This document discusses building and marketing revenue generating websites. It provides tips on developing a strong online model and presence through social proof like testimonials and media exposure. It emphasizes that credibility and trust must be solidified online before effective marketing can be done. Various online marketing strategies are listed, and it is noted that the model is the most difficult part to get right but also the most important, as a working model can allow relaxing in the numbers. Developing an expert editorial presence on a website through frequent original content is presented as a powerful revenue generating tool.