Social media is an effective channel for law firms during client discovery and procurement. Download the full guidebook: http://bit.ly/1nniOHC A company blog, Twitter, and LinkedIn to share your industry expertise and relevant news to target business executives will draw web traffic, increase SEO and build awareness of your capabilities. To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch. We organized this guide we share ways you can drive decision makers to take action and engage your firm. The 15 slides include step buy step tools for Social Media Listening, Content Strategy, Distribution Funnels and Social Media Management. Social Strategy1 We help law firms grow with our proprietary social listening technology, content marketing and managed services. Using our proprietary technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions.