As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
Why is it important to provide quality social customer
care?
What are the current social customer care trends
that are happening globally and in the US?
How is this going to help benefit your business?
Why is it important to provide quality social customer
care?
What are the current social customer care trends
that are happening globally and in the US?
How is this going to help benefit your business?
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
Too many people want to use Facebook for their business, but aren't sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically.
An impactful social media marketing guide that will help you build an impressive brand on various social media channels. The guide helps to start your social media journey.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Digital Marketing in Canada 2013: Infographic ACaroline Wilson
A summary of the 2013 Digital Marketing in Canada Report.
Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies. See the full report in our presentations folder on Slideshare.
English presentation about Social Media Marketing
The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, Facebook, and Instagram have become critical components of a successful marketing campaign. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of social media marketing on customer loyalty and engagement. This media allows consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information.
Using social media allows your customers to connect and interact with your business on a more personal level. Attracting customers. Research. Networking. Recruitment. Search-engine discoverability.
For more detail visit: http://www.ndimdelhi.org/
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Bran...SOCXO
Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com
Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees.
In this webinar, you will learn:
1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
Social media is an effective channel for law firms during client discovery and procurement.
Download the full guidebook: http://bit.ly/1nniOHC
A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities.
To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch.
We organized this guide we share ways you can drive decision makers to take action and engage your firm.
The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management.
Social Strategy1
We help law firms grow with our proprietary social listening technology, content marketing and managed services.
Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.
Too many people want to use Facebook for their business, but aren't sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically.
An impactful social media marketing guide that will help you build an impressive brand on various social media channels. The guide helps to start your social media journey.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Digital Marketing in Canada 2013: Infographic ACaroline Wilson
A summary of the 2013 Digital Marketing in Canada Report.
Vireo Research conducted a survey in partnership with Digital Giants, among 340 Canadian professionals, from both B2B and B2C companies. See the full report in our presentations folder on Slideshare.
English presentation about Social Media Marketing
The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, Facebook, and Instagram have become critical components of a successful marketing campaign. Examine interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality. In addition, study the implications of social media marketing on customer loyalty and engagement. This media allows consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers as groups share, sell, and swap goods and information.
Using social media allows your customers to connect and interact with your business on a more personal level. Attracting customers. Research. Networking. Recruitment. Search-engine discoverability.
For more detail visit: http://www.ndimdelhi.org/
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
Comprehensive new research into social media usage, views and habits of Canadian consumers and public relations practitioners.
More than 1,500 Canadian social media users were surveyed.
Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Bran...SOCXO
Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com
Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees.
In this webinar, you will learn:
1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
A few months ago, I was Director of Marketing at a SaaS startup. Social wasn't a big part of my overall go to market strategy. Since joining Hootsuite, I dug into the latest trends and these are the three that really stuck out for me as things I didn't understand, but wish I had.
Let me know if you have questions or thoughts about anything here. I've kept it short and tight and hopefully scannable so you get value in just a few minutes. The sort of value that's a seed planted that gets you thinking about the right things.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Envato is an ecosystem of sites that help people be creative. Nurturing, empowering and supporting a thriving community has been critical to its success – you could say Envato is in the business of community.
CEO Collis Ta’eed shares the community journey at Envato and lessons learned along the way, including the community’s relationship to company purpose, the ecosystem model it has generated, the value to the staff and customers, and the systems and processes necessary to impactfully adopt it as a central pillar of business.
Gina will take you through the full journey of establishing Next Step – an online community the Department of Human Services established in partnership with the CSIRO. This unique research project aimed to provide community members with informational and emotional support to help them transition between government payments and return to work. A unique aspect of the community was measuring whether social trust grew throughout the life of the community. Gina’s team developed content for the community, moderated discussion forums, and hosted live Q&A events with experts. She shares the lessons learned and practical tips for developing your own online community.
2012: Craig Thomler (Delib) - Community management: A profession or a task?swarm conference
Online communities have been around for 30 years, however the recognition there may be a paid role for Community Managers has been quite recent. Even today there’s great diversity in the background and expertise of people given the task of managing online communities and many organisations see it as a task rather than a role.
2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Scienc...swarm conference
If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities?
These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community.
This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.
2013: Michelle Williams (Ideaction) - Offline Community Building & Participat...swarm conference
As all community managers know, online engagement is more than Facebook and Twitter. As the methods of online participation continue to mature, we’re seeing a return to offline community, from Meetup to Etsy, providing far deeper engagement.
What are the opportunities and how can community managers best leverage?
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
An online community can provide so much more to an organization than just customer support. Connie will provide five steps for creating a business model for your role that will lead to sustainability of the community manager role and career growth.
2013: Nick Riggs (Life Education Aus) - Community Custodians: Australian Comm...swarm conference
Drawing on the work done preparing young people to become responsible digital citizens, alongside experiences gained managing communities of young people this talk will consider what Australian digital communities will look like in year 2020. Communities will be devised, contributed to and managed by people who are digital natives and whose experiences with the world have always (and only) been informed by living in a digitally connected world.
