This document discusses best practices for geo-targeting online advertising campaigns. It explains how search networks determine a user's location based on their profile data, IP address, domain, and query terms. It also outlines different geo-targeting options like standard locations, excluded locations, radius targets, and polygon targets. The document provides recommendations for local campaign best practices, such as expanding the size of geo-targets, using a combination of geo-modified and geo-targeted campaigns, creating separate campaigns for each location, and distributing spend based on performance. Finally, it introduces the Clickable Pro platform for managing search advertising campaigns across multiple networks.