:

42. We played “Siskel and Ebert” to that piece of content…
…We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”

43. Worthy of Repeating…
80% of web content is borrowed, curated or leveraged !

44. Greatest Money Making Tool….EVER !!!!

45. Real World Use: Put your Key-Word silo into Google Alerts
All Repeat

46. Google Alerts

47. Mission Mode is holding a free workshop, note the title…

48. Editorialized Content Note:

49. We played “Siskel and Ebert” to that piece of content…
…We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”

50. What would be the next step?

51. What Should I write on?
What is everyone looking for?

52. What have we done so far…
1. Use “Google Adwords Tool” to determine
what might be your:
Next piece of content
Next product to launch
Next industry to go into
2. Use Google Alerts to “Editorialize” others content
80% of content is borrowed, curated or leveraged

53. Switch Gears:
Case Study

54. WebMD 1998 - 2005
Dominated all “Spine” related Phrases
2001 – 2005
Silo – 2005 to today

55. So far shown:
How to Create content people want
How to Create “Authoritative” content people will trust
(editorialized content)
Now, Let’s get Google’s attention:

56. How Google “Ranks” or “Stacks”
Credibility Popularity Author Equity

57. 1. Credibility…

58. 1. Credibility…
Started a site, posting weekly, good
But, you are still “unknown”
What might happen if…

59. Immediate raise in your rankings…
A “7” may go to a “4”, a “2” may go to a “1”

61. 2. Popularity
Shoot – Post – Promote

62. Faculty - CEOSpace 3. Author Equity

63. WebMD effect
1. Authors and Signals Lifts
Main Site.
2. Main Site lifts all
Faculty’s sites.
”Rising Tide”
3. Faculty – More traffic
More Growth - More Leads
Lift from Social Signals (+1’s)

64. If Time - Nuggets
You are going to screw it up…
…until it is done!
Don’t get good…
…Get done!
Talent is Never Enough…
…Outwork everyone else!
My annual ritual wheel
M.J. final game
Disassociate… Go to War