How will notions of privacy, gaming, online behaviour, user experience and user expectation be different for a generation who have learned how to navigate around an iPhone by the age of three? More excitingly, how will these experiences inform the ways that the next generation of community managers create online digital experiences in the year 2020?
This talk will:
* pose all these questions and more
* answer very few of them
* argue that we are just looking after of our children’s digital communities until they take over
* talk about our responsibilities for tending these digital communities until then.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. What We Do
Social Instinct is a division of Appen Butler Hill, a language technology
consulting firm that accelerates technology to global markets.
ABH Global Offices
Global Coverage
40,000 linguists/annotators/moderators
covering 150+ languages in 90 countries
6. Sales
30% of businesses see an increased spend
when they engage customers online
65% 47% 77%
of business
marketers said they
acquired customers
via LinkedIn
of business
marketers actively
using LinkedIn
of consumer
marketers said they
acquired a customer
via Facebook
Source: www.jeffbullas.com & www.bain.com
8. Community Support
78%
of consumers believe social media will
become the dominant method for them to
communicate with companies.
58% 23% 59%
of customers have
tweeted about a bad
experience with a
company and have never
received a response
of companies have a
social strategy for
customer service.
of customers will switch
brands to get better
service
Source: www.dailyinfographic.com & www.parature.com
10. Hiring
92% of US companies have used social media for
recruiting.
7 out of 10 96% 66%
employers have
successfully hired a
candidate using
social media
of jobseekers said
reputation was an
important factor in
choosing an
employer
of recruiters use
Facebook to find
talent
Source: www.socialtimes.com & http://sloanreview.mit.edu/
11. How can we better engage with our
customers on Social Media?
12. Social Media Check Up
Is your current strategy addressing
your business needs?
Are you reaching the right
audience?
Are you continuing to grow your
audience?
Do you have a content strategy?
What success metrics are you
tracking?
✔
✔
✔
✔
✔
24. Keith Crowell
VP, Social Media
keith@socialinstinct.com
+1 (415) 290-3453
Skype: keycrow1
Twitter: @keycrow
Prithivi Pradeep
VP, Asia-Pacific, Social Instinct Division
ppradeep@appenbutlerhill.com
+61 2 9468 6370
Editor's Notes
Hi I’m Keith Crowell. I’m vice president of social media at Social Instinct. I work out of our San Francisco office, and I’m grateful to be here today with you. On behalf of all the speakers and our generous event sponsors and SWARM/the ECA, I’d like to thank you for taking valuable time out of your day to join us. First, a little bit of information about our company. Social Instinct is a division of Appen Butler Hill – we call it Appen.Appen is an international company based in AU and the US, with offices in Europe and The Philippines. We provide a range of linguistic services to companies around the world. Our division, Social Instinct, is based in the San Francisco Bay Area. We are primarily a software developer focused on platforms for helping communities moderate, manage and engage their members. We also occasionally offer social media consulting to help our clients get the most out of the social media strategy when using our tools. Today I’m here to talk to you about Social Media, why you should be monitoring it, if you’re not already, and recommend some strategies for you use to help get the most out of Social Media to push forward your business strategies. ----- Meeting Notes (9/16/13 14:01) -----Social Media Trends in the USAFrom the US perspective.
What is the Curator, what are we trying to do? Today what we do is:1. We offer a content moderation platform that allows for either FULL automation***our platform is out there looking for TOS Violations, and if we are finding those (and we have full automation on) we are doing something with those- either deleting, or providing other actions. Or platform allows for full human moderation - which is which push all that content being generated (social media page) up in front of the (moderator) and allow them to make decision on them. An Example: Is this a great piece of content that should be promoted or is this a bad piece of content that should be escalated or removed from our service- **We are currently plugged into FB via their API, given that they are the current top social media channel-- however we can easily plug into other channels. The platform features include:customized automated and manual moderation _______________________________Language Support –2. *We also built a platform to allow for multi lingual support- today we are supporting E/S***we are able to leverage our parent company resources and can very quickly ramp up add’l languages- allowing global scale - pretty much on demand. Sentiment Analysis 3. Sentiment Analysis- Allows you to identify what the sentiment of that user is- are they happy are they upset….The work we are doing around this tool is fine tuning it for topic identification **Example: WHEN NOT AS OBVIOUS- Someone using Hate Speech but not use any derogatory terms- With Sentiment Analysis engine you can actually identify the topic and get it in from of the moderator or make automated decisions on it. ***The flip side of that are things like brand mention, sales opportunities, customer service issues. ***Lots of things we are able to do with the sentiment analysis engine _________________________________Reporting3. As we are collecting all this data that is coming in from FB today we are very quickly able to roll up some pretty interesting reports on what we are seeing on those channels. ________________________________ 4. Around the Corner-Pushing it to the top Image ModerationSimilar to how we moderate text, we apply the same logic to imageswill be plugging in Image Moderation- while social media tends to be text heavy, there are plenty of images posted out there that could use moderation--________________________________Positive Content Promotion /User Scoring***We are starting to look at users as a whole ***we will be focusing more on “curation” which is looking for + content, + people and promoting that-****Identifying your influencers or your detractors and then pushing those forward so that you may either turn them around, or use them as brand advocates.
