The document discusses the business case for social media presence. It outlines what social media is, including social interactions, personal marketing, community building, and customer support. It discusses the benefits of social media such as reaching consumers on a personal level, engagement, decreasing marketing budgets, and indicating that a business is on the leading edge. It provides examples of how social media presence positively impacted companies like Yelp and Delta Airlines through customer service and reviews. It emphasizes the importance of social media analytics, tracking, and tying social metrics to business key performance indicators.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
6 Top Tips for Marketing Success for Your AppsLee Stott
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
6 Top Tips for Marketing Success for Your AppsLee Stott
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
This document discusses strategies for using various social media platforms for marketing purposes. It begins with disclosures from Alan Glazier and Andrew Morgenstern about their relationships with various companies. It then covers topics such as communities of interest, search engine optimization, advocacy marketing, question and answer sites, blogging, branding stories, video testimonials, feedback, crowdsourcing, hashtags, social bookmarking, real-time sharing, and monitoring social media. Throughout, it provides examples of how optometrists can engage on platforms such as YouTube, Foursquare, Facebook, and Twitter to build their online presence and connect with customers.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
The document discusses Instagram and its use for marketing purposes. It provides an overview of Instagram's growth, competitors, and trends like contests and desktop viewing. Examples are given of how companies like Billabong Asia and National Geographic used Instagram campaigns involving contests and hashtags to raise awareness and engage customers. Metrics are presented on user growth and engagement. The conclusion discusses how Instagram has become a valuable marketing tool when used strategically to engage consumers through photo sharing.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing strategies like contests, multimedia content, tagging photos on Facebook and more. The goal is to engage audiences and drive traffic to the event through an integrated social media presence.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Niche social media sites in Business PurposeAnurup Das
Kaboodle.com is a social networking and shopping website popular among young females. Users can share information about products from any website, including style and fashion trends. While Kaboodle does not sell products directly, it directs users to merchant websites to make purchases. Brands can use Kaboodle to promote deals and coupons, sell complete product lines, and advertise on the site's discussion forums. However, brands should avoid content that is gender-biased, religiously or politically sensitive to avoid controversies.
Social Media 104: How to Turn Facebook Fans into CustomersMichelle Hummel
The document discusses strategies for using social media to turn fans into customers, including asking fans questions, offering e-commerce options on platforms like Facebook, running contests and sweepstakes with coupon offers, creating automated sales messages, and limiting special offers to fans only for a short time to create urgency. It also promotes the speaker's social media training programs and certifications.
The document discusses usage statistics and growth trends for several social media platforms: Instagram, Tumblr, Pinterest, Twitter, and Facebook. Some key findings include:
- Instagram has over 100 million users and reached that number faster than other platforms. It is popular among luxury brands.
- Tumblr has over 150 million users and its content usually links to different interests.
- Pinterest's users are 68% women and it is growing very quickly, especially among mothers and those interested in food, home, and style.
- Twitter has 500 million users and is effective for brand promotions and driving purchases.
- Facebook has over 1 billion users and its users spend the most time on the site each month compared to other
The document discusses how social media has become important for businesses across many industries. It notes that 49% of consumers discover new food products through social media, and that 90% of technology companies and 82% of arts and cultural organizations use social media for engagement. 78% of consumers report that social media posts influence their purchasing decisions. The document then discusses why businesses need to be on social media, noting that it allows for viral growth, engagement with customers, and strong returns on investment. It provides examples of how businesses can measure their ROI from social media activities like tweets. Finally, it discusses developing a social media strategy, choosing appropriate channels, focusing on listening to customers and delivering value through content.
This document discusses the business of buying fake likes and followers on social media platforms. It describes how "like farms" located in places like Bangladesh operate to generate tens of thousands of fake likes and followers for hundreds of dollars. While this can rapidly grow social media metrics, the likes are often worthless as they do not represent real engagement. The document also outlines Facebook's efforts to detect and remove fake accounts and likes while still profiting from advertising that can result in users accumulating fake followers.
The document describes testing methodology for three concepts - Nudge, Serendipity, and Spring. 10 smartphone users between ages 20-28 were interviewed. For each concept, respondents were presented with value statements and storyboards and asked for feedback.
