Karen L. Glover updated resume including recent Quality Assurance Proofreading, Copy Editing, Proofreading, SEO, SEM, Copy Writing, Content Strategies.

1. KAREN L. GLOVER
973.206.1108 or 917.881.7336 catchphrasecopywriter@gmail.com
Portfolio: http://www.linkedin.com/in/karenglover
Award winning marketing communications copy writer, editor and QA specialist focused on SEO/SEM,
digital content creation for websites, blogs, public relations, and ecommerce.
SKILLS
 Copywriting- strategy & concept development/Search Engine Optimization (SEO)/long & short
formats
 Editing/Proofreading (w/symbols), Stylebook evaluation and use
 HubSpot and Google Analytics tools. Understanding of SEO and other elements of online
marketing: user experience, information architecture, and content management systems.
 AMA, Compliance and Regulatory training for Pharma industry
 Search Engine Marketing (Twitter, Facebook, YouTube)
 Promotion presentation and proposal strategies and development
 Web Coordinator - Vignette CMS tool for digital production, QA and QC
 Public relations strategy development and execution for small companies, Arts Organizations,
corporations
 Recruitment advertising
 Ability to quickly learn unfamiliar, potentially complex topics and subsequently generate content
that is interesting, intelligent, and accessible
 Ad copy for print, audio and promotional content
 Proficient in Google Analytics, HubSpot Marketing Software, CMS Tools, Vocus, Lexis Nexis,
ProfNet, Media Map, PR Newswire, Bacons, Luce, Highbeam, VMS Business/Proposal writing,
IBM, MAC, Microsoft Word/Office 2000, MS Small Business, PowerPoint, Publisher, Excel, Visio,
Photoshop, InDesign, Internet, Outlook, Word Perfect, Lotus Notes, E-mail
 Home Office Includes: Windows 7, Fax, Printer, High-Speed Internet, Scanner and Telephone.
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SHORT TERM PROJECT EXPERIENCE
Communications Contractor/Project Work 2007 – Present (Agency/Supervisor contact available)
Short term Copy Writing contracts Telecommute/Virtual
 Johnson & Johnson speechwriter, PR
 Forum Group – Content writer/SEO Audit
 SS+K – proofreading presentations & Ads
 Medco – proofread physician sales letter
 Sharp Decisions –proposal
editor/proofreader
 KnackTek – sales letter
 Verizon – SEO ad copy, keywords, meta tags
 Village of Arts & Sciences - Copy writer of
marketing collateral
 Johnson Publishing Company (Outstanding
Women of Marketing & Communications)
April 2007 Scripted live event narrative and
video presentation for Cipriani event
featuring Michele Obama and Gwen Ifill
 Multiconnect/CitiFinancial –promotional
strategies for CitiFinancial campaign
 Fundtek - newsletter
 UPA – sales letter
 Egami – Scripted video narrative Hennessey
 Red Plum – SEO Ad copy: Handy Man, Re-
bath
 Fiore & Associates March – April 2008*
Developed public relations content for press
releases, on sheets, media alerts and queries
 Realogy Sept. 2010 Social media and web
content development for Facebook and
Twitter, to implement strategies and
programs designed to promote engagement.

2. LexisNexis – Current 2012
 Quality Assurance Specialist providing proofreading, editing, link checks in Word Press. High
volume digital environment. Write and confirm SEO titles and meta tags.
MRM Worldwide Oct. – Nov. 2010
 Copyediting, proofreading and quality control of SEO web content, presentations, proposals,
and promotional copy, using style guidelines (MLA, AP, Chicago, NYT, etc.)
 Pharma (B2B, DTC): Bristol Myers-Squibb, Sunovion, sanofi aventis, AstraZeneca
U.S. 2010 Census/GlobalHue Feb. – March 2010
 Develop SEO-friendly content that includes strategic key-phrase placement within compelling
marketing copy and maximizes opportunities for indexing, ranking, click-throughs, & conversion
 Project management-Basecamp.com system to adhere to rigid deadlines in team collaborations
 Collaborate with creative team to develop client friendly concepts and campaigns
 Infuse creative PR elements into existing and planned advertising and marketing campaigns for
internal and external audiences.