How many of you have a social media presence? Of you, who monitors their channels more than once a week?Tell ‘em what you’re going to tell ‘em.As exporters and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse.Technology and social media allow us to immediately know and connect with our audience.But what happens when our audience's behavior hurts our brand's reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
There’s a lot of noise online. New social networks and platforms are emerging by the day and as participation exponentially increases, it’s only getting louder. Plenty of companies are competing for ourcustomers’ attention. Our customers are bombarded with messages and information all day, in every context, on multiple devices, from multiple sources. Conversations are happening about your brand online, good and bad, possibly in many different languages. (ONLY FOR ECA) AS AN EXPORTER, it’s important for you to know where your customers are online, and what they are saying. Many times a comment on a social platform should be placed into a customer relationship queue, or on the flip side, maybe a positive comment reveals a brand evangelist online whom you can reward with a discount or coupon. Regardless, we need to be aware of all the conversations going on on our social media channels, and be able to respond to them quickly and appropriately.
As we can see - sales, community support and hiring are all business areas that have an exposure and presence on social media. But how do we know how to track what is going on, and how to respond? http://www.recruitingblogs.com/profiles/blogs/40-amazing-social-media-statistics-every-recruiter-should-knowhttp://socialtimes.com/social-media-recruitment-infographic_b104335http://sloanreview.mit.edu/article/how-much-does-a-companys-reputation-matter-in-recruiting/----- Meeting Notes (9/16/13 14:01) -----add 96% to center.
And what can we learn from engaging with our customers?
One way to start is with a social media checkup. It’s good to ensure that your social media strategy and voice aligns with your corporate voice. Does your current social media strategy align with your goals? If you need help with this, there are many social media consultants (myself included) who can help you put the pieces together.
One approach I like to take is to evaluate where others in your industry have found success. Through an in-depth competitive analysis, you can identify what social media channels you should be on. Again, a consultant can help you get set up if you need help. http://www.flickr.com/photos/28478778@N05/5728485497/sizes/l/in/photostream/
In social media, content is king. What to post, where, and when? Establishing a content calendar and initial copy is key to running a successful social media campaign. Strong content took 1st place for organic search importance. http://www.flickr.com/photos/moriza
Content Development and CurationWhat to post, where, and when? Establishing a content calendar and initial copy is key to running a successful social media campaign. We will use our expertise to help guide you in this process.
Metrics Identification and AnalyticsHow is your social media program performing? What are your customers saying, sharing, liking? Is your goal to gather leads, or simply to reinforce your brand awareness? You can gather business intelligence by tracking the effectiveness of the campaign.
GrowthHow healthy is the Community’s Growth (MoM)? (DAU, Forum Traffic)AdoptionHow well are we adopting people into your platforms? (Fans, Followers, Forum Regs, etc)EngagementHow involved is your community in what you do? (Comments, open rates, returning users)ResponsivenessHow responsive are you to your community? (Mod tracking, replies, etc)Relevancy“What about this interests me?” (Likes, Retweets, thumbs up/down, etc)SatisfactionThrough surveys to understand program / brand sentiment
Talk more about community management and moderators. Do you really want to have your community managers moderating? Community Management RequirementsAn effective component to any successful social media campaign is assigning ownership of tasks. A “community manager” is the term we use in social media to describe the person charged with managing all of the activity on the channels: Facebook, LinkedIn, Google+, Twitter, etc. It is critical that the community manager has accountability. Nothing devalues all the hard work you’ve done to establish your brand than having stale or unfinished social media channels. Like a old or incomplete website. Or a social media channel that has its most recent post from last year. So whether you place the responsibility internally, or if you assign it to a contracted community manager – ensure that the roles are clear so nothing slips between the cracks. http://www.flickr.com/photos/mckaysavage
http://www.flickr.com/photos/jonwickNurturing and managing your community can make it a success. Finding and highlighting great content and removing inappropriate content is essential to a healthy community. Through a technology needs assesment, you can determine which product or combination of products is right for you. Our product is technology based, but there are some great firms out there who have teams of moderators who go through content themselves. Quipp is an excellent Sydney-based human moderation firm. Some companies use listening platforms like Radian6 and Hootsuite to listen to comments and identify trending topics. Another option is a customer relationship management solution like Zendesk or SalesForce. These products plug social media comments into a customer relationship queue.
Social Instinct has developed a platform that combines both technology and people. This hybrid approach helps ensure the influx of content being contributed by your community is appropriate, and free of spam, sexual content, personally identifiable information, and anything else you don’t want. Here’s how it works: Social Instinct and Client establish a dictionary of prohibited words Curator360 plugs into FacebookText posts are passed through Curator360 / bladesCurator360 scores or deletes postsUndeleted posts are pushed to a simple, custom dashboard for human decision-making.
Social Instinct provides custom reporting to its clients in a presentation-ready infographic format, bundling up the week’s activity onto a few pages.