For Nudge, a goal-setting game concept, responses were polarized on competition. Feedback suggested allowing private goals alongside competition. Serendipity, a concept for finding spontaneous activities, resonated less as a one-time app and more as an ongoing service. Respondents wanted more control over recommendations. Overall the testing provided guidance on refining the concepts based on consumer values, behaviors and desires.
The document provides an evaluation of a punk music video created by the author.
The video follows typical punk conventions such as having a fast pace, jumpy shots, and showing the band's fun personality. It also includes elements of dark comedy and uses a "strange" storyline and rude gestures.
The author created promotional materials - including a poster and CD cover - that maintain the same theme of a stalking clown to tie the pieces together. Feedback confirmed the clown character was eye-catching and the materials fit punk conventions. Research was done online to understand typical punk styles and techniques.
This document provides guidance for analyzing the poem "Nettles" by Vernon Scannell. It outlines 8 steps for students to take to unpack the poem, including considering the title, shape, personal response, voice, vocabulary, imagery, structure, and developing an overall interpretation. The goal is for students to think about how these various elements of the poem work together to present the idea of parental anger and support different interpretations of the work.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
This document discusses strategies for using various social media platforms for marketing purposes. It begins with disclosures from Alan Glazier and Andrew Morgenstern about their relationships with various companies. It then covers topics such as communities of interest, search engine optimization, advocacy marketing, question and answer sites, blogging, branding stories, video testimonials, feedback, crowdsourcing, hashtags, social bookmarking, real-time sharing, and monitoring social media. Throughout, it provides examples of how optometrists can engage on platforms such as YouTube, Foursquare, Facebook, and Twitter to build their online presence and connect with customers.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
The document discusses Instagram and its use for marketing purposes. It provides an overview of Instagram's growth, competitors, and trends like contests and desktop viewing. Examples are given of how companies like Billabong Asia and National Geographic used Instagram campaigns involving contests and hashtags to raise awareness and engage customers. Metrics are presented on user growth and engagement. The conclusion discusses how Instagram has become a valuable marketing tool when used strategically to engage consumers through photo sharing.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing strategies like contests, multimedia content, tagging photos on Facebook and more. The goal is to engage audiences and drive traffic to the event through an integrated social media presence.
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Niche social media sites in Business PurposeAnurup Das
Kaboodle.com is a social networking and shopping website popular among young females. Users can share information about products from any website, including style and fashion trends. While Kaboodle does not sell products directly, it directs users to merchant websites to make purchases. Brands can use Kaboodle to promote deals and coupons, sell complete product lines, and advertise on the site's discussion forums. However, brands should avoid content that is gender-biased, religiously or politically sensitive to avoid controversies.
Social Media 104: How to Turn Facebook Fans into CustomersMichelle Hummel
The document discusses strategies for using social media to turn fans into customers, including asking fans questions, offering e-commerce options on platforms like Facebook, running contests and sweepstakes with coupon offers, creating automated sales messages, and limiting special offers to fans only for a short time to create urgency. It also promotes the speaker's social media training programs and certifications.
The document discusses usage statistics and growth trends for several social media platforms: Instagram, Tumblr, Pinterest, Twitter, and Facebook. Some key findings include:
- Instagram has over 100 million users and reached that number faster than other platforms. It is popular among luxury brands.
- Tumblr has over 150 million users and its content usually links to different interests.
- Pinterest's users are 68% women and it is growing very quickly, especially among mothers and those interested in food, home, and style.
- Twitter has 500 million users and is effective for brand promotions and driving purchases.
- Facebook has over 1 billion users and its users spend the most time on the site each month compared to other
The document discusses how social media has become important for businesses across many industries. It notes that 49% of consumers discover new food products through social media, and that 90% of technology companies and 82% of arts and cultural organizations use social media for engagement. 78% of consumers report that social media posts influence their purchasing decisions. The document then discusses why businesses need to be on social media, noting that it allows for viral growth, engagement with customers, and strong returns on investment. It provides examples of how businesses can measure their ROI from social media activities like tweets. Finally, it discusses developing a social media strategy, choosing appropriate channels, focusing on listening to customers and delivering value through content.
