How do you promote and market your business online? From Facebook, Twitter, LinkedIn, YouTube, Instagram there are lots of ways! I help people navigate the maze.

1. 2014
Online Trends

2. Who is your customer?
Where do they hang out?
What are they looking for?
Content
Video
Images

3. Here are some
Here are some trends
major
major trends that you
can’t ignore.
you can’t ignore.

5. Let’s do it one at a time

6. But first. . .
1- What’s your
Pie in the sky goal?

7. 2- What are your objectives?
3- What is your strategy?
4- What tactics will you use?

8. “
There are no magic wands,
no hidden tricks,
and no secret handshakes
that can bring you
immediate success,
but with time, energy,
and determination
you can get there.
Darren Rowse
Founder- ProBlogger
”

9. Tactics

10. Choosing Social Platforms

12. Lots of people.
Share news that they care about.
189 million of Facebook’s users are"mobile only”
Is your content mobile friendly?

13. The fastest growing demographic
on Twitter is the
55–64 year age bracket.
This demographic has grown 79% since 2012.
The 45–54 year age bracket is the fastest
growing demographic on both Facebook and Google+.
For Facebook, this group has jumped 46%.
For Google+, 56%.

14. What the Plus?!?
•Google likes you better with Google Plus
•Google+ feeds the Google giant
•Improves your SEO
•Organic search results

15. •Female audience
•Great visual content
•Link to blog posts
•Motivational graphics
•Link to Videos
•Playlists

16. •Started as iPhone App, Oct 6, 2010
•Stylized mobile photo and video sharing
•Acquired by Facebook for $1 billion Apr 2012
•Share on Facebook, Twitter, Tumblr, Flikr
•Comment, follow, like, tag

18. Do you have Video Content
YouTube reaches more
U.S. adults aged 18–34
than any cable network.
Use your Phone
Use your Images and Your Voice

19. New users daily.
Not participating as much on the lighter social sites.
Who is your target market?

20. Where to start?
- Choose 1 place to start- make your content fin
e
- Put it in your time budget
- Set goals for each piece
- Create the schedule
- Think of some topics or themes- focus on the reader
- Call to action as appropriate
- Purchase cycle
- Connect with others- is your content shareable?

21. Did you pick one?
Facebook: Use if: reach a massive audience with a diverse array of content
types.
Twitter: Use if: You have frequent updates or content with a “timeliness”
factor.
Google+: Use if: You have a physical location and want to appear in local
search results.
YouTube: Use if: Your business could benefit from product demos,
testimonials, or putting a human face to your brand.
LinkedIn: Use if: You are in a B2B space, or you want to speak to a more
professionally-oriented audience.
Pinterest: Use if: You want to target a female audience and have great visual
content.
Instagram: Use if: You can create interesting visual content on a regular basis.

22. Thank you!
Let’s continue the conversation. Call or email me.
Andrea Hamilton
www.YourOnlineVisibility.com
Twitter.com/YourOnlineVis
425-647-6707