The College Board Nov. 2009 – Dec. 2009
 Incorporate copy into Vignette Content Management System and collaborated with IT team on
HTML, Digital Production, QA & QC
 Exposure to user interface development process, including sitemaps, wireframes, and other
architectural documents
Palisades Insurance April –October 2009
 Copy writing newsletters, brochures, and web content.
 Content editor transforming old website into new format using Vignette CMS, HTML methods
J.Walter Thompson [JWTEC] May 2007 – September 2007
 Concept writer for banner and print ads, recruitment ads for various industries
Time Warner [ESSENCE magazine Feb.- April 2007]
 Website content, advertorials, sell sheets, brochures, bios, product descriptions
SingleSource Consulting (clients: Starbucks, SONY, EarthSearch Communications) 3/2001- 2004
 Copywriter for website content, collateral materials and press releases
 Concept and strategy development in event marketing, public relations and marcom planning
 Presentation writer for all proposals, grants, RFPs
Woodson Foundation
 Copywriter for subscription brochures, program scripts, press releases, advertising concepts for
all major events including: Artists-In-The-Schools, Black Culture on Tour in America and OnStage
In New Jersey.
FULL TIME POSITIONS:
PR Writer/Promotions Supervisor
Uniworld Group 2005 – 2006
 Generated pharmaceutical B2B, DTC, key opinion leaders and physician communications and
events to promote asthma, mental health and breast cancer drugs.
 Strategized public relations and promotional plans for consumer products including fast food and
pharmaceuticals, to encourage brand awareness, education, trial and loyalty
 Provided post program analytics, lessons learned and implications
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3.  Familiar with pharmaceutical Referencing and Annotating – FDA compliance & regulations, AMA
Style
Senior Account Executive
Chisholm Mingo Group/TBWA Chiat Day 2002 – 2003
 Managed Kmart $8 million multicultural media/PR/advertising campaign in conjunction with
TBWA/Chiat/Day agency.
 Teamed with creative group that developed copy and promotion strategy for the highly acclaimed
Joe Boxer virtual campaign and Martha Stewart print and TV campaign
 Executed media sponsorship programs with ABC Radio's Tom Joyner (Fantastic Voyage Cruise-
Kmart was main-stage sponsor) and Doug Banks' (Jam Sessions- a multi city R&B/rap tour)
 Collaborated on winning $300 million Nextel pitch with TBWA/Chiat/Day
Director of Special Projects/Event Planning
Uniworld Group, Inc. 4/2000 - 2/2001
 Tactical execution of special event promotions and sponsorships for UniWorld advertising clients
including Motorola; Microsoft; Glaxo Wellcome; Home Depot; Pepsi Co.; Burger King
 Developed strategies for HIV Aids outreach and prevention program to homeless and former
inmate populations
Managing Assistant – Office of the President
ACG Communications 2/1999-4/2000
 Generated original copy; edited proposals and client presentations; designed layouts; graphics;
photo selects; desktop publishing (QuarkXpress, Adobe PhotoShop, MS Publisher, etc.);
proofreading; budgeting; supervision of vendors
 Wrote and produced reports, bios, memos, calendars, sell sheets, proposals, press releases,
newsletters, invitations, and website copy Ghostwriter on articles/columns/speeches for CEO
 Employee engagement activities that improved communication up, down, and across the
organization
Copywriter/Editor (Consultant)
American Express via Advantage Staffing 6/1997- 9/1998
 Wrote, edited and proofread product and brand descriptions, advertising and promotion copy for
retail (food/clothing/liquor), travel, luxury, epicure, publishing and auto rental clients
 Conducted fact checks, legal clearance & compliance on tight deadline
EDUCATION
• M.C., Internet Marketing – 2/2011. University of San Francisco, California (online),
• M.A. Corporate & Organizational Communications. (Thesis: Corporate Sponsorship) -
Fairleigh Dickinson University, Madison, NJ - Achievements: Graduate Fellowship Recipient,
1991
• B.F.A. Fashion Merchandising & Retail Management Minor: Marketing. Pratt Institute,
Brooklyn, NY
AWARD - US Census: Mediaweek’s Best Multicultural Campaign and Best Branded Content
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