This document discusses the business of buying fake likes and followers on social media platforms. It describes how "like farms" located in places like Bangladesh operate to generate tens of thousands of fake likes and followers for hundreds of dollars. While this can rapidly grow social media metrics, the likes are often worthless as they do not represent real engagement. The document also outlines Facebook's efforts to detect and remove fake accounts and likes while still profiting from advertising that can result in users accumulating fake followers.
The document describes testing methodology for three concepts - Nudge, Serendipity, and Spring. 10 smartphone users between ages 20-28 were interviewed. For each concept, respondents were presented with value statements and storyboards and asked for feedback.
For Nudge, a goal-setting game concept, responses were polarized on competition. Feedback suggested allowing private goals alongside competition. Serendipity, a concept for finding spontaneous activities, resonated less as a one-time app and more as an ongoing service. Respondents wanted more control over recommendations. Overall the testing provided guidance on refining the concepts based on consumer values, behaviors and desires.
The document provides an evaluation of a punk music video created by the author.
The video follows typical punk conventions such as having a fast pace, jumpy shots, and showing the band's fun personality. It also includes elements of dark comedy and uses a "strange" storyline and rude gestures.
The author created promotional materials - including a poster and CD cover - that maintain the same theme of a stalking clown to tie the pieces together. Feedback confirmed the clown character was eye-catching and the materials fit punk conventions. Research was done online to understand typical punk styles and techniques.
This document provides guidance for analyzing the poem "Nettles" by Vernon Scannell. It outlines 8 steps for students to take to unpack the poem, including considering the title, shape, personal response, voice, vocabulary, imagery, structure, and developing an overall interpretation. The goal is for students to think about how these various elements of the poem work together to present the idea of parental anger and support different interpretations of the work.
Post disaster shelter assistance to affected population living in informal and/or illegal settlements has been always a challenge In the context of the Philippines tenure arrangements vary greatly. Owing to a complicated and lengthy legal process involved in securing tenure a dynamic informal land market exists and this cause limited assistance the most deserving population. Shelter cluster figure expressing the analysis of vulnerability Vs Assistance shows that informal/illegal settlers regardless of recognized vulnerability not always on priority for shelter assistance considering the complex land ownership challenges. There is a huge need for an innovative sheltering solution to address land ownership challenges.
a collapsible shelter with the following features:
Rapid collapsing time of about 2-3 hours to minimize worst destruction in case of typhoon/ tsunami evacuation situation.
Quick and easy to build, detach and rebuild.
Portability and transportability through the use of collapsible panels
Attuned to local practices. No skilled labour required in collapsing and rebuilding the structure.
Use of local materials such as nipa shingles, amakan and coco lumber. No sophisticated materials and contraptions involved. No extraordinary costs required.
This document discusses the design of a collapsible shelter for communities that face repeated disasters. The shelter aims to provide dignity, safety, privacy, and sustainability through use of local materials and skills. It can be rapidly collapsed and rebuilt in 2-3 hours. Key features include portability, easy construction without skilled labor, and a low unit weight. The designer seeks partnerships to test structural integrity and social acceptance before promoting the design. The goal is to empower communities to build resilience through engineering solutions attuned to local needs and practices.
Love poem for my country by Sandile DikeniLillon Venter
Sandile Dikeni wrote poems on toilet paper in prison to express himself, as he would then flush them down the toilet so the guards could not confiscate them. His poems touched on difficult experiences like his grandmother being burned to death by her community without justice. The poem discusses celebrating South Africa's natural beauty like the sea despite its painful history.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Getting Started with Social Media MarketingJannette Pazer
On February 22, 2016, Jannette Wing Pazer and Chris Short taught Getting Started with Social Media Marketing, an introductory course on how to get started using social media marketing to get your message out to the right people.
Topics included:
Which social media platforms are right for you?
How to find your target audience and your brand voice
How to plan your social media marketing strategy
How to grow and engage your audience
Creating and curating relevant social media content.
This is the 1st half of the class, focused on social media marketing strategy. I discussed business goals and identifying the target audience. Then we did a deep dive into the major social media platforms - how they work, what personality they had, and their pros & cons. After that overview we were able to identify which social media platforms were best suited to specific types of businesses. Then I covered some ways to grow your social media audience.
