Download to read offline
Uploaded byTheatre Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
The document highlights the importance of social media marketing for small businesses, noting that 88% have experienced increased exposure through it. It provides insights into effective social media strategies, emphasizing the need for engagement and reputation management, while also detailing the benefits and common tools of various platforms like Facebook, Twitter, and LinkedIn. Additionally, it stresses the necessity of transparency, listening to customers, and building relationships to enhance brand identity and presence online.
More Related Content
Similar to Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
- 1. Finding Your Way Through the Social Media Maze #gerexpo Blair Ball Prepare1@comcast.net Copyright Prepare1
- 2. FACT… 88% of SmallBusiness’s found Social Media Marketing helped them get increased exposure.
- 4.
- 5.
- 6.
- 7.
- 9.
- 10. Blogging – 1994 LinkedIn– May 2003 Facebook – February 2004 YouTube – February 2005 Twitter – March 2006
- 11.
- 12. 5 Generations • TheSilent Generation born 1925-1945. • The Baby Boom Generation born 1946 – 1964. • The Generation X born 1965-1982. • Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers born 1983 – early 90’s. • Generation Z, also known as Generation I, or Internet Generation born early 90’s.
- 13. Years to Reach50 Million Users: • Radio . . . . . . . . . . . . . . . . . . . 38 • Television. . . . . . . . . . . . . . . . 13 • Internet . . . . . . . . . . . . . . . . . . 4 • iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Copyright Prepare1
- 14. Successful companies insocial media act more like Dale Carnegie and less like David Ogilvy. Listening first, selling second. Copyright Prepare1
- 15. Shhh. . .. LISTEN … Copyright Prepare1
- 16. Every customer is a reporter now. Copyright Prepare1
- 17. Social Media doesn’tstop at 5 o’clock and it doesn’t stop on Friday. Copyright Prepare1
- 18. 11.8 million Copyright Prepare1
- 20. How do youmanage your reputation in the transparent business world? Copyright Prepare1
- 21. Here are fivetips for managing your online reputation: 1. Get Busy Creating Relevant and Valuable Content. 2. Alert Yourself and Then Join the Conversation. 3. Watch and Listen From Every Angle. 4. Be nice: Taking the High Road vs. Negabots. 5. Build Relationships With the Likeable Lauras of the World. Copyright Prepare1
- 22. Help, I needsomebody, Help, not just anybody, Help, you know I need someone, Help!
- 23. Benefits of SocialMedia Marketing ©Social Media Examiner
- 24. Time Investment Pays Dividends 6 hours per week 2X 80% - 3+ years
- 25. Commonly used Social Media Tools ©Social Media Examiner
- 26. Tools used by B2B vs. B2C ©Social Media Examiner
- 27. . . 600+million users and growing; if Facebook were a country, it would be the 3rd largest in the world (Double the size of the United States). Copyright Prepare1
- 30. Welcome Page Copyright Prepare1
- 31. Engage Your Fans Copyright Prepare1
- 32.
- 33. The fastest growing segmenton Facebook is 55-65 year-old females. Copyright Prepare1
- 34. WHY ? www.facebook.com To outreach 100+ million unique visitors per day. To send (dynamic and fresh) updates to fans. To create polls, join groups and post events. To advertise your page with custom Facebook URL. To focus on something fun that people want to share. Copyright Prepare1
- 35.
- 36.
- 38.
- 39.
- 40. WHY ? www.twitter.com To establish your brand as an industry resource. To promote offers or discounts. To engage in real-time conversations and gain feedback. To seek customers tweeting about good and bad experiences with your brand. To proactively respond to consumer questions and problems. Copyright Prepare1
- 41. WHY ? www.linkedin.com To create a (concise) branding profile. To diversify from your industry and broaden knowledge. To join groups . . . . over 700,000. To manage your image . . . . and brand. To competitively market your product or service. Copyright Prepare1
- 42. Twelve million smallbusiness people now market their business (not themselves) on LinkedIn. Copyright Prepare1
- 43. WHY ? www.blogger.com To share information quickly with customers, prospects and employees. To humanize your brand by allowing comments – both positive and negative. To offer quick responses to product or service issues or for crisis management. To link your company website and improve search engine optimization (SEO). Copyright Prepare1
- 44. WHY ? www.youtube.com To build links and take advantage of search engine optimization. To create a brand channel and “call to action”. To provide entertainment, educational or informational value via video sharing. To reduce costs by using simple camcorders and consumer equipment. Copyright Prepare1
- 45. YouTube Ready for $149.95 ~ in HD Copyright Prepare1
- 46. What happens inVegas stays on YouTube, Twitter and Facebook… Copyright Prepare1
- 47. “Nobodies are the new somebodies in the world of Social Media.”
- 48. R.O.I.R. Return on Investmentin Relationships Copyright Prepare1
- 49. From Customer toEvangelist Copyright Prepare1
- 50. BRAND = USP Copyright Prepare1
- 51. ONE THING Copyright Prepare1
- 52. BRAND MESSAGE Users want to identify with a brand What is your brand message? What should users know about you? Nike… Starbucks… Your business… Copyright Prepare1
- 53. Brand Tips 1. Add Social Media Buttons to Website. 2. Connect Blog to your Website. 3. Embed Videos on your Website. 4. Add your presentations. 5. Add Facebook Like box. Copyright Prepare1
- 54. Are Dead CopyrightPrepare1
- 55. 67%/1999 67%/2011 Copyright Prepare1
- 56.
- 57.
- 58.
- 59.
- 60. 1 Billion + Copyright Prepare1
- 61.
- 62.
- 63. retool CopyrightPrepare1
- 64. Speed rules Copyright Prepare1
- 65. 8000 Horsepower Copyright Prepare1
- 66.
- 67.
- 68. THE RULES OFENGAGEMENT Always be transparent and show candor. Be ethical – see www.womma.org/ethics. Only provide relevant information. Address positive – and negative comments. (happy customers become evangelists). Have a little fun – show your brand personality – leave the corporate speak behind. Copyright Prepare1 Copyright Prepare1
- 69. ADVANTAGES OF SOCIALMEDIA . . . . . the REVIEW Build relationships ~ through direct, timely customer service. LISTEN to your customers. Improve search engine rankings ~ send people to your web site or blog. Establish your business as a resource. Build your brand ~ show its personality. Create an advantage over your competition. Copyright Prepare1
- 70. . . .. KNOW WHAT YOU ARE GETTING INTO “You can’t handle the truth” . . . and it can be brutal and hurtful. Privacy will end. Your competitors will be watching – and you should be watching them. Copyright Prepare1
- 71. “No man ever became great except through many and great mistakes.” —William Gladstone (from Timeless Wisdom, compiled by Gary Fenchuk) Copyright Prepare1
- 72. “You miss 100% of theshots you never take.” —Wayne Gretzky Copyright Prepare1
- 73. Just Do it Copyright Prepare1
- 74. Thank You Copyright Prepare1
Editor's Notes
- #5 Sept. 1956 IBM launched first Super Computer the 305 RAMAC w/ 5MB of data storage and weighed 1 ton.
- #12 The year they started taking orders over the Internet on their web page.
- #36 200+ Million Users
- #37 Twitter followers for those that have a blog.
- #53 Customers buy Nike because the brand gives them the confidence to succeed.
- #56 Search Engine Share Yahoo in 1999, Google Today