1. The document discusses building and buying revenue generating websites as well as teaching others how to do the same. It provides examples of using Google tools like Adwords and Alerts to determine topics to write about and leverage existing content. 2. Key strategies discussed include starting with credibility by regularly posting content, then driving popularity through promotion. Long-term, author equity can be built through influential authors and social signals that increase traffic across all owned sites and properties. 3. Case studies like WebMD are presented to show how dominating keyword phrases over years through dedicated silo content builds high-ranking, authoritative, and trustworthy sites that drive revenue.

2. http://www.slideshare.net/todaysgrowth/ken
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3. 1. Build “Revenue Generating Websites”

4. 2. Buy “Revenue Generating Websites”

5. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites

6. 1992 - 1998
2009 - 10 year search
KNEW Rev. Gen. sites are my answer
“NEVER AGAIN”1998

7. “Our own Path”
Goal: 1000 Rev.Gen.
Websites by 2015
“Whatever It Takes”
1st Discovery
“No Clarity”
Lots of Proof
Mort. Calc. – P.o.Fish – Pat FlynnAnchors (Soc.Proof)

8. 2. 50-50 Rev. Share on Ad Revenues – 15% - 24%
1. 10k deposit + Cover Site Building Costs, then…
Our Model: (*didn’t work) 40k – 4MM (copy IACI)
3. Give 5% of our half for a referral…
4. Do “Whatever it Takes” to get to 1000 sites…

9. Here’s what we found in our Journey…
Fear of Loss, Greater than Desire for Gain
The U.S. economic model
no longer supports
The “Pile Method” -
people are running out of TIME!
Fear of “Loosing Time” – Explain…

10. Our Company Today:
23 years later, an “Over-Night” Success
486 Revenue Generating Websites
Viewed 120,000,000+ each yr.
Growth Rate 28,000 views each day
50-50 split on Millions in Revenue / yr.

11. What, EXACTLY, did we do to get here,
and, CAN YOU DO IT ?

12. What else can I do, nights and weekends,
that won’t increase overhead or expenses,
but will add another “Revenue Stream”
to our household (business).
The Question of the Weekend is…

13. I know what you can do…

14. Here’s something AWESOME:
I’m helping them buy 15% - 24% revenue streams…
…that I’m buying from 18 to 26 year olds.
I wonder if I could
“Make Money Online”
in “real estate”?

15. What I taught in L.A.
What do 18 year olds do to earn 1k to 20k / mo?

16. 2. ”The Vehicle
Creates the Revenue,
not the Driver of the Vehicle”
18 year-olds Rule Book:
1. No Stinking Way I’m I buying into the
“Pile Theory

18. Job
Service Provider
Doctor
Small Business (10<)
*any Hr.=$
Rental Property
Investments
Rev. Gen. Websites
R.E.I.T.’s
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?

19. Next few slides…
Help determine what business to start
What new product to invent
What your clients want from you
And
What you should write into your website
TO MAKE MONEY!!!

20. Let’s get cooking…How Great Would It Be?

21. Ad Revenue

22. How did we know to create that “Post” or article?
Google told us what to write

26. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

27. What Should I write on?
What is everyone looking for?

28. Where’s the Money?

33. Google $2.50AllRecipes.com $1.07
Google $.80AllRecipes.com $.36

34. Review:
What Should I write on?
What is everyone looking for?

35. 1968 Uh Oh!
Corning had to wait a month for engineers to figure out next product
Why wait until you are dying to start another revenue stream?
Keyword planner, show you next product, idea or revenue stream
in 30 seconds…
What should we write on ?
What should we sell ?
What do our clients want ? Ie. Bike Helmets
Your product, company, industry, body, etc., WILL die!
Why should everyone care about this simple little tool.
Entropy

36. Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !

37. Greatest Money Making Tool….EVER !!!!

38. Google Alerts…

39. Real World Use: Put your Key-Word silo into Google Alerts

40. Google Alerts

41. Mission Mode is holding a free workshop, note the title…

42. Editorialized Content Note:

43. We played “Siskel and Ebert” to that piece of content…
…We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”

44. Worthy of Repeating…
80% of web content is borrowed, curated or leveraged !

45. Greatest Money Making Tool….EVER !!!!

46. Real World Use: Put your Key-Word silo into Google Alerts

47. Google Alerts

48. Mission Mode is holding a free workshop, note the title…

49. Editorialized Content Note:

50. We played “Siskel and Ebert” to that piece of content…
…We simply gave our opinion of that piece of content !!
Best Part – Google told us what to “Editorialize”

51. What would be the next step?

52. What Should I write on?
What is everyone looking for?

53. What have we done so far…
1. Use “Google Adwords Tool” to determine
what might be your:
Next piece of content
Next product to launch
Next industry to go into
2. Use Google Alerts to “Editorialize” others content
80% of content is borrowed, curated or leveraged

54. Switch Gears:
Case Study

55. WebMD 1998 - 2005
Dominated all “Spine” related Phrases
2001 – 2005
Silo – 2005 to today

56. So far shown:
How to Create content people want
How to Create “Authoritative” content people will trust
(editorialized content)
Now, Let’s get Google’s attention:

57. Credibility Popularity Author Equity
How Google “Ranks” or “Stacks”

58. 1. Credibility…

59. 1. Credibility…
Started a site, posting weekly, good
But, you are still “unknown”
What might happen if…

61. 2. Popularity
Shoot – Post – Promote

62. Faculty - CEOSpace
3. Author Equity

63. WebMD effect
1. Authors and Signals Lifts
Main Site.
2. Main Site lifts all
Faculty’s sites.
”Rising Tide”
3. Faculty – More traffic
More Growth - More Leads
Lift from Social Signals (+1’s)

64. If Time - Nuggets
Talent is Never Enough…
…Outwork everyone else!
You are going to screw it up…
…until it is done!
Don’t get good…
…Get done!
My annual ritual wheel
M.J. final game
Disassociate… Go to War

65. Get off the stage, you are now boring them.