For the 2nd half of the class, see Christopher Short's slide deck at http://www.slideshare.net/ChristopherShort5/getting-started-with-social-media-58773602.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
TAF&E - Using Social and Mobile To Increase ROISarah Page
This document summarizes a workshop on using social and mobile media to increase return on investment (ROI) for Texas fairs and events. The workshop covers reviewing common social media platforms like Facebook and Twitter, developing a social media strategy, engaging audiences, and using tools to schedule posts and drive traffic. It also discusses using mobile technologies like text messaging, smartphone apps, QR codes, and mobile websites to engage audiences on the go and drive sales. The goal is to use free and low-cost social and mobile tools to build brands, increase awareness and traffic, and ultimately generate revenue.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
This document provides an overview of social media basics for startups. It defines social media and discusses popular social media channels like Facebook, Twitter, LinkedIn, YouTube and Instagram. It covers how to set up business profiles, engage audiences, build credibility and maximize impact through consistent posting, quality content, and community engagement. Etiquette tips are also provided for responding to comments, questions, opinions and criticisms constructively. Overall best practices emphasize identifying target audiences, creating value, and continually optimizing social media strategies.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Level Seven - Big data in interactive marketingDoug Denton
Non-technical description of the role that Big Data can play in interactive marketing. Examples given for retail and utility industries and a brief description of customer sentiment. There is also audience participation that shows automated response to a Twitter posting.
Social Media Strategies for Mera MedicareMeet Patel
This document outlines a social media strategy for Mera Medicare. It discusses the types of social media that exist, how consumer behavior has changed with more communication online, and strong trends in social media usage. The strategy proposes setting up profiles on social networks and blogs, engaging customers in product testing and conversations, combining the use of multiple tools, and being patient as the benefits emerge over time. Success is measured through metrics like response time, blog posts, comments, and traffic/links to brand pages. The overall goal is to build a brand community through an honest, viral, and transparent social media presence.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
The chapter discusses social and mobile marketing. It introduces the 4E framework for social media marketing: excite, educate, experience, and engage customers. It also provides a 5-step guide to social media marketing planning: identifying the target audience, developing content, determining timing, engaging customers, and selecting tools. The chapter explores social networks, mobile marketing, and how to implement a social media marketing campaign.
This document discusses managing your business's reputation on social media. It provides statistics on social media usage and outlines three steps to participating: plan engaging posts in advance, interact with followers, and run Facebook ads. It also discusses claiming your business on platforms like Google, Yelp, and Facebook and properly responding to positive and negative reviews by thanking customers or apologizing, addressing concerns, and offering amendments. The document stresses the importance of ongoing monitoring and analysis of social media presence.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Be Brand Social: How to avoid and handle Social Media #FailsAsha Phillips
Dragon Industries Asia presentation from Auscham Vietnam social media briefing in HCMC on December 11, 2013.
Here’s a summary of what the briefing shared…
- How to implement strategies to take advantage of social media
- The evolving digital and social media landscape across Vietnam
- How your brand can use social media more effectively to build your brand with impact™
- How social integrates into your wider marketing strategy and campaigns
- Best practice case studies
- Social media #fails and how to handle them
ragon Industries Asia presentation from Auscham Vietnam social media briefing in HCMC on December 11, 2013.
Here’s a summary of what the briefing shared…
- How to implement strategies to take advantage of social media
- The evolving digital and social media landscape across Vietnam
- How your brand can use social media more effectively to build your brand with impact™
- How social integrates into your wider marketing strategy and campaigns
- Best practice case studies
- Social media #fails and how to handle them
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Social Media Preso 5.2.12
1. SOCIAL MEDIA
The Business Case for a Social Presence
Krista Seiden
Twitter: @bloggerchica
www.bloggerchica.com
2. What is Social Media?
• Social Interactions
• Personal Marketing
• Community Building
• Customer Support
• Brand Awareness
• Social Media is much more than a tool of the millenials, it effects
everyone, everywhere, and needs to be taken seriously!
• Crowd-sourced reviews, such as those on Yelp.com or Amazon.com, can
make or break a business or product
• Business reaction to social media trends, customer comments and
complaints, and presence in the space is a growing necessity
• The effect of Social Media isn’t going away, it’s growing!
@bloggerchica
4. Why Social Media: The Benefits
• Social Media has created opportunities to reach consumers on
a much more personal level than traditional media
• Social Media is engaging – allows a 1:1 rather than 1:Many
relationship with consumers
• Used effectively, a shift to Social Media can decrease
Marketing Budget spend while increasing CSAT, traffic, sales,
awareness, etc
• It’s Fun! Consumers look for companies/products who are on
the leading edge, and a strong Social Media presence gives a
good indication of this.
@bloggerchica
5. Social Media: Open Communication
• Social Media has opened the way brands communicate with
their consumers. It’s no longer a one way conversation
• Both Brands and individual products can live and die by the
sentiment of Social Media
• Social Media is instant. You’re response to good or bad press,
product releases, awards, or other news worthy content
should be as well
• Vary your content – your fans and followers don’t want to
hear the same thing over and over
@bloggerchica
6. A Few Quick Stats…
• Facebook: 800+ million active users
• An average Facebook user has 130 friends and likes 80 pages
• 56% of consumers say that they are more likely recommend a
brand after becoming a fan
• Each week on Facebook more than 3.5 billion pieces of
content are shared
• Twitter: 100+ million active users
• 34% of marketers have
generated leads using Twitter
• 55% of Twitter users access the
platform via their mobile
• LinkedIn: 64 million active users
http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/ @bloggerchica
7. More Stats…
• 30% of B2B marketers are spending million of dollars each
year on social media marketing
• Nearly 30% of these users are not tracking the impact of this
marketing
• Out of the 6 billion people on the planet 4.8 billion have a
mobile (only 4.2 billion own a toothbrush)
• 65% of adult internet users report using social media sites
http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/ @bloggerchica
9. Two Real-Life Examples…
Yelp: A story of excellent customer service and the effect on
public reviews
Delta: @DeltaAssist’s customer service via Twitter to
reschedule flights and deal with unhappy customers
10. Example 1 - Yelp
• Yelp.com is a website that provides a place for people to
review businesses on their services/offerings and to provide
tips to other prospective customers
• Growing reliance on Yelp reviews has affected businesses,
both positively and negatively
• A string of negative reviews can bring down the business’s star
count on the site. A business with less than a 3 Star rating can
see a dramatic drop in business/CSAT
• Yelp has become an industry leader in Lo-So-Mo
(intersection of location, social, and mobile technologies)
and has used gamification to drive user adoption/behavior
@bloggerchica
11. Yelp Mobile App
• Yelp has a mobile app
which is used on-the-go by
consumers looking to find
places to eat, drink, shop,
etc.
• GPS location allows the app
to serve up nearby options,
the user can narrow them
by category preferences
@bloggerchica
12. Checking In
• Users can check-in to a
business via the Yelp
mobile app.
• Users can see who else has
checked in there, who is
the proclaimed “Duke” or
“Duchess,” and quick tips
and ratings of the business
they select.
@bloggerchica
13. Check-in Offers
• Similar to Foursquare,
the Yelp mobile app can
offer check-in deals for
consumers. The user can
decide whether or not
to redeem the offer on
that visit, or save it for a
later time.
@bloggerchica
14. Yelp Elite
• Some users (identified by a committee at Yelp) are deemed
“Yelp Elite” – generally those who have regularly posted
substantive and useful reviews
• These users are considered to be ‘super’ or ‘power’ users.
• They are identified via a small badge on their
reviews/profile as ‘Elite’ which is visible to anyone looking
through reviews/profiles
• In general, browsers of reviews weight ‘Elite’ reviews more
heavily in their consideration of a potential restaurant or
business
@bloggerchica
15. Personal Yelp Elite Story
A group of coworkers and I received awesome and quick service
from a local Thai restaurant. I wrote them a great 5 star review
on Yelp, but more importantly, everyone who was stuck late at
work that night greatly appreciated the service we had received
and now had a much higher opinion of the business. Every time
that group of people are back together, we talk about the
awesome service we received that night – we’ve been back for
Thai more than once based on our good experience.
@bloggerchica
16. Example 2 - @DeltaAssist
• Backstory: I received an automated call around 12:30pm on a
Friday afternoon informing me that my 10:00pm flight had been
cancelled due to weather. I immediately jumped on the phone
and sat through an exhaustive phone tree trying to get through
to a Delta representative in hopes of finding an alternative to get
me to my destination by the next morning.
• After 30 minutes on the phone I gave up because I couldn’t get
through and didn’t have time to wait on hold any longer.
@bloggerchica
17. @DeltaAssist
It occurred to me that I had tweeted with the @DeltaAssist crew
once before when I’d had a bad customer service experience flying
out of SLC so I decided to give it a try.
@bloggerchica
20. @DeltaAssist
I was so pleased, I tried to push my luck:
Oh well! Happy to be on a flight!
@bloggerchica
21. @DeltaAssist
So pleased with the customer service, I immediately gave them a
couple of twitter shout-outs and a few days later wrote a blog post
detailing the situation (the @DeltaAssist team picked it up, thanked
me, and retweeted from the @Delta handle)
@bloggerchica
22. Takeaways from Examples
• Social presence is important – don’t underestimate the
damage customers can do to your brand and be prepared to
respond
• Be Proactive! Social is a great median to do this.
• Customers who have a positive experience with your
business are happy to share those feelings on a social
site, encourage this feedback via check-in offers or timely
customer service via social.
@bloggerchica
23. And Now My Favorite Topic…
Warning: I’m a data nerd!
@bloggerchica
24. Social Analytics
Why should you care?
• Understand the impact of the content you are generating
• Reach (potential audience)
• Engagement (Retweets, Likes, Comments, +1, click-thru)
• Proper tracking allows for analysis to tie social media
campaigns back to business KPIs
• ROI
• CSAT
• Super-users and strong brand
advocates can be identified
• Advocacy programs can be developed
with these users
@bloggerchica
25. Important Metrics
Counting Metrics (vanity metrics)
• Followers, Retweets, Likes, Comments, Shares
Engagement Metrics (how engaging is your content?)
• Reach, Velocity, Life-span (of tweet/post)
Business KPIs (what’s important to report back to the biz)
• RFI completes, Customer Sentiment, NPS, ROI
@bloggerchica
26. Social in the Enterprise
Strategy
• It’s important to start with a solid strategy in order to guide your social
presence towards business KPIs
• Strategy should not be siloed between networks, but some forms of
content will be more appropriate for one or another platform
• Organization: hub & spoke/centralized vs multiple hubs/decentralized
Listening
• Use a social media listening tool to follow your content/keywords (ex.
Radian6, Adobe Social, Swix, HootSuite)
Tracking
• All posts should be tracked via a tracking code appended to the URL
that gets passed into your digital analytics tool of choice (Google
Analytics, Omniture, Coremetrics, etc)
Data export!
• Must be able to export data from your social listening/engagement
platform (preferably via an API) in order to tie social metrics to
business objectives
@bloggerchica
27.
28. Key Points
• Don’t put all your eggs in 1 basket. Use multiple social media
platforms to diversify your audience and to protect against
platform flameout.
• Quality vs Quantity argument
• Both are important. The more often you touch your audience, the
more memorable you can become, but only if you give them
quality information.
• Social Media is not ‘Set it and Forget it’ – it needs constant
attention and management!
• Track! Without proper tracking, your social media efforts only
exist in a vacuum!
• Have fun with social media! A good mix of serious and not so
serious content will attract the widest audience.
@bloggerchica
29. Who I’m Following
• Top Bloggers/Tweeters - Guy Kawasaki, Jack Dorsey (Twitter
Founder), eMetrics
• News – WSJ, NY Times, SF Weekly, SF Gate, Financial
Times, Huffington Post, eMarketer
• Brands – Apple, Adobe, Google, YouTube, Southwest, Virgin
America, American Airlines
• Celebrities (guilty pleasure) – Kardashians
• Other - Friends, Web Marketers, Digital Analytics
professionals, Tech companies
@bloggerchica